Thu, 30 October 2014
What Every Contractor Ought to Know About Face Book Advertising Interview with Pete Mitchell
Actually What Everyone Ought To Know About Facebook Advertising: How You Too Can Generate Hot Qualified Leads In The Next 20 Minutes With Facebook
On podcast #6 we talked about direct response and Pete actually brought us to the thought that it is actually instant results marketing. With face book you will know advertising you will know almost immediately. For the contractor you can actually do a face book offer and you don’t even have to have a web site to do an offer and face book will help you along and let the people who responded to that the offer and let them know that time is running out and it’s time to move. You can’t make it much easier than that, It shows up in the news feed with an expiration date to move them to act on you ad. Another nice thing about Facebook advertising is that you can really drill down and really target your customer base , let’s say you wanted only home owners who had an income above 100k and were professional or business owners you could do that,
If you’re not sure who you target is you can upload all your clients to Facebook and tell them that you are looking for customers just like them and the y will find those people for you.
You can choose how much you want to spend each day start off small as little as 5.00 a day . the nice thing about Facebook advertising is that you get immediate results now ou can take thatsame add and use it in other mediums postcards , magazines you know the ad works and you are getting a return. You no longer have to wait weeks to find out if you ad works.
If you would like some help getting you ad up and running to get immediate results give Pete a call at 714-657-3559. Adding someone like Pete to your team allows you to do what you do best and that is selling those hot leads that are brought in by your Facebook advertising.
Direct download: What20Every20Contractor2020Ought20To20Know20About20Facebook20Advertising20Interview20Pete20Mitchell2041.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 23 October 2014
The holidays are just around the corner and there is no reason why you should take a forced vacation.
Every year about this time I hear the same old story the holidays are coming no one is spending money on _______ you fill in the blank. Painting, pressure cleaning, remodeling, roofing, repairs; no one is buying real-estate, Blah –Blah –Blah. Really??
My customers spend money with me on my services all year long even during the holidays.
There is a hard and fast rule, People spend money on whatever they want whenever they want it and the time of the year doesn’t matter. I’ve had people paint their house between Christmas and New Year because they had it budgeted.
Our goal with this series of 3 podcast s is to help you ramp up your marketing for the holidays.
You have to change your mind set and believe that your customers have money to spend on your services and you are going to have to do a little extra to help them along.
Like ramp up your marketing for the holidays.
The simplest and probably most effective place to start is with your very own customers. They like you and trust you and welcome any correspondence from you.
If you have a newsletter that goes out to customers each month the add a separate thank you page.
Let them know how much you appreciate their continued support of your business relationship. Now is a good time to do it at Thanks Giving time or just before. Forget about the Christmas card it gets thrown in the heap ThanksGiving cards believe it or not is more memorable because your are not doing what the masses are doing.
Wish them well for the holidays and give them a special thank you discount certificate for some service that they might have done by you before the 1st of the year. And because it’s the holiday season you will allow then to take a picture of that certificate and send it to only one friend or family.
