Wed, 28 February 2018
Today we will be talking with Steve Smith about proven leadership skills to grow by. He's the president of the Growth Source Coaching, in Orange County, California. He provides performance coaching services to business owners, and a variety of professional industrial and trade industry. He’s focused on helping people replace limited thinking, unproductive habits, and poor decisions. Making with confidence, building strategies for reaching truly extraordinary outcomes is what he is widely known for. Steve speaks to businesses, professional organizations, co-host business podcast and writes to numerous publications. Today we are going to be talking about Steve’s new book, Leadership Axioms. Leadership is something we all look at and we look at it differently. If we want to become a leader, we need to become a leader that we are willing to follow. Leadership is all about dealing with people. It involves management systems and how the business operates on a whole. It is directed towards how do you worked with and get the most out of the people that you hire, the people that are working for you and your company. So, many times initially the reaction of some people are how they want their employees to work as to how they want it to be, which is the typical approach of not looking who they want to be in order for their employees to follow them. The working environment in the present times has radically changed that it doesn’t almost work anymore. The norm used to be “Do as I say and not as I do”. But now if we are to look at things in a different perspective, the people you oversee are what matters. If they operate on a top-notch level it reflects on you. The leadership and growth principles are there but this time, being a leader is about what we are doing together. When people trust you, care about you, when they are willing to extend great amount of time and effort in helping you achieve your goal it’s when you are assured that you hit the mark because people feel that they the leader they are following are also interested about them, this person thinks about the well-being of their employees and hone them in the best way possible. But, when you are working with someone who is all about them, all about what they want then the natural reaction would be is that the people will be looking for a different company to work for. When you are hiring someone, in the first 30 days, as a boss you have to set proper expectation and then ask them what exactly is important for them and you will be surprised as to what they will tell you and this, in result, will help you give the right assistance for them in the long run. The title of this book is interesting. Axiom means are well aged, universally accepted truths needing no proof. The book contains 14 principles but we’ll be talking some of it.
You may visit this website to know more details about Steve Smith: ***There’s a link in the website for free consultation and the book if in case you want to download it.
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Tue, 27 February 2018
For our podcast, our unique guest with us Dave Fuller, Dave is going to show you how o earn more and worry less . He has an MBA. He’s a Certified Professional Business Coach and the author of book. Profit Yourself Healthy. He has over 30 years of business experience owning and running his own business that included 30 staff and doing millions of dollars each year. Dave knows what it's like to struggle in business and knows how to make Healthy Profits. Dave's mission is to help business owners who are having difficulties get to a point where they regain their confidence and profitability. He loves helping people EARN MORE MONEY and WORRY LESS. What Is the relationship between profits in our help as business owners? Something happens to our body when one had experienced a traumatic event at one point of their life. It releases chemicals and all the adrenalines in it. The fatigue follows and then we all become tired. As a business owner, a lot of things can go wrong, you might not be able to pay your bills on time, your staff will get worried about whether they’ll be paid or not, my bank calls me on a weekly basis, this kind of stress takes place when they experience this kind of trauma. This affect us in a number of ways. Our energy levels go up and down throughout the days. It affects our moods, affects our relationships as a result. When our businesses are not working for us it gives the business owner a huge chronic stress.
What we need to do is to focus on the key areas to turn your business up. Truth of the matter is according to the National Federation of the Independent Business, 60% of the businesses are not profitable and 40% of the businesses are doing great. They’re making good money for their owners. Thirty percent are marginally profitable, and 29% are never going to be profitable since day one. The marginally profitable ones are the ones where the owners are making a little bit of money but the truth is they are going to earn much more money if they’re working for somebody else with a lot less stress. If we can make our business profitable then we can lower the stress. Put a system in place in our businesses to keep our staff accountable, to keep things working the way we want it to. Have trainings for our staff to keep the clarity as to where the business is going, and setting proper expectation will cut down a lot of stress. To reduce the stress level, here are 7 key areas that they can focus on:
With all these, when we have our business with a great cash flow, it will make a big difference. You will have your business turn up positively and will become profitable.
