Mon, 27 January 2020
Want a transcript for this episode? Text keyword 321 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 6 January 2020
Want a transcript for this episode? Text keyword 318 to 850-990-2020 to receive it. Pick up the Contractor's Secret Weapon Solution by going here: https://CSWSolution.com Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 14 October 2019
Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.
Direct download: CSW-306-Hijacking-someone-elses-foot-traffic-AU.mp3
Category:business -- posted at: 3:30am EDT |
Mon, 30 September 2019
Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 9 September 2019
Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 2 September 2019
Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 19 August 2019
Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 12 August 2019
Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 5 August 2019
Get Your Copy Of "7 Low Or No Cost Marketing Strategies" By Texting FREE to 850-990-2020. Have a question for Pete or Dave? Text it to: 850-753-2020 Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 29 July 2019
Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 8 July 2019
Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Mon, 1 July 2019
Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Tue, 25 June 2019
Did you get your copy of "4 Hot Marketing Strategies That Can Flood Your Business With Customers"? Get it at http://ContractorsSecretWeapon.com now! More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com More information on Dave Negri can be found here: http://EliteHomeSVS.com Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention. |
Tue, 10 October 2017
Here we are on number two the series target market no shotguns allowed. How your target market creates you more profit. Your target market is going to help you work smarter and not harder. You want the customer to chase you, with the proper marketing. All is possible. So how does your target make you more profitable? The size of your business will depend on the area or areas you choose to service. You are going to pick out your target area where they live, your target client who they are. You decide to work those specific areas, you're not all over town like you once were. You're doing this strategically extracting business from those areas. Any calls that come in from areas that are not in your target set them up on an off day a makeup day. You are in control of the time place on you yourself, your crews, your travel time and your down time. All your time just gets tighter, spending less time to running around you are learning how ot be in control. Ultimately you will own those targeted areas, if you keep marketing to those areas directly until it doesn't pay for you to market to those areas, you will know when to stop. You are going to have to set up some tracking system for the areas you market to, a simple excel spread sheet will do, keep it simple. I said that you will stop marketing to that area when you feel it's necessary to do so. Not quite true you will always drip those people who became your customers so they don't forget who you are. You will do this on a regular basis. I call it maintenance marketing. This way you always have people in your marketing funnel. You can move away from the transactional thinking, to long term profitability thinking. You're going to hear me say this a lot stop chasing the dollar. You want to be purposeful about everything you are doing, remember we as the business owners need to be control of our businesses so don't let our customer run your business. We are more than service providers, being in business we are problem solvers first. This is what will set you apart from being a commodity to a specialized business.
Why target?
Our next episode Can Other Businesses Help You Hit the Bullseye of your Target? Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb http://traffic.libsyn.com/contractorssecretweapon/002-195.mp3 Check out this episode!] |
Tue, 10 October 2017
Discover What a Target Market is. Your Avatar I want to welcome you to the beginning of our series of many series The title of this series is target marketing no shotguns allowed We are going to go through what is the target market or maybe what is an avatar depending on your age? Target marketing no shotguns allowed We're going to identify your target market who's your avatar. If done correctly, figuring out who your target market is you're going to stop chasing the money. Your target market is going to look for you to do business with, instead of you chasing the business. Most business owners are transactional. They leave a fortune on the table Through this series we will go through how you're leaving a fortune on the table by being transactional. (not having or defining a target) Let's start and look at who your avatar is or what they look like let's go through a list. Let's go backwards, and say who is your best customer? Who is your best customer? Are they married are they divorced are they a business owner are they a professional, a doctor, a lawyer, high level manager or they just an average Joe. Does the wife work if she does maybe were does she work? What is their income level, where do they live what type of house do they live the price of the house? Your target should be in a position that they have discretionary income, they might be looking for a service provider they might be looking for quality and not necessarily price. They defiantly are not going to do it them self. Do they have a need for everything to look nice ? I want to go after the busy professional because they work hard they play hard they have discretionary income which means. They have extra money. They budget money to get the things done around the house so they can go enjoy life. They know that by hiring someone to do the work it actually costs them less that's a mindset Yes, it is a mindset for them. It should be a mindset for you also because this type of target market are looking for professional service providers. Create the target so that when you think about them it rolls off your tongue. Write it down so everyone on your team knows the type of customer you are looking for. This is what your target can look like Bob and Mary are married they're about forty-five to sixty-five they have kids in college or kids in high school. Bob is an executive with a large corporation or owns his own business. Mary is a stay at home mom she takes care of the kids and she loves her home because she loves entertaining, she believes that a well-kept and maintained home will bring the best resale value when and if they choose to sell their home in the future. Mary takes care of the home Bob takes care of the money. Bob works hard and loves to spend time with Mary. Bob enjoys playing golf on the weekend and is not going to do any work around the house. Because he works too hard bringing the money. His weekends are important to him. He can afford to have someone else do the work that needs to be done around the house to help maintain its value for future resale purposes Bob budgets his money for your types of services. Bob and Mary are always looking towards the future they're not looking for just today they live in a nice neighborhood homes ranging from five hundred to nine hundred thousand dollars this is what your avatar should look like or sound like should just flow off and you know who they are there in your mind it's targeted it's well defined. The most important part of defining your target is now you can pick and choose who your customer should be instead of going after every one to td business with. Look for the next episode on Target Marketing sign up for iTunes or sticher and get delivered directly to your phone when it come out Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Check out this episode!
