Thu, 29 December 2016
Gratitude Ending one year and starting the next on an upswing 154 I thought it would be great way to end the year and start off the new year. I want to take this episode and dedicate it to helping all of us be more grate full for what we have ,what we accomplished this past year and I know many of you are like myself and are high achievers and coming to the close of the year and looking back many of tend to look and see what goals we have not achieved and look at that. I want to go in another direction, hard for me to do because Im one of the ones that looks and says I have not done enough. So, let’s start off with gratitude in mind today Im grateful for all of you who listen each week and take some of the nuggets that the show provides in giving you information that will help you grow your business. I want you as soon as possible create a list Im grate full for Write it down, put it your notes on your phone and talk to text them in . hit the record button on your phone and speak I found a free site you can text or email yourself everyday. Great for this and goals and afformations. I am grate full for. Read it to yourself every day Why did you start your business? Your family I here are some of the things that I’m grate full for Copy the ones that will help you and Im sure you will have many of your own be real specific Im going to be general l but for your own read your self-list be very specific I will really mean more to you especially if you get into the slumps However, if you make reading this daily you will have more great days than off days. Im going to challenge you to come up at least 30 to 50 things you are grateful for again be very specific I’ll give you one I am very grate full for my wife She supports me, respects me always has my back, she is my best friend Family my wife kids, grand kids Again, you I am grateful for because I get to share what has worked for me and continues to work I am great full because you are will to give up your time to be with me whenever you come and listen to the show. Grateful for my new customers and the ones that have been doing business with me for many years. For the people in my life that make me think more and lead the way for me to grow to new heights. Even the negative people and naysayers who help me to realize that I have been blessed to see differently than they do and I can be or do whatever I choose to. This was not to be an in-depth long podcast but one that might bring all of us including myself to a reality that nothing is impossible especially with an attitude of gratitude. This next year is going to be an awesome growth year for me, hope you choose that also I want to thank all of you for listening and spending time with me on a regular basis I have a gift I’m putting together for all of you it will be on the website within the next week or so Ill also be hosting a webinar soon I’m kind of torn on which one to do first maybe you could help me
Send me an email on which would be the most beneficial for you info@contractorssecretweapon. Oh, I forgot to tell you the free site to send yourself daily free emails is on the website contractors secret weapon.com Go here to send out your daily gratitude statements. Thanks
Direct download: Gratitude20Ending20One20year20and20Starting20the20Next20On20An20Up20Swing20154.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 22 December 2016
Pratima Aravabhoomi, a former Apple consultant, founded Craft Street Design Co and sells motivational posters and wall art to get you inspired to achieve your dreams, make a difference, and be happy. Pratima shares why she didn’t just go get a job at a startup and started a home business instead Top Quote: “What is the best that can happen?” This week I got a chance to visit with Pratima. Through a dark time in her life . She got inspiration from a motivational quote that actually gave her a new lease on life Throwing up her hands while thinking about coming to the end of her rope. There was a motivational quote on the wall of her kitchen that transpired her to literally walk away from a bad situation and move toward a good situation quickly, She started her own business Craft Street Design figuring that if motivational quoted could Help transform her life those motivational quotes just might transform others’ lives also they just might be able help other also and thus craft street design took off.
Connect with Pratima CraftStreetDesign.com Contact or email Pratima at https://www.facebook.com/craftstreetdesign https://www.instagram.com/craftstrtdesign/ https://www.pinterest.com/craftstrtdesign/ https://www.linkedin.com/in/paravabhoomi
Direct download: Pratma2020Aravabhoomi20overcomming20obsticals20through20motivational20quotess.20153.mp3
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Thu, 15 December 2016
I have an awesome guest today Chris Dayley and he's going to talk about some fantastic things about website conversions and optimizations and actually Chris Dayley has a passion for helping business online after spending years of driving tap traffic through SEO and PPC efforts Chris turned his attention to the user experience with their website to see it he could influence traffic to convert better after running successful test he fell in love and began focusing on helping businesses test their website experience and he started his own website conversion optimization and starting his own full-service agency helping business discover what will convert best on their sites for testing and then in 2016 he merged his company with Disruptive Advertising.at http://www.disruptiveadvertising.com Chris won an award for a 97 % opt in rate he knows what need to be done Everyone talks about getting on the 1st page of google if no one calls you or you can’t convert the lead the question is WHY?
The key is getting customers to convert not just getting them to show up . You have to know what they want in order to get them to be interactive on your website Chris says its Interesting most people don't actually know what they want on the web so we ran a we ran a survey to some potential customers a while back and we asked we gave our survey audience two different website experiences and we asked them which one they wanted to you know which one they like better and the overwhelming majority like eighty-five percent of them voted for let's just call it version 1 and only 50 cent voted for version two but when we ran the test on line we tested both of the pages at the same time with real traffic with our real audience and it turns out that the overwhelming majority preferred version 2 when it when it came to a real web experience and so what that's what else was the majority of people didn't actually know which one they would want.