You may check out this contact information to get to know more details about Dave Fuller: http://www.profityourselfhealthy.com http://www.profityourselfhealthy.com/free
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Mon, 26 February 2018
For our podcast, our fun guest is going to help you make more money and show you how money is made in the back office . We have Randal De Hart, with Fast and Easy Accounting. He’s the co-founder of the Business Consulting and Accounting Agency, and a specialized in providing back office services for construction company. They provide book keeping services, invoicing, payment applications, preparation payroll processing, prevailing wage, monthly realtor, tax reports for construction companies. They’re located in Washington State but they handle companies all over the states. One of their mottos is: “WE REMOVE YOUR CONTRUCTOR PAPERWORK FRUSTRATIONS.” Way back ‘92,’93 its very obvious that there’s a huge difference between construction accounting and regular accounting. All accounting uses the same equation which is the 3 O’S.
Any constructor would understand this. Regular Accounting: roughly 80% of all accounting for business the world and is concerned with the basic financial reports which are used for preparing annual tax returns and some rudimentary management decisions:
Construction Accounting Is Roughly 15% Of All Accounting and Accounting with manufacturing making up roughly 5%. So, it is given very little attention in schools, colleges and universities.
Every business owner needs 3 basic report:
Accounting is history. Forecasting in economics is all future. In construction accounting you pull up all the report in our Quickbooks files; this explains that 80% of your profit comes from the 20% of your customer. If you pull up Job Profitability Report, the top 20% typically don’t complain a lot. Then going to a little bit of demographic and start taking a list which we call the persona of who is that person. Once the constructor already has that picture, he now has to go to the marketing, and markets through that persona. Going through this strategy, he was able to level up his income. The good personality you have and the setup you will have makes a good set up.
You may check out this contact information to get to know more details about Randal De Hart: PHONE: 206-361-3950 EMAIL: info@fasteasyaccounting.com www.fasteasyaccounting.com/caa - visit this website for the academy www.fasteasyaccounting.com/podcastbonus visit this website for free bonus and KPI review
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Wed, 21 February 2018
There needs to be a change in my business . I’ve been told a lot through some people I worked with. Things got to change. Business has to be better. I’ve got to have more money, I’ve got to have more customers, I’ve got to have more business.
Doing what you’ve always done only get you what you’ve always got. By saying, I need change, things need to change, is like asking what can I do to change? Here are some of the things that we will be talking today. Hopefully we’ll get pass this whole thing and we will move forward to do better, to do more and again we have to change in order for these to happen.
Wanting to get better and different results in your business while continuing what you have been doing is a topic that has always been in the mind of business owners. The steps that each owner is following needs to change in order for them to also change so that results will become better if not the best for their business.
It doesn’t take forever to change, it takes an instant second to change, it’s like a snap of a finger because you have come to a realization that it must be. The need to have a change in our business needs to be addressed. The only way that we can reach a whole new level to success and to your self-esteem without changing your behavior is to keep in mind that you need to have good results by the end of the day and what are the things you need to keep on innovating.
This is the greatest challenge that most people go through. As soon as you change your thinking, you’ll not only change your income but you’ll also change your life. What kind of thinking do we need to have? The kind that says, things will improve as soon as you get your name out there. As soon as you establish a reputation. Don’t spend your money in places to something that won’t help you increase your reputation. Getting clients and customers to call is the bottom line. Attracting the right types of clients, the right way, whether it would be email marketing, Facebook advertising, pay-per-click, post card advertising. They all work, you just have to pick a couple and then as time goes by you can just add more.
As your business grows, you will add more multiple streams of marketing. It boils down to how you see the world, determines how the worlds sees you. In other words, if you think the world is full of people is interested on what you have to sell and your job is to find those people to direct response marketing you WILL find them. If on the other hand, you feel that it’s your professionalism or it’s your good name are enough to make people beg for your products or services, you’re not going to make sales. It’s time to make a complete new view.
