Tue, 14 November 2017
How to Do 6 Figures in 6 Months by Ron Douglas is a no nonsense straight to the point book about just doing that within your business. Growing your business to that 6-figure mark fast. Ron Douglas is husband and father of 8. Kicked out of high school in the tenth grade, Ron went to street racing and broke his back in a car accident at 18. He was paralyzed from the waist down and learned to walk again making a full recovery. He became a prison guard and 19 and was on the riot team by 20. He worked death row from 22-24 and gained a unique perspective on life while there. He has been an entrepreneur since he was 24 and has started and sold many companies. He has started several companies that were making over $1M in the first 12 months of operations. Ron has been on Discovery Channels Blue Collar Backer TV series for season 1. Realizing how much time it took away from his family, he turned down the offer for five more seasons and continues to help people on a more personal level. He has been featured in NY Times, MSNBC, CBS, and FOX. He is the author of Six Figures in Six Months and loves the art of creating a business. Some of the highlights we talked about today Ron’s version of a vision board set up in 6 month increments basically it’s a working goal board start at the end and working forward. An example you want to you have a business and you're just starting out in a landscaping business and you want to be making one hundred thousand dollars. And want to do a hundred thousand dollars in a year. You are going to break the 6 grids down to months, start with end and work back wards Its like going on vacation and planning for a nice vacation you don’t just hop in the car and go. You make plans, what route do you want to go , how gas is it going to take , how many stops along the way and what are those stops going to be. Is it going to be an 8 hour a day drive or 10 or 12. So many things to plan. Yet many get in their business s and just go and then are not satisfied where they end up. By default, they chose the path and the end. Ron’s unique approach to a mastermind Ron like myself is a huge proponent of masterminds, but in one of his businesses he took a rather unique approach to the mastermind idea by creating one with his employees, The results were transformational for all Ron’s business, and his employees. Each one of his employees grew to the point that 4 of the 5 went and started their own businesses. They became business owners one of the 4 purchase that business from Ron4 and the 5th still works at the company and the lead tech. I’m sure many business owners are thinking that’s crazy why would I do that train my employees to go into business for them self, my question why wouldn’t you , You are doing it all the time embrace it and help create a better business environment.
Connect with Ron Douglas Get your FREE book 6 figures in 6 months And you will get invited to his closed Facebook group
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Mon, 13 November 2017
Let’s talk about what no one wants to admit to or even admit to is that we are all procrastinators on some level or another. Today with Lyman Montgomery we are going to discover ways to beating procrastination by developing a focused driven lifestyle. One of the profound statements I picked up from Lyman’s book Living a Focus Driven Life Style is “we are addicted to our distractions “ One of Lyman’s clients he was in sales and he was at his computer and literally get a jolt of energy every time the sales jumped to a three percent higher mark, I mean he literally every time he heard that little bell notification so yes I mean literally get addicted. How about our phone we feel naked without it on us? We have the settings on sound, so we know when we get a text and have to look at. How about when we post a comment on Social media we keep checking to see if any one responds. Absolutely crazy! About that procrastination thing. There’s basically four reasons why we as humans procrastinate
I'd say the top four excuses are
And so we convince ourselves number one, I don't know how to do it number two is not challenging enough number three I don't feel like doing it so I'm waiting on this magic easy button that I'm going to push and I'm going to be flooded with energy and excitement to do something and it never comes. And then you have the lie as an excuse where well I'm not skilled someone else is much better at doing this and all of these become excuses rooted in an emotion called Fear. Fear that if I do it and do it well. In his book Lyman talks about a concept called fifth F I S T. And what that stands for is all of us look at the facts. To find out more about Lyman Montgomery and connect with him about living a more focused lifestyle.
