Tue, 17 October 2017
Mark says are you tired of wasting money on marketing that simply doesn't work? Would you like to follow a proven marketing system built exclusively for small to mid-sized growing businesses? Mark is a small business owner also so he knows what business owners go through when we try to create a spot in the market place. He is also a Duct Tape Marketing Master Consultant and Amazon bestselling Author. The Small Business Owners guide to Local Lead Generation. He loves to help small businesses create and implement successful marketing systems to help them reach their desired goal. A marketing system that drives results to your business, because that’s what you want results. Mark believes that challenges in small business sales and marketing are not insurmountable and they can be met with a disciplined and focused approach he believes that technology and media landscape today makes it easier than ever for small businesses to compete and win against larger competitors. Ultimately, we want to have a full online marketing presence online and offline that generates a consistent steady flow of leads profitably for the business that's what we're after.
Connect with Mark http://fortunemarketinginc.com/ Get your 7 Steps to Small Business Marketing Success. Drop me a line to mark@fortunemarketinginc.com Also get Marks Book The Small Business Owner's Guide To How Can Your Small Business Possibly Compete Against the Big Guy? https://www.facebook.com/fortunemktginc/ Mark Z Fortune @FortuneMktgInc
Comments[0]
|
Mon, 16 October 2017
This is a teleseminar I did with Jim Palmer for one of my other businesses to put on our education page. The content was so good, I asked Jim If I could double dip him and use this teleseminar for our contractors at Contractors Secret Weapon. This episode is a little longer than normal I didn’t want to break it up. It’s that good. 100% open rate for your newsletter. That’s is a bold statement. Even for the Newsletter Guru Jim Palmer. Top tips to have a great newsletter.
Things that will alienate your customers.
Tricks to get a 100% Open rate:
If you are looking to build a great loyal following with you customer base where they will never forget who you are then you should connect with Jim and his team Today
Connect with Jim Palmer At http://www.nohasslenewsletters.com/
Our sponsors
Comments[0]
|
Fri, 13 October 2017
In the early years is where I learned the hard lessons like many of you have. I got tired of competing on price, everyplace I go was price, “how much is this, how much is that going to cost,” and they compare me to somebody else. So basically, without realizing it I was a commodity – like McDonald’s hamburger – and nobody likes being a commodity. I learned how to market to get people to call me. I positioned myself as the expert in the market place I no longer have to compete on price, I was no longer a commodity; I knew how to put things in place where price wasn't an issue. Granted, price is always an issue to some point, but would you rather talk to your customer where price is number one or price is number four or five in the list? Number four or five, because there are other things criteria, when it gets down to price and criteria is at four or five on the list, it’s about other things first and is the value they are getting, worth that price, so it’s no longer the price only, there's so many things. As I got in to the selling game I came to the realization. If you don't know how they buy, what's going through their mind how they think, then you will sell according to the way you buy, If you sell the way you buy how much money are you leaving on the table or worst how many sales are you loosing because you don’t know how your customer thinks. There are 4 types of buyers based on time and money.
These are the customers you really want to go after. Look for the next episode sign up for iTunes or Sticher and get delivered directly to your phone when it comes out.
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Comments[0]
|
Thu, 12 October 2017
Today we are learning how to farm that's a very peculiar word. Most people outside of the real estate industry never really think about farming when it comes to business. Farming is cultivating the ground properly for harvest, the harvest is the profits that sustain your business and your lifestyle. A hefty harvest is having to be profitable so let's talk about what is a farm. Most people know what a farm is in a literal sense, a farm is a geographic location where the farmer plants his crops and he will work the soil until the harvest is ready. And harvest, is where he will get his crop. As it relates to our businesses we get good paying customers and a fair profit to run our business. Your target, as we have talked about in the past you want people who have money to spend on your services. We are going to call your target market area the farm. The soil type is the areas in where your target market lives. You need to become the expert in your market place your farm area. In order to pick the best farmland that will produce the largest profits for the amount of fertilizing that you will do. Fertilizing is your marketing or your touches. That may not just be one marketing piece it may be a continuation of three or four or five it could be a drip campaign it could be numerous things in which you do to cultivate your farmland. Just like watering your crop. By picking the area with medium size homes, luxury homes apartment complexes Management Associations, hospitals, parking garages the list goes. The only wrong farm is a target market that has no money for your services. You will need a budget to plant seeds and fertilizer and to water the area to be able to pick out the weed.(people who will not be our customers.) You will always be planting take a porting of the profit you make and set aside money for seed money marketing. If you eat to seed you will not be able to plant. There are so many ways to keep and farm a community it is endless to the imagination.