We always say that we get what we want. You need to adapt a whole new attitude to make the system work for you. Open yourself to new reality, and when you do you can experience all kinds of successes. But where does all this start? It all starts with us and it’s called “MENTAL GARBAGE” or REMOVING THE TRASH. It’s a battle that most of us go through a lot and the thoughts are like ‘IF YOU WORK HARD, YOU WILL SUCCEED’, this is complete garbage. Working hard does not ensure success. Willing to change and do the things that I need to do to learn the strategies, the principles that I have to do to work smarter. It’s not working harder but to work smarter. One of the biggest challenges is knowing what kind of marketing works best for each of us. Continue the process of learning. Because every day is a learning process. Get creative. We need to always ask ourselves “What am I doing now that needs to get better results?” This will create ways to get the head trash out of your way. This will move you to new heights. It’s about getting the head start. It’s about getting past the ‘’I’ve always done it this way”, “The expecting to get results from doing the same thing every time”. It’s getting to that conscious decision to change not only your business, because your business won’t change unless you change inside out. Become more of who you want to be in terms of your business.
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Tue, 20 February 2018
New Word of mouth advertising Google Reviews. Today we have an awesome talk for you. We have a returning guest, Joe Burnich and his business partner Amanda Reid. Today we will be talking about Google Reviews, everything that we can possibly think about that is related to google reviews. Google reviews are very essential to businesses. Everyone looks at reviews but not everyone gives reviews. Even if people loves your work its hard to get people to take action. It’s still is a big roadblock that most small businesses experiences when it comes to get reviews. Beyond that, it’s not just being hard, there’s that fear from business owners as to what others will say about them when they are left with bad reviews even though they thought they did a good job. While we have that fear, understanding what we can do next time is very important as well. Providing good services, even though we don’t know what will be the outcome from the clients will be, it’s still part of the transparency between the interaction you had with your clients. The more you interact with your google page, the better that is for your rankings. It shows that you care to your customers, to your potential clients, whether it’s bad or good review. Responding to the bad reviews can also turn that review around to a good review. If you show that you reached out to customers who gave bad reviews somehow, they can change the reviews to a good one. Here are some of the ways that you can get good reviews:
Google reviews are the new word of mouth advertising now. You get a lot of referrals from other people or establishments since people will check your good reviews. Joe has a smart phone app called “The Easy 5 Star App”. It’s an app to get easy 5 star from your customers. It alleviates the bad reviews to come in automatically. It automates the feedback from the customer.
It’s easy for every business owners now to get 5 stars from their clients. Joe’s company wanted to do something different. They wanted it to be simple, affordable, and have you up and running in no time. And again, it’s inexpensive, they only offer the app for as much as $300 because they need to create the app specifics to the business but they will only charge the business $29 a month for each business listing they have in google. For the listeners of this podcast, $147 to have it set up and $29 each month. Special For our Listeners Get 50% off set up fee only through this link Half-Off Easy 5 Star App: https://easy5star.com/secret-weapon
You may visit this website to get to know more details about Joe Burnich and his smart phone app:
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Mon, 19 February 2018
As I was doing a research for a webinar I am doing, I came across this and Its sort of like old school but not really. It’s not used much, not likely to think about it. You don’t see a whole lot of it. But believe it or not, this kind of advertising will give you up to 500% better response rate than an image advertising. That means it’s your postcards, could be magazine ad with all your stuff on it. Will this work on social media, I could imagine it would.
We’ll be talking about Advertorial Advertising. It gets up to 500% greater response than image advertising, color brochures, or flyers and other forms of products. It’s proven an advertising fact. Do you want to know why? It doesn’t look like advertising. It looks like news. Advertorial ads are successful because they combine the trusted look in the feel of an editorial or a news article with content that promotes an advertising your business. This marketing strategy will make your phone ring. This will make your prospects to know you. This isn’t the fastest way to attract your clients but it will make your response rate go up. Which is the main goal.
To protect ourselves, what we’ve really learned to do is quickly identify things that look, sound, or smell like advertising. Unless the ad or the commercial gets our attention or interest right away we turn the page or hit the remote control. Most advertising does have an identifiable look and a feel to it. There’s a headline, or maybe not, a pretty picture or whatever the case may be. Like a radar detector, our brain can instantly scan and senses advertisement pictures. The messages larger from the shapes and size whether there’s going to be a special discount something like that and precisely why the best marketing approach to do everything you possibly can.
The secret to making your advertising look like a newspaper story, is to trust and accept the look and feel as we read newspaper prints. Advertorial newspaper advertising has been proven for decades and gets 500% more responses than image advertising. The technique has started over a hundred years ago and it’s one of those lost things. If it’s a new story, people will more likely to read it.
