Thu, 26 May 2016
Interesting thing about Paul is he dropped out of high school in the ninth grade with $275 in his pocket FOCUS The KEY to Exponential Growth. So how do we figure out what to focus on is the question? And with a Camera and 275.00 in his pocket he learned sales and marketing and now nine years later Paul has over 50 employees with five businesses and generates over $34 million a year worth of business. He always wanted to be a business owner going through like a real marketing and highlighting everything and then Monday morning comes onto the next morning long and he looks amigos what do I do this so much to do and so many great ideas. Paul has a weekly video podcast called thank Tank Tuesday geared toward entrepreneurs Sometimes we have to many options and sometimes the options are good and then sometimes we get so that we have opportunities that are disguised as good things and turn out to be shiny objects and we have a tendency to chase after the shiny objects only to realize that they're taking us away from our focus or the main thing that we are attempting to do in business. So how do we figure out what to focus on was the question His friend said I had to figure out who his customers or did he want to sort a niche down become a specialty unit or did he want to try to attract the masses but I think you know the answer to that the best way to make the most profit is to specialize and he did find out who his customers . so he could fine-tune his business and focus on the important things to make it grow. If we can answer these three questions if I can save my customer time, if I can save them money. Or my product or service will make their life easier and you get yeses to these answers and that's what you should focus on in your business You should focus on the things a hundred percent and don't let shiny objects get in the way of you becoming successful faster So it's what am I going to focus on and what am I going to do the very best job on in my business and commit to it to make that work. That’s it And it all goes back down to servicing your customer and instead of you going after the whole pie , go for the smaller piece of the pie, smaller so that you can service your customer better and be the best at that one or two things you do ,then you're not have to worry about competition. Most businesses don't become as successful as they can be because most business owners will not stay the course and stay focused. For so many reasons and most of the time it has nothing to do with money
social media is a great tool and our media today and with older people in business who just really don't get it that this is where we are going and so many just give reasons why social media won't work for theirs business. Most people don't realize that with social media and Facebook that you can actually start a business or start your business get credibility without the website because you can do it all on social media you can get the credibility you can do the advertising and you can and not have to worry about the billing website paying someone to do it keeping track of adding stuff to it all the time Sometimes it Hard to comprehend that the tools that are available to us that are right in front of us it's like were to close the forest to see the trees Facebook is a dynamic medium. So the key were for today's focus but what are you focusing on Are you focusing on the customer to do business with, you get that check and move on to the next customer are you focusing on that customer and forgetting about the life time value on how valuable he is to you throughout the rest of your business because he still needs be paid attention too. Do you continue to interact with your customer maybe send him a gift to keep him alive and vibrant customer for life. Thinking it if you're thinking it's too expensive to send gifts and little things to your past customers think about how much it's going to cost to replace the customer about seven times as much as it does to keep them Keep them happy for life so they become raving fans if you left them on a good note and keep them on a good note so they become your best sales person. So consistency is one of the other keys of doing things if you're going to do something be consistent if you do a podcast video podcast if you're going to write content and put it on your blog if you're going to post on Facebook then be consistent about it so that people become and expectant on what you're doing. Pail Potratz contact info
Direct download: FOCUS20The20KEY20to20Exponential20Growth20with20Paul20Potraz20episode20122.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 19 May 2016
Kerry Heaps on Follow Up Techniques That Make $en$e Episode 121 What is true follow up? Its what happens after you make a presentation. 5 Areas we can improve on to increase our profits for now and the future. The question is, are they going to buy now or are they going to buy later. They are going to buy so you also have to follow up with some sort of program so that you will get them when I buy later and it's not your competition that gets the sale. Some of the biggest areas many business owners could improve on follow up There are five basic mistakes with the follow-up process. Ultimately we as contractors we need to get in front of more people each week. 1 When you’re going to do the quote most people don't take detailed notes it’s the little things that might count. Like maybe going they may be going on vacation or they are thinking about also doing another project at work or something that might interfere with the spending process. Yeah don’t rely on your memory. 2 Business owners don't reach out appropriately. They don't ask permission to reach out and follow up 3 Never give up sometimes it takes 5,10, or more calls or times to get that customer on the phone and it's probably not because they're running away from it's probably just because they’re busy. They truly do appreciate the fact that you are following up.
We have a tendency to give up on the follow up process like we said before just never give up and know that is not about you. may have to keep trying to get a hold of the prospect in order to follow up you could take 5 to 10 even 15 attempts to get that person correctly on the follow up funnel Tracking your follow up will show you your stats.it will Show you your averages or the pattern on how many times it takes you to get the in touch with your customer It is out job as the contractor to set up that expectation of the follow up. The key is never give up. For more information about Kerry Heaps www.strictlymarketingmagazine.com And email her at
Direct download: Kerry20Heaps20on20Follow20Up20Techniques20That20Make2024en24e20Episode20121.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 12 May 2016
The Fastest and Easiest Way to DOUBLE YOUR Profits in 90 Days or LESS! Here are Some Things You Will Learn...
Take advantage of Tony Bernards FREE work shop the link below http://www.onlinemeetingnow.com/register/?id=pi2orkadxeher Here is what you are going to learn through this awesome money making work shop. Tony will show you 3 of the fastest ways to double your profits in 90 days or less
Tony has a scientific approach to your marketing that brings BIG results contact him today. Contact Tony Bernard at http://marketingblueprintforcontractors.com/
Direct download: How20to20DoubleYourProfits20in209020Days20or20Less20with20Tony20Bernard20episode20120.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 5 May 2016
Getting Free Publicity with expert Jill Lublin episode 119 Jill’s link is below for the Free crash course in publicity “Publicity may be the most powerful and cost-effective tool around to attract and retain customers and clients. It can help your business make its mark in the marketplace and multiply its profits.” Jill Lublin is a master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, and influence marketing. Additionally, thousands of people have attended her popular “Crash Course in Publicity”, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online webinar. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies. Publicity done right can have long term effects that you benefit from year after year: increase your business’ credibility, broaden its recognition in the public’s eye, and boost your clients, your business and your profits like never before! Don’t waste your time and money with strategies that don’t work. Learn from the expert Jill lLublin. As your personal publicity consultant, Jill will help you leverage every facet of your business to fuel your business success. You may have learned this the hard way . Its time to take an easier road with the help of an expert guiding you each step of the way. Learn how the professionals use ‘Radical Influence’ to expand the recognition, credibility and value of your business in the eyes of the public. With Jill’s help, you will: Expand your business beyond what you thought possible! Build radical influence to engage new customers and win sales Grow your network of key contacts and enjoy a stream of endless referrals Take the shortest and quickest route to media attention Avoid the pitfalls of online marketing Employ reusable templates to attract free publicity Write killer press releases, bios and announcements that get the press to say YES! Be prepared for last minute publicity opportunities Save money while using the methods the experts use!
Praised as a modern-day Dale Carnegie of Radical Influence, Jill Lublin has empowered and inspired tens of thousands of people through her best-selling books, national and international speaking tours, and strategic consulting engagements. You’ve always known that getting good press whenever you want it can put you miles ahead of your competition. More importantly, expanding your influence gives you the edge you need to make your dreams a reality. Put Jill’s tremendous know-how and resources to work for your business and watch your business blossom! FREE Gift - Jill Lublin's Crash Course in Publicity Check out Jill Web page http://jilllublin.com/ Or You could contact her office 415.883.5455
Direct download: Getting20Free20Publicity20with20expert20Jill20Lublin20episode20119.mp3
Category:pod cast -- posted at: 6:30am EDT
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