Wed, 26 February 2014
In today episode in our contractor marketing podcast We talk about What business are you really in? Why you want immediate results marketing. Why should you run an ad a second time if it doesn’t pull the first. Are you marketing into a black hole? Tracking your marketing how far do you go? Do you really want results or feel comfortable. What is education based marketing? Are you a last minute marketer? Pete Mitchell FREE WEBINAR Check out this from Pete for You
Direct download: 6_interview_with_Pete_Mitchell_Bust_Out_the_Big_Guns_Marketing.mp3
Category:pod cast -- posted at: 11:47pm EDT
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Wed, 19 February 2014
Todays interview with Tara These are items we discussed to make your business marketing more effective
Contact Tara 727-415-9165
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Wed, 12 February 2014
Sandi specializes in working with in the construction trades.
Sandi’s contact information 813-407-2013 or SBurnside@cclogan.com
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Fri, 7 February 2014
This one is about GOOD contractor marketing, how to create good direct response marketing with a call to action. We go through seven steps to creating a successful ad and how you appeal to that emotion. How to get your piece of marketing in the A pile. What makes it captivating is it the headline the offer could it be both? We discuss how to have your marketing be the information giver, prescreens them predisposes them and warms them up for the sale. We go over what you need to have great marketing and know what you should expect so that you don’t get bullied by sellers of bad advertising
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Wed, 5 February 2014
Contractor Secret Weapon first podcast Have you really thought about your marketing we've put contractor marketing into 3 categories. we decided to go with the GOOD the BAD and the BORING we are going to start with the boring side of the marketing.which most contractors gravitate to.We will give you enough information to know what boring marketing is and show ou how to stay away from it and to help you discover how to move your marketing in the right direction so you actual get a return on your marketing and not feel like you are throwing money into a black hole knowing you need to market bu not knowing if it is actually working
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Mon, 3 February 2014
This one is about the types of bad marketing pieces what to look for and what not to do. We are going to talk about bad marketing and what a bad marketing piece really looks like . No real compelling offer to the consumer. We talk about the proper and improper place to put your to put your information, your logo. Why cluttered ads get glossed over by the consumer. And why clutter ads don’t bring you the return you would like. Why in your marketing dollar amounts in savings are more effective than percentages. We discuss why some discounts actually can scare the potential customer away. Why some postcards pull better than others even with the same content on them.
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