Connect with Lyman at https://www.focuseddriven.com/
| 877-Info@focuseddriven.com | 877-275-3039 275-3039 | 877-275-3039 While you are there get your special gift: 7 Strategies to Get Focused, Productive & Profitable and Growing your Business Book: Focused-Driven Lifestyle
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Fri, 10 November 2017
Sharon Bolt shares with our listeners the simple steps on how to get free publicity. Publicity is how to create the win, win situations with the media and you and your business time and time again. The wonderful thing about learning how to write a press release on your way to get free publicity. You are validating your expertise now, today. You are the one at the helm so to speak. You could wait forever for someone else to validate you, your business, your expertise. Is more fun if you validate your expertise and it can be done today In the English the Oxford English Dictionary the definition of an expert and it's a person who is very knowledgeable about and skillful in a particular area. Isn’t that what we are, Very Knowledgeable about our business. So be bold, step up to the plate and yell it from the rooftops no Tell your story with free publicity. You can become the celebrity in your marketplace by following Sharon Bolts simple steps to free publicity. By becoming that celebrity expert in a sense in your local community now people are going to look at you differently than someone else in your field does. Let’s face people love being connected to a celebrity expert. By becoming that celebrity expert, you have positioned yours very well. Your potential customers expect to pay a higher price. Celebrity status in business means that you become very quickly the go-to person. Yes, it elevates you above the rest. Connect with Sharon
Get her Free Report on How to Write an Attention-Grabbing Press Release That Creates Win-Win Situations with the Media http://getfreepublicitytoday.com/ https://www.facebook.com/getfreepublicitytoday/
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper-targeted, laser-focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Thu, 9 November 2017
How Can I Get There from Here- Goal Setting? Talking about setting those goals. The whole spectrum of goal setting.
It’s all up to you! 95 % of us who haven’t put it down on paper and planned out what do we actually want to do with this upcoming year. That means you are in the top 5% because you are here looking to se how you can become that person you’ve been striving to become. I know it’s not the easiest thing, nor is it the most fun thing to do. I have to force myself to take a couple of days and write out what I want to do, where I want to go and almost more importantly what I don’t want to continue to do. Can you imagine going to the travel agent saying I want to go on a trip…. how many questions do you think you are going to be asked? Tons. Why? Because you can’t get from here to there unless you have some sort of plan. It’s no different with our business. Without a plan to follow guess what you can’t get mad on where you end up. Let me say that again Without a plan to follow you can’t get mad on where you end up. The key is, “where do you want to go? what do you want to do? and how do you want to do it? “ Last year you might have had had a great year! If you do the same thing you did last year it’s probably going to be good again for most of you, Don’t you want more? So, if you do want more, how much more? More what…
You’ve got to know what you want so you can get there. OR have you thought about it this way? What did you do last year that you could tweak just a little more to get exponential results? I’ve got to think it’s beyond the 10% you can easily make more this year. You want to do 10% more business, but how you going to do it? Can you believe that just by tweaking one little thing you can get 20 or 25% more business? What if you could do that without getting any new customers? You may be thinking, “but we all want new customers.” Yes, we do, but on whose terms? Goal setting from a different approach Here is a different thought, instead of thinking and planning about growth, you also should be thinking about some cutting back to grow! How do I do that? If your married, you need to make your wife happy first! Number one motto in my house is, “Happy Wife, Happy Life”. And that’s the truth. So, you need more profit.Not necessarily more revenue in. What are you not going to do is work even more, instead you should be thinking about cutting out to grow. Like cutting back or out things that are low profit margin things, so you can make room for the more profitable things to come in. Bring in more profit by creating a void in your business! I know that really doesn’t sound like it makes sense, let me say it again you’re going to cut out low margin items or low margin services to create a void, the void will fill in that gap. This is one of those laws of nature that is true. If you are married, you know this is a true fact. Your wife cleans out her closet, that creates a void in the closet, see how fast it fills up! So, what will you cut out? OK, let me take give you an example… I’m cutting back one area in my business, I want to create more revenue and higher priced tickets for more profit. I want to make more and serve my customers better. You’ve got to think about what is the best use of your time for your business. You cut back on things, so it can be more profitable in other areas or do things that will bring you in more profit. It’s a trade off… stop doing one thing to do another. Goal number one, I want to make more money. I want to increase my revenues by 10,15, 20, 25% so what does that mean? Do I need to get 25% more new customers, or do I need to figure out a way to sell 25% more to the customers that I have? Smart and cheap money is trying to figure out how to sell more to the customers I already have because they already like me, they know me, they trust me and it’s not going to cost me any money to get them because I already have them. Or maybe you need to raise