WARNING! DO NOT HIRE CONTRACTOR UNTIL YOU READ THIS FREE REPORT. Planning and building a new home is probably one of the most important decision in your life. If you make anyone of the 10 biggest mistakes home builders usually make, you could cost yourself thousand or even ten of thousands of dollars in needless expenses. So, don’t take a single step without getting a copy of this free report that reveals the hidden secrets most constructors never tell you. Call +1-800 *** 24/7 days a week for a free reported message what no one else want you to know. This is a sample ad and as you will notice, this ad doesn’t have any graphics, pictures, slogans, logos no images or whatsoever of your business. It has a headline, copy and a non-threatening response.
Advertorial Ads are hidden secret that many people don’t really know about and is not aware of it. Advertorials have been known to post better results and is far likelier to engage the reader. Check the advertorial ads below and play with it. Customer tailor the ad or however you may want it to be.
ADVERTORIAL: WARNING DO NOT HIRE CONTRACTOR UNTIL YOU READ THIS FREE REPORT
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Wed, 14 February 2018
Today we have an awesome talk for you. We will be talking with about Jim Mosquera.About how to Avoid Becoming Another Financial Statistics. He’s a published author of fiction and non-fiction and a business professional. He wants people to understand the world of problems and think for themselves. Currently, he’s the principal of Sentinel Consulting, a small business consulting, financing and debt mediation firm. He also operates the economic and financial website called The Sentinel. He contributes financial and economic articles to various publications. According to Dun & Bradstreet in the next 60 minutes, 12 businesses will file for bankruptcy and another 317 will have suits, liens or judgments filed against them. Jim’s company is here to improve the financial viability of your business. Sometimes personal credit problems bleed over into business. And Jim’s goal is to avoid from becoming another statistic! He is also bilingual practice. Jim was involved in his kind of industry, he always had his hand in money and doing things researching about money and banking. He took a license for himself that someone that can manage commodity futures money. Around 2008-2009 he began to write for an online journal called Examiner.com and for a while it was the fastest growing online newspaper at the time. He had a column in their that talks about financial economic topics, and small business was certainly what he wrote about. Around 2010 he first published his non-fiction book under the Excaping Oz series. It was all about the economy and the financial market. He started his SENTINAL CONSULTING company about 4 years ago. It’s a practice orientated to helping small to mid-sized businesses. Small to mid-sized business if you pay attention to it, it’s the engine of what makes the economy grow. He has 3 pillars that he talks about in making the small to mid-sized businesses to grow:
You may visit these website for more details of Jim Mosquera: Email: jim@thesentinel.biz
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Tue, 13 February 2018
What are the unanswered questions every employee needs answered today’s podcast we will be talking with Jeffrey Davidson about that topic. Jefferey Davidson likes to talk about is leading a great team. He loves seeing a team work together and a good leader leading a team. Seeing things done right is a good feeling for him. Taking your professional teams from a “meh” level to a maze ball.
He is engaging, thought provoking and sometimes get you excited, you think you forgot to pee. Jeffrey has been exploring the boundaries of world class team for over 20 years, and is a recognized expert in strengthening leaders and building teams. He has worked with hundreds of teams and thousands of employees, and consulted with multiple fortune one hundred corporation. He’s a dynamic presenter, he speaks in conferences across the US and in Canada, and his audiences loves his interactive and high energy talk because it includes humor, real life stories, success with many brushes of failures which is the best way to learn. Jeff likes to talk about is leading a great team. He loves seeing a team work together and a good leader leading a team. Seeing things done right is a good feeling for him. Taking your professional teams from a “meh” level to a maze ball. The “meh” is a bad version of bla people are showing up but they’re not showing up, they’re here but not present, they’re looking for the paycheck, but they’re not going the extra mile. How a leader does or share things, act or organize things leads people to act that way. People are disengaged and the employees feels that they don’t have any power to change it. Employees have a lot of questions in their head but they don’t have the chance to ask it, so as a leader it’s their job to answer it proactively. Knowing that your staff feels that way, they feel that they have a meaning in going to work makes a big difference.
