Thu, 26 June 2014
Ron Musgraves Veteran pressure washing contractor 30 years in business Specializing in side walk cleaning sticking to the one thing niche. Growing consistently by doing the opposite of what others do especially in a down economy, Grow by establishing relationships. Are systems important to growing your business? Ron really lets you know how important systems are to the success of the growth and sustainability of your company. Consistency is the key to success. Ron divulges a really big secret to your business growth and success. And shares with everyone what got him into business. Ron shares the one thing that defining thing that ah hah moment that changed everything for his business. He explains how to have customers and business for life. Why you want to be true to your customer base. Future referral dollars. Ron leaves you with an action item to start you on to the road to success.
Direct download: Sucessful20Contractor20Ron20Musgraves20shares20success20secrets2023.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 19 June 2014
The infamous silver bullet everyone is looking for to be successful. Is there really a sliver bullet a shortcut to a successful business? We‘ve searched long and hard to actually find out that there is a silver bullet, it’s the silver bullet that you create and its hard work. But once you have everything in place then and only then it becomes easy. It’s sort of like the story of pushing a car from a dead stop to get it rolling along, at first it’s hard to get it going but once you’ve got it rolling you can with ease push it along with one hand. Your business is like that. It starts with consistency in your marketing and your follow up processes and then tracking it. Once you’ve taken the time to get the systems put together then the consistency of your marketing and follow up is like pushing the car with one hand.
So create those marketing campaigns and track them to find out what works. The key to success in marketing is to fail fast .If it doesn’t work find out why and modify it or dump it, Don’t get caught up with throwing away good money on another campaign because you have postcards left. Chances are if you don’t get any results it’s not worth doing.
Never stop marketing it’s just like that car once you stop it’s a real effort to get it started again. The nice part about having leads coming in all the time even when you are busy now you can be picky about what you want to take on. It’s not that way when only a few leads come in.
Be consistent about the follow up and keeping in contact with your existing customer base .NEVER EVER be put in a position of letting your customer forget about you. NEVER EVER give your competition the opportunity to steal your customer.
To be consistent you’re going to have to build a system to make it work A couple of my favorite tools is google calender to remind me that I have scheduled much of my follow up material to go out or when its time to send out my newsletters,
Be consistent in your marketing, follow-up and tracking and you will build your silver bullet. On the road ot success.
Direct download: The20silver20bullet20to20business20sucess-20consistancy20in20marketing2022.mp3
Category:pod cast -- posted at: 8:00am EDT
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Thu, 12 June 2014
Marketing to new customers or marketing to existing customers? That is the question. So do I spend money marketing for new customers or do I spend that marketing money on my existing customer base introducing new products. Or just keeping in contact so they don’t forget about me? Granted new customers are nice and growing your business is good but to grow your business at the cost of driving off or losing the customers who got you to where you are is not good business. This week we talk about a scarce business mentality and an abundant business mindset and how to take advantage of it, We also talk about how to legally print you own money with that abundance mindset. We also talk about how not to be forgotten by your customer base and give you 5 ways to stay in contact so your competition doesn’t steal you customer. If you don’t want customers who complain about price why do you offer discounts to get new customers? If you want to give discounts, give them to the valuable customers you already have. Or a referral reward to refer a friend or family member. If you’re a plumbing contractor we give you an excellent strategy to increase your business without adding one new customer. If you not a plumbing contractor you might be able to pull out the nuggets for your business. How about taking your poor preforming customers your C and D customers and sell them off to your competition you achieve 2 things your competition is now busy with their new customers they are not chasing you and now you can focus your time and energy on the customers you enjoy servicing and selling to. One of the Keys is, think about what you want be creative stop following everyone else .You can have more business and be more profitable with your current customer base, especially if you have been in business for more than 5 years.
If you are going to go after new business decide to spend as much on marketing to your existing customer base as you dedicate spending dollars to acquiring new customers.
Direct download: Marketing20to20New20Customers20or20Marketing20to20Existing20Customers2021.mp3
Category:pod cast -- posted at: 8:00am EDT
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Thu, 5 June 2014
92 % of customers trust recommendations from friends and family. 98% of businesses rely on referrals to get new business… … only 3% have an actual strategy for generation referrals. Referrals are the life blood of every business. Customers, business associates, friends and family think enough of you to refer your business. Most business owners don’t realize that this portion of your business can actually be a pot of gold if handled correctly. If you knew what your life time value of a customer was this revenue would really resonate. I believe that the people who refer our company do so because they like us ,trust us, and we have supplied them a great value during and after the transaction. After because we have customers for life. I also believe that it’s my responsibility to let the person who referred me how their referral was handled. This is the sincerest form of appreciation. Create a system to say thank you. Send out cards is a great way it can be set up you can make up your own card send a Starbucks card out all in one shot. Referral marketing is the best way to keep in contact with the people who refer you on a regular basis. The cost for referral marketing is so little compared to a boring ad. With referral marketing you’re targeting people who like you , know you and trust you its like buying a great stock that grows in value and also pays a dividend. Be purposeful about the people who refer your business they are the people who are instrumental in growing your business.
Direct download: The20pot20of20gold-referral20marketing20episode2020.mp3
Category:pod cast -- posted at: 7:00am EDT
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