your prices, increase your profit margins, do bigger jobs and smaller jobs because you can and should do it. Start with the end in mind and then break it down to a 90-day bite size pieces. Maybe you are working 6 days a week, why can’t you work 5 or even 4? Why not… you’re the boss! What if you could schedule your crews 4 days -10 hours a day then they could be off 3 days a week. Why couldn’t it be done. Remember you are the boss. What does it look like? For argument sake let’s take 25,000.00 a month worth of business. I want to do $25,000 month, with 20 days, that’s $1250 a day that I must do every day. 20 days, but what if I want to take a day off every week and only work 4 days a week? You can even do it with your crews … 4, 10-hour days. With 25,000 a month and 16 days that s only $1,562.00 each day. Whatever you want to do as far as the amount of business you can do it, just play with the numbers and make it happen. Remember it’s all in your hands, whether you grow or not. It’s just like taking that trip! You can’t get there from here unless you have an itinerary. This means it has to be written down, so you can celebrate when you reach your destination. It’s the anticipation of getting there. I’d say good luck, but luck comes to those who work the smartest, not necessarily the hardest.
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper-targeted, laser-focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Wed, 8 November 2017
My guest today is Tom Hopkins it’s a real pleasure having Tom on the show we are going to chat about Goal Setting and how goal setting is can be you blueprint for success. Tom is recognized as the top sales trainer the number one sales trainer in the United States having over 5 million people attending his training events. I have read many of Tom Hopkin books and been through a number of his Audio courses. (cassette Courses) That tells you how old I am. We’re winding down this year and coming up to the end of the year and many of us have set most of our goals for this year and we can do some final adjustments, to help us reach the goals and projections we set in place last year for this year. This year is “pretty much “over. It’s that time of the year to star planning ahead for next years
Tom Hopkins says that our life is like a huge blueprint and for that blueprint to work it has to be planned out and drawn out just as if you were going to build a house. If you can’t see what the end result is how do you know what you are going to build. Imagine wanting to build yourself a nice 4-bedroom house with 3 bath rooms and a 2 car garage. You want to start building right away so you call the lumber company and tell them you want to order the wood for the house. They are going to ask you how much wood do you want. No, they are going to ask you for the blueprint so they will know exactly how much wood you will need, Without a blueprint you can’t build your dream home Without a blueprint you can’t build your dream life or your dream business. This next year is coming up fast I can’t believe this year is almost over everything goes by so fast. and before you know it will be over and if we don’t make the time to draw out that blueprint for the future we will end up exactly we didn’t plan to be, nowhere. How can we get mad at the results if we never took the time to plan the future? As business owners we should take time to sit down and just take an hour total get away from everyone and if we are married sit with our spouse and say okay, “here’s what happened this last year, here’s what we made, here’s the income, here’s our profit, here’s our goals and we reach them. Then they have to really sit down lay out a plan to get there, like a blueprint which is how you build a building. What do you want to happen with your business, your growth, your profitability, your employees, your systems? Not just think about what you want but make a list of things you don’t want just like you would when designing you home. This is your future. Make that appointment with yourself put it on the calendar and make sure you make that appointment. Commit it to paper and go over it regularly be committed to your future. Go to Tom Hopkins site! There a ton of tools to help you sell … www.tomhopkins.com Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Tue, 7 November 2017
Let’s Talk About Next Year NOW It’s All About Goal Setting. We are coming upon a very crucial time of year for most businesses. Because this year is almost over. So, we need to really start planning next year before it’s too late and we realize that the new year has already started and now we go into catch up mode. We are fortunate to have Rocky Romanella sharing his expertise with us. From a timing perspective weather, we are a large multinational company or a small service business with only a hand full of employees at the end of the day we should be entering into the goal-setting mode. I know that a lot of times we don't want to think about the future because we are so entrenched into what we're doing today that is just one more thing added to our plate that goal setting thing, we really do have to take that time and take a look at what are we going to do next year. As you're thinking about your goals and thinking about it where do we want to be as an organization in the next eighteen months? Thirty-six months and maybe five years down the road, I know sometimes it's difficult for entrepreneurs and owners to think like that because they're so involved in the day to day and the tactical part of the business. It's important for you to kind of remove yourself for some period of time a few days a kind of like do it off-site go for that walk, park yourself someplace where you do your best thinking. And start to think about where would I like my organization in the next eighteen months and so on
From an organizational perspective
Businesses of all sizes are to make sure that you're not missing a trend or missing an opportunity to position yourself or your company no matter what size it is to what's going on in the marketplace.