How does a busy man turn his team to a stand out ground? There are 2 things that we got to do:
This is amazing because everyone becomes part of the team and everyone learns how to do good work. Knows how to ask themselves on what they need to refocus, so they can succeed on their goals. It’s becoming better and better every day. Interactions should show positively as well. The willingness to grow is what will make a successful team. A good leader sets expectation and this is what excellence looks like but still acknowledge your hard work. Because this is still part of good team work and this is what being a leader that you would like to follow. Don’t wait for an annual review to get better. Have that small conversation to get that positive change.
You may visit this website for more details about Jeffrey Davidson: You may book him for next event: 972.965.1830
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Mon, 12 February 2018
The Customer Experience, The Power of Moments what does that mean? Today we have an awesome talk for you. We will be talking about this book by the Heath brother, Chip and Dan Heath; The Power of Moments, it’s all about the Customer Experience. The only thing that your competition can’t steal from you is the customer experience. The takeaways from the book that I think is amazing is how we implement customer experience, that WOW factor to our business. Creating interactive moments with your customers even with your employees. People can put up with the whole harmony in an average. What you want is to have a stellar experience. A set of interaction that continuously outdo the expectations of each customer that comes in to your business. The experience is what pushes your customers on the edge. The customer experience, the customer service, is all that you have. There must be something that makes the customer happy, makes them come back. And with this being said we should have an exemplary communication with them. Pretty much everyone sells the same thing but we need to show everyone involved that we want to keep the customers happy, we want to make the customers come back. The communication starts with:
Translating the experience, you get from others to your business so that it won’t look like a business towards your clients. This will make your customers check your reviews, your feedback and it will be your defining moment because this is how you get them check you out and have that WOW factor when they transact with you. Appreciate your customers then go that extra mile to serve them because you will deepen your relationship and they will feel how much they are valued in your company, in your care. It’s all about how you take care of your customers and that is one extra magnificent customer service.
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Wed, 7 February 2018
The Business of Expertise we all should strive to become experts in our businesses Today we have a special guest, David Baker. He’s an author, adviser and a speaker. We will be talking about his book: The Business of Expertise. This book teaches entrepreneurs to elevate the impact of advisors. It has 3 cores of Principles. It really is profound in a sense that we have to become experts. The world has really changed in terms of technology and using that to gain knowledge in order to develop a sense of responsibility towards our work. Niching down or becoming the expert is what we aim to be. When we get started in a business, we become in a sense, everything to everybody. Usually we are desperate for work, we accept what comes into our way, which is a little bit more out of desperation. That is something that might be a good strategy to start with but it’s not sustainable in the long run or overtime. You have to be in a place/situation where we could change the strategy or switch very quickly. Only accept the kind of work that we will be happy doing long term rather than just sucking all this other opportunity in to the vacuum, and then once we are loaded up with the right opportunity and experiences, then that’s where we go full time otherwise we develop other bad habits and it’s not going to be a good life for you. People get caught up in the real world and at times they feel like they’re good and strong enough to do their own business. When we compromise our business standards, it’s because we feel some sort of financial pressure. It makes sense to run the business well so that poor financial performance doesn’t prompt us to make some bad decisions. Once we compromise, we basically waste an opportunity. We are inside our own jar and we can’t see ourselves objectively. Another thing that stops us is courage. For us to be able to become a better expert in each of our own market place, we need to know how to position ourselves. It helps us to develop our deep expertise even further. Part of this is knowing how much opportunity is there in the marketplace and asking yourself these set of questions will let you know if you are headed to the right path.
This helps us differentiate the service that we are able to give. If we know how to position ourselves in the market place we have targeted, then we are able to review the entire business that we are about to provide to our clients. Your clients are needed in your market place because that is how you get your evaluation, your reviews, your feedback. These are very important to become an expert in your chosen field. We dig deeper by studying the most effective ways for us to exhibit our expertise.
The tenacity to grow, learn and love the workload that we have in this industry is what makes us establish ourselves and our company. Throughout the entrepreneurial journey, each business owners, each entrepreneur, they set a foundation for themselves to tackle any obstacles and these emphasizes their courageous decisions to make sure they position themselves to the key to success. The transition that each business owners takes from the very beginning until the present displays their ability and proficiency of knowing their weakness and turning that to their own advantage.