If you don’t do a newsletter then send out a letter? Now is the time to start. Refrain from following the masses and sit by the phone waiting for the phone to ring.You can make it happen
Direct download: The20One20About20Ramping20Up20Your20Contractor2020Marketing20For20The20Holidays2040.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 16 October 2014
Michele grew up in a family business like many of who have our own business He went into the Air Force where he actually learned about pest control. Went into the pest control business and had to learn about business
Started in the residential market and after 3 years went in to the commercial arena also And grew consistently each year mainly by implementing systems and tracked where all the business was coming from. Tracking was one of the essentials for his growth and setting and resetting daily weekly and yearly goals, Also putting a good team together and delegating what he wasn’t good at doing was a key to growth. Michael talks about one of his big wins doing things in business that his competition wasn’t doing and in the end was a big winner. Michael says with that you have to stay in motion when thinking about getting things done just keep moving. Michael after many years in business building systems and a team that put his business in a position to be an attractive business for a buyer to pursue him and purchase. Why because he had learned from mentors and advisors how to become a profitable business that would eventually attract a buyer. This was a planned event. Michael now has opened the Carli Group, business advisors that helps business owners set the steps in motion for an eventual exit plan.I say eventual because it takes time to build the machines and every business owner is in a different position. Of course in order to get to that exit point the Carli Group helps you get to that place of profitability, building systems, finding core people as team members. Each business owner is in their own place in their business structure. The Carli group or any business advisor can help you discover where you are and can help you go as far as ou want to go and as fast as you want to move. The Carli Group focuses on 8 key elements that keep an business healthy he likens it to driving an 8 cylinder auto on 6 cylinder .The engine is running but not efficiently. Are we going to get to the destination but not effectively! You can contact Michael at the The Carli Group where they help you focus on results Go to http://thecarligroup.net
Direct download: Bonus20Interview20Michael20Carli20Successful20Pest20Control20Operator20and20Beyond2039.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 9 October 2014
Finding the puzzle pieces and putting it all together so you can see the whole picture. Making sure the cogs and sprockets are turning and all the parts are moving together at a steady pace. That’s what a successful business is supposed to look like. A finely tuned engine that runs smoothly without a hiccup.or too many hiccups.
Now that we just described how your business should look like and run. How do we get there? You’ll be glad to know it’s not like jumping right in to the pool or trial by fire. It is really a simple process not easy but simple. As business owners we have a tendency to not want to deligate tasks that helps us run our business. We many times are the person holding us back from being successful.
We need to find team members that will have strengths where we are week. We need to get better at the things that we are good at not better at the things we are week in. Insisting on trying to get belter at the things we are not good at will only take away time energy and money away from being optimally productive.
Find those people that will strengthen your business. Who will fill in the gaps and help you build a successful team. Still not sure how to get there take a SWOT analysis of yourself first then your operation.
SWOT Strengths, Weaknesses, Opportunities and Threats. Be honest with yourself.
More than likely you will need an employee hand book. All new employees get 2 they read and sign both, you get one they keep one. Weekly team meetings and notes for everyone who participates, might as well throw a safety meeting in that time frame also. A good operations manual will have the key elements to help you keep your business on a successful track.
So where or how do I begin first admit that you can’t do it all your self-admitting that is freeing in itself. Find a mentor that is willing to help you or find and pay business advisor that can help get you. Or if you are strapped for cash or don’t have the time to go looking for the other check out Score at Score is a company that has been around for 50 years comprised of business people helping business people for free. Go check it out today.
Direct download: How20to20Set20Up20Your2020Contracting20Machine2038.mp3
Category:pod cast -- posted at: 7:14am EDT
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Thu, 2 October 2014
The one about opportunities or distractions, discovering how they control your contracting business #37
Every day we have to decide on what it takes for us to run a profitable business ,We get phone calls ,customer service situations and projects that come in front of us and we have to decide if weather it’s an opportunity or a distraction. In order to decide which one it is we have to decide on many factors .Do we have a plan in place that will guide us and from chasing the cash. Come to the conclusion that we need to set some criteria for running our business that will help us see the opportunities that are out there and stop chasing the distractions. Sometime distractions can appear as opportunities. So how can you tell the difference? 1. What is your core business? IF you define this then you will be focused 2. Have you set incremental goals for growth? If you define this then you will be focused. 3. What or who is your target market? If you define this you will be focused. If you haven’t figured it out by now it’s being focused on a few things that will help you determine if you are chasing a distraction or an opportunity. Sit down and figure what are those 5 or so things that you can look at that will give you a dashboard on how to keep from being distracted and to be open to new opportunities that will help you be more successful in your contracting business.
Direct download: The20one20about20opportunities20or20distractions2C20discovering20how20they20control20your20contracting20business2037.mp3
Category:pod cast -- posted at: 6:30am EDT
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