What are the changes going on, so you don’t miss opportunities in the marketplace as an early adopter? When they did an analysis of Wayne Gretzky the hockey player they realized he wasn’t the fastest skater, wasn’t the toughest skater. What made him the greatest skater of all time was and he simply said I go to where the puck is going, not to where the puck is been. That’s the philosophy we need to take on as we make plans to grow and set goals in the goal planning stage of our business for future growth. Rocky Romanella’s 40 years of experience in leadership and he wrote a book “Tighten The Lug Nuts, The Principles of Balanced Leadership” and explores why true leaders can add value as a trusted advisor, mentor, and visionary who uses a process approach to lead it’s the organization its people to new levels of success. Like Rocky says, “the speed of the leader determines the pace of the pack.” Get your copy of Tighten the Lug Nuts Principals of Balanced Leadership. This book could help you move toward a more balanced leadership style. Think about it! If you are more balanced so is everything else around, you! There is even a 100-day plan to get you where you want to go… To connect with Rocky Romanella Info@3sixtymanagementservices.com Phone: 678-438-1837 https://www.linkedin.com/in/rockyromanella/ Order the book today. And balance your leadership style… Tighten the Lug Nuts from Amazon
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper-targeted, laser-focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Mon, 6 November 2017
Today we get to talk with Al Levi a former heating and air conditioning and electrical business owner. What do we have to do in this fourth quarter to get prepared for next year’s growth? Al Levi is the author of Running your contracting business with less stress and more success the seven-power contractor. The seven-power contractor is a leader who is in command of the seven major areas of your business that require attention as the owner leadership planning operations finance selling marketing staffing and sales coaching, of course, it's written by contractors for contractors just like this podcast. Today we're going to discuss what contractors should be doing to focus on the fourth quarter for success in next year you’ve got to start with a plan and to me, my favorite expression is that I was told which is I think if you don’t plan you get a plan put in place for you and you're not going to like the results, Those plans are many times systems and procedures. The funny thing is that. We as business owner become slaves to our contracting business when the systems and procedure should become the slaves to run the business Al says I got tired of waking up every day to the fire that I thought I put out yesterday and I was so busy in what I call firefighting I was never had fire prevention plan and so that’s the best way to think of it is as fire prevention. As you move into the fourth quarter this is your golden opportunity to finally spend a portion of your day or week or month on fire prevention and what I learned was I used to say to myself you know what. I'll get to that when I get when after the season or when I slow down and you know what happens is that you forget what is you needed to address. The hardest thing is to address it right now. Al says what I learned to do was to use the fourth quarter to come up with what I called my top ten list. The ten things that I thought that I wanted to do in the next year that was going to have the biggest impact on my business on what I was feeling at this moment of pain it really helped me focus on the ten things that I want to make the business better. When you're overrun by too much you've got to prioritize and so being forced to keep it to ten allowed me to pick those most urgent things that would be able to help me transform what need to be addressed. 10, not ten thousand, break it into the little nuggets. Here is the promise that you have to say to yourself though is that these ten things well either fix your biggest problem, challenge or give you the greatest chance to grow and be profitable. The hard part is that when you come up with your top ten and you look at it put it away. Ask yourself objectively if I work on these will they either fix my biggest problem, challenge or give me the chance to grow? Getting a written plan together Procedures -what does it take to run your company. Staff hiring Training from the how-to in the field and sales training for your staff Taking young willing people in training them being able to have a good sale system that's repeatable by people learning. How to market better that gets you right customers at the right time the right way Learning your financials so that you're running the company real world financials. If you really want to win the war you must work on these things that you have said that are going to make that big change because that battle is always going to be breaking out the goal. The goal is not to win a battle today the goal is to win the war that means again a portion of whatever you're doing is working on fire prevention, not just firefighting. The fourth quarter is a great time to kick-start this because if you wait until the beginning of the first quarter you’ll be always trying to catch up. Connect with Al Levi Al has helped many businesses create more success with less stress through the 7-Power Contractor You can a copy of his book click here to go to his website https://www.appleseedbusiness.com/ You can contact Al https://www.appleseedbusiness.com/contact/