You may visit this website to know more about David Baker:
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Tue, 6 February 2018
It's All About My Customer, Not About Me Something has been going on in the business that I’ve been working with. Just want to run it by you, get your thought on it, maybe give you some insight on some customer experiences so I think I’m going to call this, It’s Not About Me, It's All About My Customer. You know a lot of times we get into the thought process of, is it going to be good to me? Is it going to be good for you as a business owner? A lot of times we make protocols, or we put into our system that we are going to do this, we are not going to do this, and we are going to stick to it and then we get some responses from the customer that are not really happy with what we’ve chosen. This is the key. If people call you and you don’t do something about it then be considerate and kind and give them referrals if you can. If customers don’t feel like you care about them, they won’t stay loyal. As a business owner, we need to interact with our customers, old or new, consistently. Showing a heartfelt emotion to each of them will help you nurture and develop a deep relationship with your customers. Listening to your customers doesn’t mean you just listen to what they say but you have to know what emotion lies behind it. You are giving them your full attention and that’s what makes your customer feels like you really take care of them. Because then, they know you are focused to what they are saying. Your customers are there to ask help from you so we need to make sure we can properly deliver and extend any offers that we can to assist them. If you were able to acknowledge their concerns right away, you are able to communicate with them efficiently. There’s a ton of ways of offering assistance to your customers because sometimes you don’t get to talk to them personally so if your customers are not their then go ahead and give them a call as soon as possible when you are able to figure out the solution to their problems. You show respect to what you are doing and you go the extra mile to let them know everything is going to be ok. Doing all these makes it personal, so the customer really feels that they are a valuable part of your company. And by having a devoted customer helps you level up your income. Why? Because having a trustworthy customer, they go ahead and spread positive feedback to you other potential customers. And who wouldn’t like that, right? So, go ahead, just have fun with your clients but don’t forget to engage with them. Follow up on what needs to be followed up to make sure everything went as expected.
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Mon, 5 February 2018
Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction. For today’s podcast are guest is Bob Fraser. He is the author of “How to Start and Operate a Successful Pressure Washing Business.” He has another book called “God Met me at the Mailbox”. Bob is also a Life and business coach. He loves marketing ideas and how he can help other business owners to get more clients or customers. He loves talking to people about motivation and encouraging them to be able to achieve their goals or their dreams no matter how old they are. You can find these quote from Bob’s website: I help people who want a second chance in life to “pursue their passion.” One thing as far as growing your business, have a time management. Let people know what their job description is when you are in your company. Set expectation to your people or to your prospects, or to your customers so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service. Bob was asked what are the things he would like to focus on when people talks to him. And these are some tips that he discussed to assist his clients or prospects in his line of business. HAVE A WEBSITE like most people do. This is because people will know more about you. 4 key elements in the website:
In short, with proper planning Bob teaches multiple touches to your clients so that you don’t get to lose them. Creating your system, finding out how it works, and not to become overwhelm with all of the things each business owners are going through. You should know by the end of the day how many customers do I need to serve each day, each week, each month for me to reach my financial goal? We all know what are average is. We just need to make sure we don’t lose focus on what is that we need to do. One thing as far as growing your business, have a time management. Let people know what their job description is. Set expectation so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service towards your clients. It doesn’t matter how long we are in the business, at one point we all have to go back to the basics and knowing what our passion is. You may visit these websites to know more details about Gary Geiman: Email: bobmfraiser@gmail.com Call: 941-916-8303 There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download. 4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet. Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Fri, 2 February 2018
Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this contracting f industry. Nobody can steal your wow factor. The relationship you will have with your clients can be deepened and people can stand out. For today’s podcast we are going to be talking about business, experience and growth together with Sherri Fitts. Sherri is great in building personal and business brands, creating smart marketing and social media programs to attract more business and increase revenue. She also hopes her clients understand investor participant behavior and offers productivity tips to help keep everything in balance. Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this industry. The relationship you will have with your clients can be deepened and people can stand out. It really doesn’t matter whether you’re in the contracting business or the finance industry or dentist or doctor material because the basics really are all right. Nobody can steal your wow factor. Sherri make things better communications amongst her staff and with her customers. She does this because communicating better create more revenue. What she does is she motivates her people which is her zone of genius. She even goes back to her old customers to say hello. She does this occasionally. For today’s podcast we are going to be talking about business, experience and growth together with Sherri Fitts. Sherri is great in building personal and business brands, creating smart marketing and social media programs to attract more business and increase revenue. She also hopes her clients understand investor participant behavior and offers productivity tips to help keep everything in balance.