Look for the next episode on Target Marketing sign up for iTunes or Stitcher and get delivered directly to your phone when it come out
Our sponsors
Comments[0]
|
Tue, 10 October 2017
Who can get you in front of your target? What other types of businesses that have the same types of customers you have that can get you in front of your target market. Sometimes it makes sense to go after other businesses who can introduce you to your ideal client. I'm going to use my buddy Justin as an example he has a contracting business where he does foundational work for all homes. His best clients are those who own older homes. If he marketed to those people individually in these old sections of town he basically wouldn't get much of a result in his marketing, he would be spending dollars with mostly empty results. But when these homeowners find out that they need services like his. It becomes very important to them that his services will solve their problem. Their need is triggered when these home owners go to sell their home. What Justin has done is he's created a team that helps his company be the go to company that can fix their foundation problem. His team consist of
What he does is create letters of introduction, letters on how to solve the pain of that home seller who wants to sell his home but can't because he now has a house that can't be mortgaged by a bank or insured UNTILL the foundation is repaired. Let's say the realtor has a homeowner that wants to sell but has a challenge because an inspector found some foundational cracks or some structural problems that that need to be repaired because now it's important. The insurance company, the realtor, and the home inspector these three types of people make up his outer circle of his target that will, lead him directly to his ideal customer which we're going to call the bull's eye. Who can you use or who can use you to help solve problems that will get you to your target market. This strategy is awesome there is not of dollars to be spent on marketing to attract new customers as there is in the conventional form of marketing. Look for the next episode on Target Marketing sign up for iTunes or Sticher and get delivered directly to your phone when it come out Our sponsors
http://traffic.libsyn.com/contractorssecretweapon/003-196.mp3 Check out this episode!
Comments[0]
|
Tue, 10 October 2017
Here we are on number two the series target market no shotguns allowed. How your target market creates you more profit. Your target market is going to help you work smarter and not harder. You want the customer to chase you, with the proper marketing. All is possible. So how does your target make you more profitable? The size of your business will depend on the area or areas you choose to service. You are going to pick out your target area where they live, your target client who they are. You decide to work those specific areas, you're not all over town like you once were. You're doing this strategically extracting business from those areas. Any calls that come in from areas that are not in your target set them up on an off day a makeup day. You are in control of the time place on you yourself, your crews, your travel time and your down time. All your time just gets tighter, spending less time to running around you are learning how ot be in control. Ultimately you will own those targeted areas, if you keep marketing to those areas directly until it doesn't pay for you to market to those areas, you will know when to stop. You are going to have to set up some tracking system for the areas you market to, a simple excel spread sheet will do, keep it simple. I said that you will stop marketing to that area when you feel it's necessary to do so. Not quite true you will always drip those people who became your customers so they don't forget who you are. You will do this on a regular basis. I call it maintenance marketing. This way you always have people in your marketing funnel. You can move away from the transactional thinking, to long term profitability thinking. You're going to hear me say this a lot stop chasing the dollar. You want to be purposeful about everything you are doing, remember we as the business owners need to be control of our businesses so don't let our customer run your business. We are more than service providers, being in business we are problem solvers first. This is what will set you apart from being a commodity to a specialized business.
Why target?
Our next episode Can Other Businesses Help You Hit the Bullseye of your Target? Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb http://traffic.libsyn.com/contractorssecretweapon/002-195.mp3 Check out this episode!]