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Fri, 3 November 2017
Today I’m going to talk about a topic that I've wanted to talk about for a long time. The topic is live by price die of by price and see I've got my DECIDE hat on for you today when I get through today I want you to decide Not to run your business by selling cheap prices to compete in the market place. Selling the cheap price proposition is not conducive to being profitable Some of the best ways to talk about that is just tell some stories and I'm going to start out with me. So you know the truth and how I screwed up many times myself and I have made many mistake sort of learn as you go. Many of you know that I have painting business and years ago we did a lot of a lot of new construction because I was young and learning I don't want to say young and dumb but I was learning. I was learning How to grow and expand my business but there were a lot of missing things that I never really knew about I always thought that if I did more volume. I would do more business so therefore we would go after new builders to grow my business volume. I have seen many business owners chase the volume. but I always thought that if I did more volume I would do more business so therefore we would go after new builders One year high I had tripled my business and when I came to the end of the year I went from three employees to nine employees my business revenue shot up like crazy and when I looked at the profit verses volume I actually made less money with more employees a lot less money. I had my eyes on the wrong things. Almost put me out of business. Like most contract work you usually are given a price that you have to work with like trying to stuff a 1o pounds of apples into a 5 pound bag. If you’re a subcontractor most of the time you are bidding on cheap work you do the work and what happens if you contractor or unhappy builder decides they don't want to pay you. OR they want to extend out your payment. I remember one time in my painting career that I had a draw in for fifty thousand dollars and went to go pick up my check and all they had for me was five thousand dollars. That was a painful Friday and made for a lousy weekend. What did I learn from those lessons. Never work to stay busy and always e be in first position to be paid. More Revenue is not necessarily more profit there's lots of times where I get people who call me and say we can keep you busy. Being busy is not my main goal being profitable is first then being busy while being profitable. Being cheap is not the answer. There will always be someone cheaper who will beat you on price so stop trying to compete on price, Decide that you're not going to go for the price proposition you're not going to die by a price. Be smart about growing your business over deliver on your services and build that value proposition so that price is not number one on their list but down the list as number 4 or five. These are the types of customer you want to have to grow your business. While you are here at the website leave us a review on I tunes and share this on social media at the button below,
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, Get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Thu, 2 November 2017
Today have a Lindsay Phillips with smooth sailing business growth in the house. She is the captain of content marketing. Lindsay just became part of my team and I'm excited about what she's doing for me so we want to introduce her to our audience. We put together a podcast for contractors about content marketing because it seems to be that and it's not just contractors it's basically every business, we get so wrapped up in what we're doing with our businesses. We miss out on what should be done with our content marketing, and what does all that mean? Today we going to talk about some of the biggest mistakes that a lot of service business companies do when it comes to content marketing. I think a focus on social media marketing I mean content marketing just kind of give a brief description. It's a really broad term I mean it's like all those ideas that you have in your head your knowledge your experience and any way the you share that with your prospects or your clients whether it's video or blogs or podcasts, social media through e-mail that's content marketing you're delivering that information that you have that's of value to someone else because you're helping them when you're serving them. But I do find that a lot of contractors, they don't see the importance in social media. The results aren’t as measurable as a putting out door hangers or targeting a specific area. When they think social media, a social media post well how come I'm not getting call from it right away? It's all about you're being top of mind to the people that are in your area of influence. For instance, if you want to go looking for a painter or a plumber. Where do you go, Could be google, a Facebook page, and there is no content, there's no blogs, there is no pulse I mean honestly people are going to wonder if you're even a viable business. So it's those kinds of thoughts that are going through your prospects mind and that matters. Then the other thing is too is that if you're really inconsistent right like let's say you're really good for a Week or so and then you're kind of off thinking it's not important for a couple months. So it really boils down to a couple of key elements that will help you with your social media.