Sheri doesn’t have a system to follow. What she does is just do what she thinks is going to be good for her and the people around her which she gets great reviews. She does send out monthly newsletter, and she blogs at the same time. People love that, which is why she stays in touch with her old customers. At the same time, she also sends a little stuff like socks and cool postcards because this is how she show her love to her customers. And this makes her unforgettable. Sheri had done going to other places and checking out new things to acquire new customers to level up her means of getting to know other people. Even if Sheri is a Chief Marketing Officer in a big company she still makes sure that she hands unique cards to her staff, give some little gifts, and Sherri happens to be a hugger. This is her talent. This is her gift. Hence, by doing all these, by giving people a little love, she helps them stand out not stand in. It’s about creating meaningful connections to her old and new customers. For Sherri, it’s about personalization of engagement. A unique way of knowing her clients. In the process developing an expressive connection and communication, she brands herself and her company and even the people that works for her. This way she really won’t be forgotten by her prospects, clients. For Sheri, it’s not about spending a fortune, it’s about dominating the market and competing in a marvelous way because she knows that there’s a big competition out their but in making sure that what she has built won’t be taken for granted she does this to her patrons. We can all learn from experience to make sure that we have what it takes to become an awesome business owner. Again, whether you are in the contracting business, or in the financial industry, dentist or doctor material you just got to have that personality that will make you stand out. We all have that, we just need to bring it all out. An amazing engagement with your customers can do a whole lot to develop a great lasting relationship. Sherri has been exceptional and it was nice to know we have one like her in this industry. You can get to know more details about Sherri Fitts by visiting her website: Email: ifno@shoefitts.com Call Sheri Directly Office Hours
There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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Thu, 1 February 2018
Forward Motion What Is It and What Happens When You Stop It we are going to be talking about about another law, one just like The Law of Gravity that is just as real, just as powerful. This other law of forward motion can get your attention just like gravity and in some cases, causes pain also. No one ever doesn’t think gravity isn’t real because we all have been affected by it in one way or another. We have dropped something or tripped over something and the result is always the same… we fall, get hurt or something breaks because of it, The Law of Gravity. So, The Law of Forward Motion has some of the same characteristics. It’s one of those things you probably don’t pay much attention to, but it’s real none the less. Forward Motion in the English language means:
Just to give you out the 3 kinds of law of motions so you guys would have an idea what we are discussing and how we can relate this to the business world: The First Law of Motion states, "A body at rest will remain at rest, and a body in motion will remain in motion unless it is acted upon by an external force." This simply means that things cannot start, stop, or change direction all by themselves. It takes some force acting on them from the outside to cause such a change. The Second Law of Motion describes what happens to a massive body when it is acted upon by an external force. It states, "The force acting on an object is equal to the mass of that object times its acceleration." The Third Law of Motion states, "For every action, there is an equal and opposite reaction." So, if we are to relate the meaning of “forward motion” to our business or in general, as you can see it has a positive meaning towards business or to us. This is what actually happens in The Law of Forward Motion. You are moving in forward motion with your business and doing many things to promote your business hoping that you are doing the right campaigns and you are tracking your marketing and all of a sudden business comes out of the woodwork from places you never would think of. It is because you are moving forward that you are sort of creating a vacuum and pulling business along with you. It’s because of what you are doing to promote your business in one area that you are getting business in another area. That’s the best way I can explain it. I don’t know if The Law of Forward Motion will ever pass you, but I do know that when you stop so does the vacuum and the forward motion. This is where the pain starts. So never ever, ever stop the forward motion in your business and you will not self-inflict any pain on yourself. It’s true and it’s real and can have a really positive effect or negative affect on your business and your life. Let’s look at an old handle water pump for instance. You may have never seen one in real life, but surely you have seen one in an old western. You know the kind that you pump and pump to prime and then after a while you have a steady stream of water coming out. This is what it’s like to keep the forward motion going in your business. Again never, never stop the forward motion in your contracting business. When you do it does cause pain because it will be like starting all over again. So never, never stop the forward motion. There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download. 4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet. Our sponsors
Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money
How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your underware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/
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