Comments[0]
|
Tue, 10 October 2017
Discover What a Target Market is. Your Avatar I want to welcome you to the beginning of our series of many series The title of this series is target marketing no shotguns allowed We are going to go through what is the target market or maybe what is an avatar depending on your age? Target marketing no shotguns allowed We're going to identify your target market who's your avatar. If done correctly, figuring out who your target market is you're going to stop chasing the money. Your target market is going to look for you to do business with, instead of you chasing the business. Most business owners are transactional. They leave a fortune on the table Through this series we will go through how you're leaving a fortune on the table by being transactional. (not having or defining a target) Let's start and look at who your avatar is or what they look like let's go through a list. Let's go backwards, and say who is your best customer? Who is your best customer? Are they married are they divorced are they a business owner are they a professional, a doctor, a lawyer, high level manager or they just an average Joe. Does the wife work if she does maybe were does she work? What is their income level, where do they live what type of house do they live the price of the house? Your target should be in a position that they have discretionary income, they might be looking for a service provider they might be looking for quality and not necessarily price. They defiantly are not going to do it them self. Do they have a need for everything to look nice ? I want to go after the busy professional because they work hard they play hard they have discretionary income which means. They have extra money. They budget money to get the things done around the house so they can go enjoy life. They know that by hiring someone to do the work it actually costs them less that's a mindset Yes, it is a mindset for them. It should be a mindset for you also because this type of target market are looking for professional service providers. Create the target so that when you think about them it rolls off your tongue. Write it down so everyone on your team knows the type of customer you are looking for. This is what your target can look like Bob and Mary are married they're about forty-five to sixty-five they have kids in college or kids in high school. Bob is an executive with a large corporation or owns his own business. Mary is a stay at home mom she takes care of the kids and she loves her home because she loves entertaining, she believes that a well-kept and maintained home will bring the best resale value when and if they choose to sell their home in the future. Mary takes care of the home Bob takes care of the money. Bob works hard and loves to spend time with Mary. Bob enjoys playing golf on the weekend and is not going to do any work around the house. Because he works too hard bringing the money. His weekends are important to him. He can afford to have someone else do the work that needs to be done around the house to help maintain its value for future resale purposes Bob budgets his money for your types of services. Bob and Mary are always looking towards the future they're not looking for just today they live in a nice neighborhood homes ranging from five hundred to nine hundred thousand dollars this is what your avatar should look like or sound like should just flow off and you know who they are there in your mind it's targeted it's well defined. The most important part of defining your target is now you can pick and choose who your customer should be instead of going after every one to td business with. Look for the next episode on Target Marketing sign up for iTunes or sticher and get delivered directly to your phone when it come out Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Check out this episode!
Comments[0]
|
Tue, 10 October 2017
Pia Silva is an entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build Badass Brands without the BS for 1-3 person service businesses in 1-3 day intensives. It's never been easier to capitalize on the knowledge and expertise you already have. With a few simple steps, some formulas for finding your badassery, and some stories from the trenches (believe us we've been there) you can start earning big bucks just for sharing what you know with others like the badass that you are. Badass Your Brand is for you if you:
The key is understanding how your brand and your business work in together to attract high paying clients. With a few simple formulas, some easy to follow guidelines, and a bunch of mind-blowing questions, Badass Your Brand will take you from generically selling your services like everyone else, to quickly standing out from the crowd so you can stop hunting for clients. Go connect with Pia Silva at Worstofall Design Claim your spot to this free training now WANT to start attracting high-paying clients? Take our upcoming training: pia@worstofalldesign.com 917-882-6437 https://www.facebook.com/pialovesyourbiz/ https://www.linkedin.com/in/pia-silva-86b2723 https://twitter.com/PiaLovesYourBiz Our sponsors
Check out this episode! http://traffic.libsyn.com/contractorssecretweapon/bad20ass20your20brand20pia20silver.mp3
Comments[0]
|
Thu, 28 September 2017
Smart Wealth Building with Todd Tresidder episode 193
Todd Tresidder is known as the financial mentor looking at smart investment strategy wealth building advanced retirement planning and entrepreneurs and with a distinctive human twist and if you heard him before you know he's distinctively human.
Todd's call to action is invest more build wealth retire early and live free and I like to live free part
Todd talks how to catch up on your retirement savings when you're behind and there are so many thoughts behind that.
First of all, when you design a wealth plan you know the whole premise here the starting point is you have to have a plan to achieve wealth because if you don't have a plan then you're going to produce random results.
The saying is if you don't have a plan and somebody else has a plan for you.
Right where you become part of somebody else's plan and so you know if you're a contractor or you're building the business on your own.
You're a guy that's moving your life or you need to create your plan that's going to Chief financial independence because it's not enough just to make the money see there's there's a couple components to the equation in traditional financial planning but we're also going to go into nontraditional strategies here, but in a traditional model you know you make the money in your work and then you have to translate it from earning income over to the asset side and there's a fission in efficient ways to achieve that goal and so one of the things about having your own business which is one of the asset classes you can work with you.
You must match the asset classes to the skills resources abilities and goals you bring to the equation.
So yes one of things is different from the way I teach wealth planning from how most people are how traditional financial planning teaches it in traditional financial planning right you go sit down your financial planner and what does a guy do he asked you some risk profile stuff and looks at your goals and looks at your spending level and then they, they punch this stuff in no computer and then they print out this beautiful brochure thing glossy with you know pretty pride charts and all this stuff.
And so what people do this initially bring it home stick it on a shelf and let it collect dust they never doing with it and there's a couple problems with that one is that it's not actionable there's nothing for you to do because the premise of the entire plan is that you supposed to make as much money as you can spend as little as you can and shovel that savings over to your financial planner so he can stick it in a magical asset allocation form a so you're rich some day in the future right does that sound familiar
Again it's just easy to call out because that's how it's done every day in the business and so the way I teach it's totally different OK what you want to do is you come to the equation with skills abilities resources goals.