Content good content
Be consistent That means to do it on a regular basis.
There are 2 schools of thought around this 1.You can do it all yourself. How has that been going for you? 2.You can add a team like Lyndsey’s to do what you don’t want to and she can make your life easier. Lyndsay Phillips is a serial entrepreneur; self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe. As the CEO & Founder of Smooth Sailing Business Growth, she leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well. Host of Sailing to Success Podcast Connect with Lyndsey Phillips Talk with her about being part of your growth team http://www.lyndsayphillips.com/ Email captain@smoothbusinessgrowth.com Go Download Lyndsey’s Client Attraction System (free) 8 Easy to Implement Marketing Strategies to Attract More clients & Grow your business GO HERE
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Wed, 1 November 2017
We've got to talk about LinkedIn advertising today with AJ Wilcox. We discussed LinkedIn advertising and how it's great for business to business. You know a lot a lot of contractors that I know of do a lot of commercial work so this could really fall into the ballpark, of helping them create more business and better relationships. Absolutely yeah LinkedIn, it’s grown so much there are so many changes that have happened I mean it's a whole different animal than like just Last year. At the time of recording most people if not all should be able to post video themselves what you don't have yet is the ability for a company to publish video. Facebook and LinkedIn what is the difference It's a different mindset isn't it. Absolutely I think there are two things that really set LinkedIn Facebook apart. They're both very, very good platforms for different things I think there's a data difference and I think there's a mindset difference so well however from the data side. When you very first set up your LinkedIn profile, LinkedIn is asking you things about who you are professionally and this is the first things that you put in Meanwhile on Facebook, Facebook is asking for your personal things. And you've got to be really diligent to get all the way to the end where it starts asking you work things again its at the end. You're going to fill those things out on your profile so that's a difference in the data. Facebook has your personal data not necessarily your business data. LinkedIn is vice versa on the mindset difference what I tend to find is that when you're online again you're either thinking about your work or your career and so when you can give someone an offer that augments one of those two things you're going to get a really good response rate versus on Facebook most of the executives that are on Facebook they're trying to look at their pictures of grand kids or you know run the go like blossom steam player playing a game of Farmville or something so big differences in the way that people actually interact with the platform even if it's the same person. LinkedIn people when you're on the platform you're looking for information. Become a better marketer. Well I think the biggest piece of it is that because of advertising on LinkedIn is technically what we call a display so it's something that someone is not actively searching for. The mind shift that you have to make going into any kind of social ad really is not a sales aspect like most people think of when they think marketing but it has to go to more of a consultation of helpful nature and what I mean by that is if you show an ad on Linked In that just says here's our phone number call us. A we'll give you a quote. No one in the world is going to click on that because they're so happy surfing around in relative anonymity and the prospect of hopping on the phone with someone and getting a sales pitch is like whoa you're asking too much. Its like asking for marriage on the first date. So, what we do instead is we ask for some lighter commitment up front here is a free white paper download Here's a guide a cheat sheet. Join this free webinar or something just to start engaging them and when someone approaches good advertising or any kind of social advertising if they're thinking about it from that how can I be helpful standpoint I think that it changes everyone's thinking and marketing I love that how can I be helpful? AJ Wilcox Is a master at LinkedIn Advertising So if you're considering if you're going to have a serious about maybe I should be advertising on Linked In. Think about who it is that you're doing business with if that office managers if it's property owners if it's business. Connect with AJ to see how he might be able to help your organization grow through Linked in Advertising.
Twitter https://twitter.com/wilcoxaj?lang=en Linkedin https://www.linkedin.com/in/wilcoxaj/
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