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Tue, 10 October 2017
Pia Silva is an entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build Badass Brands without the BS for 1-3 person service businesses in 1-3 day intensives. It's never been easier to capitalize on the knowledge and expertise you already have. With a few simple steps, some formulas for finding your badassery, and some stories from the trenches (believe us we've been there) you can start earning big bucks just for sharing what you know with others like the badass that you are. Badass Your Brand is for you if you:
The key is understanding how your brand and your business work in together to attract high paying clients. With a few simple formulas, some easy to follow guidelines, and a bunch of mind-blowing questions, Badass Your Brand will take you from generically selling your services like everyone else, to quickly standing out from the crowd so you can stop hunting for clients. Go connect with Pia Silva at Worstofall Design Claim your spot to this free training now WANT to start attracting high-paying clients? Take our upcoming training: pia@worstofalldesign.com 917-882-6437 https://www.facebook.com/pialovesyourbiz/ https://www.linkedin.com/in/pia-silva-86b2723 https://twitter.com/PiaLovesYourBiz Our sponsors
Check out this episode! http://traffic.libsyn.com/contractorssecretweapon/bad20ass20your20brand20pia20silver.mp3 |
Tue, 1 September 2015
Direct download: elite_home_and_propetry_services_interview.mp3
Category:business -- posted at: 9:20pm EDT |
Thu, 20 August 2015
How to Catch Your Competition with Their Pants Down Episode 82
Quote: If opportunity doesn’t knock, build a door.
This week I wanted to talk about a few things that came to mind while I was driving down the road where I get some of my best thoughts. So this week I decided to record in the truck. The other day I happened to be thinking about the competition and how I could tweak my marketing a little to help get better results.
Then I thought about the follow up program the I have in place go back to the episode where I talk about increasing your business by 40% without hardly doing anything more. Well I got to thinking about a number of things but this one thought kept sticking with me. If you have a business where you have repeat business like mine lest say roof cleaning and pressure washing the pressure washing for residential can be done every year . Now let’s say that 98 percent of your competition has no follow up any campaign to remind that customer that they did business last year. Matter of fact I’d guess that that 98%of your competition only HOPES that their customer will call l for them to come out and service them.
So now let’s take you have a system that’s keeps in contact with your customer .WHY not keep in touch with his customer. Ok you didn’t get the job for whatever reason. I ‘m going to put that person on my follow up mailing campaign to send them a card basically saying, hey Mr. & Mrs. jones last year about this time you had your drive and sidewalks pressure cleaned .with all the e rain and moisture we’ve had over the last year it’s time to have it done again because if you wait too long you will also have to call your carpet cleaner because everyone is tracking in the mildew and algae growing on the walks.
Really your competition is not going think about future business form his past customers and more than likely the customer is not going to remember who they did business with last year .
Think about it what is it going to cost you may be 1.00 if you did 2 mailings 2 .00
If you don’t have a system to send out your mailings and cards on a scheduled basis check out our product Taking Your Business to a Whole New Level Using Send Out Cards click here
Thank you to our sponsors this week who make this program available to you. This week’s episode is brought to you by 3 d mail results at 3d mail results .com They have creative, unique and 3D mail products and grabbers that will explode your direct mail results. Look into their products section free example sales letters and headlines to help your mail campaign and amplify your returns If you’re tired of cold calling, tired of phone calling and getting little results why not make those prospects call you by implementing a 3d mail campaign check it out.. At 3dmailresults .com
And the UAMCC United Association of Mobile Contract Cleaners is a nationwide network of contract cleaning contractors that embraces the power washing, window cleaning, carpet cleaning, and mobile cleaning industry. More Than Just A Contract Cleaning Association Besides providing contractors with the tools necessary for growth, the UAMCC can assist homeowners and property managers connect with insured, qualified contract cleaning companies. No more guesswork and no more worrying if your contractor runs a legitimate business. Go to uamcc.org that’s UAMCC .org to learn how you can be the best in your industry check out the UAMCC here
Direct download: How20to20Catch20Your20Competition20with20Their20Pants20Down20Episode2082.mp3
Category:business -- posted at: 6:30am EDT |