OK you've got to take those and then there's three asset classes you can use to build your wealth in this is different from how traditional financial planning teaches it traditional is it's all about 1.Paper assets as they can sell you like stocks bonds mutual funds insurance
Because that's how they make their money they're selling you investment products of course that's what's going to go into the financial plan and so the way I teach it is there's actually three asset classes the ones that are the traditional financial planning offers are what I call paper assets right against stocks bonds mutual funds insurance that kind of stuff and so that's what in one category called paper assets the
2 . The 2nd asset is something each contractor's already building which is your business business entrepreneurship and the
3.Third asset is a real estate and income producing real estate and so one of the favorite strategies I have with entrepreneurs right on the whole which doesn't exist in most financial plans is owning the real estate that your business is housed in.
Yeah so you know pretty much any accountant worth his salt would tell you that if you plan on being in business for fifteen to twenty years in most people do if you have that kind of time frame in your business it almost always makes sense to own the property
Even if it doesn't make sense on a straight cash flow basis in the long term it almost always pans out on the property now why that's key in a financial plan for a contractor is that that can become a source of retirement income when you sell right because then you can lease the property if you can what you can do is you can have the business become the lesser you beat you're the owner the business then leases it from you and that way that's a way of translating money out of the business and into the air and into your personal equity side and then what happens is fairly low risk because as long as you stay in business you stay profitable the business pretty much guarantees that you'll be positive cash flow on the property by right.
It's an extremely low risk way for you to begin to build wealth and the other thing that's great about owning real estate that your business is housed in is it will usually almost always provide inflation adjusting income that you can never outlive and there simply aren't that many assets you can say that about.
And then another aspect that makes sense she strategy for contractors one it's not rocket science right you have to become some big investment genius to do it most contractors own their home you know at least they intuitively understand how to buy a home or buy a piece of real estate and so an intuition will take you a long way on real estate and so I'm not some big Let me be clear in some
I'm not some big real estate advocate right I'm talking about this mainly because it's a sort of a no brainer strategy for most contractors in their wealth plan and it's not commonly taught by financial advisors because again they can't sell it to you just as I can't sell to you but I'm an educator I'm not I don't sell investment products.
Todd Tresidder’ s call to action invest smart, build wealth, retire early, live free. If you want to check out Todd Tressider s website to get an example of what he is talking about Go to www.financialmentor.com (website) and see how it is set up to give potential customers what they are looking for in his services. Our sponsors
Direct download: Smart20Wealth20Building20with20Todd20Tressider2020193.mp3
Category:pod cast -- posted at: 6:30am EDT
Comments[0]
|
Thu, 21 September 2017
Know Who You Are Selling to with Heather Havenwood. Episode 192 Today we have Heather Havenwood CEO of Havenwood World Wide LLC. Also known as Chief sexy boss she is a serial entrepreneur. Today’s highlight we really got into talking about one of her clients a contractor. Really getting into knowing who you are selling to and being that person, they can relate to you can close more sales. Most of us guys we have tunnel vision we see things a certain way and that’s great if only our customers saw things the same way. Heather sees Contractors as artistic. Her contractor kitchen contractor. He sold and installed kitchens and wanted Heather to fix his website. Not realizing that he needed to be fixed first. Or some adjustments had to be made whit him first. Yes, his website did need to be changed but that wasn’t a priority to get him where he wanted to go. They were getting referrals so obviously doing good work so Heather said let's talk about your markets.
Who are you selling to. He said he sold kitchens like most of us guys tunnel vision we sell. But who ultimately buys. Whose kitchen is it. It’s the woman’s kitchen. Even if the guy and you get along if she doesn’t like you there is no sale.
If you are selling garage modifications. Guess what the women could care less. The guy is your customer.
Heather even goes into how do you talk to the women client. And why you talk to her and ask questions a way.
This has been a great talk for contractor to really take a hold of and really put into practice.
Heather really let it all on who to really look at who is our customer first and then build a sales platform around that customer especially women.
Let’s face it women really spend the money so we should do everything in our power to learn how to relate to them.
For those of us who are married listen and learn.
Contact Heather at http://heatherhavenwood.com/
https://www.facebook.com/heatherann
https://www.linkedin.com/in/heatherannd
Our sponsors
Direct download: Know20Who20You20Are20Selling20To20with20Heather20Havenwood.20Episode20192.mp3
Category:pod cast -- posted at: 6:30am EDT
Comments[0]
|