So it comes down to testing and knowing what your customers want. Also its how your potential clients see your mobile website is it too wordy or straight to the point . Stop by the website and get their free report http://www.disruptiveadvertising.com Contact Chris on LinkedIn
Direct download: Influencing20Web20Traffic20to20Convert20Better20with20Chris20Dayley20152.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 8 December 2016
Today we ae going to be talking with Tom Hopkins goal setting.
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they have to really sit down and like a blueprint which is how you build a building.
Direct download: Seting20your20Goals20for20201720and20Beyond20to20Secure20Your20Future20with20Tom20Hopkins20151.mp3
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Thu, 1 December 2016
Local Window Cleaner Cracks the Code on Reoccurring Monthly Business with Chris Martinez 150
Today I have a special guest Chris Martinez from Houston Texas . Chris has window-washing company and Chris has been gracious enough to join the show and we are continuing that side special about Reoccurring monthly income. Going over our conversation we cover a ton a ton of nuggets that really could be helpful to your business and I hope you get a lot out of it. I had a lot of fun with Chris today and we enjoyed the talk and we're just hoping everyone gets a value out of the today’s episode. Chris: It’s not about how many jobs you can do; it’s about the customer you can attract that has the money to spend on your services. Chris started his monthly income window washing for 2 main reasons one to fill a need to his customers and as marketing tactic to be in certain communities each and every month. The nice thing about that tactic it looks like you have a big service company because the community is always seeing your trucks. One of the other things the monthly reoccurring services does is it compounds your customer life time value. And were not talking about any referrals here either. So let’s run the numbers for the reoccurring monthly business You have a customer that originally spends 450.00 for the initial service and they take the monthly reoccurring service at 65.00 for the 12 months they have spent 1185.00 with a life time value of just 5 years that’s 5800.00 that is worth the customer is worth to you the day you preform you initial service. Now you can ad in referrals the chances for referrals are greater because you ae on there You exponentially grow your life time value and now the happy client sees you every month they can’t forget about you because they see you and your charge on their credit card statement. You own that customer for life. You have to something pretty bad to lose that customer. No one is going to take that customer away . One other thing about reoccurring monthly business is that when you go to sell your business potential buyers look at your business differently and businesses with reoccurring business sell faster, and 3 to 5 times more than traditional businesses.
So seriously look at your business and see how you can start creating an extra profit center by creating reoccurring monthly business. It’s a smarter and more profitable way to do business. Check out our other episodes about creating reoccurring monthly business.
Direct download: Local20Window20Cleaner20Cracks20the20Code20on20Reoccurring20Monthly20Business20with20Chris20Martinez20150.mp3
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Thu, 24 November 2016
...how long will you put off what you’re capable of doing just to maintain what you’re currently doing? The mindset that enabled him to develop the attributes so fundamental to success in any walk of life, was incubated in an environment of seemingly innocuous music lessons. The environment that builds and develops anyone’s mindset, as it has for others, could be sports, literature, sales, teaching, studying, trades, or profession...anywhere. The letter that Changed Kory Livingstone’s Life and nudged him to write his book “Dear Kory I have admired your persistent quiet determination and attention to details. It is more than talent; it's a mature determination. I could do well to apply the same to my life. May God bless all of your efforts?" Neil S. Neil was the manager of the venue where I was giving the concert. Apparently I had caught his attention as I worked away at my chores that afternoon. He was so impressed he was moved, a week later he sent me that succinct & profound note. It was scratched it out on a little yellow 3x3 post-it note. Neil was obviously impressed by Kory the person, as opposed to Kory the musician. It’s the fear of failure. Fear is what causes many of our dreams to fail. Mistakenly most people think that if they take a “risk”, try something new, or do something differently, people will think less of them if it doesn’t work. People are scared to death of that time worn phrase. !” On the positive side, a failure is only another opportunity to learn, to improve on what you know, and to take another step toward success There’s an old quote that says,“ Behind every successful man is a woman”. What people don’t realize is that the woman behind the man is actually a “talent whisperer”. A talent whisperer is someone who is in your corner encouraging you, supporting your dreams and aspirations regardless of what others may say. Another word for talent whisperer is “coach”. In Kory‘s book his story is about how he was trained to be accountable. The little things our parents do to make us accountable in this case Kory’s mom each day would help him be accountable by keeping him on task with his music lessons. This was the actual beginning of his over al task to become successful. Everyone has a dream of some sort, somewhere in the back of their mind. The number 1 reason dreams remain unfulfilled is fear. Fear of failure. This fear is masked by a million different excuses, all of them masquerading as reasons. Success is built one brick at a time. These bricks have many names. Some use the name attitude or mindset, others will say bearing, temperament or behaviour. Kory calls his bricks “quiet determination.”
We often don’t recognize that we’ve been SNIOPed, and attribute our apparent lack of success to a list of imagined excuses, short comings The worst negative influence may be your own overly self-critical, self-talk, that’s holding your back from pursuing your own dreams. For more information contact: Kory Livingstone Kory@korylivingstone.com 905-669-0728
Direct download: Quiet20Determination20Unlocking20the20Gates20to20Unlimited20Success20Kory20Livingstone20149.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 17 November 2016
Crazy Conservations About Customers at the Paint Store. 148 Today were are going to have some fun Went to the paint store today and was standing around and started talking with some of the painters in the store and somehow we started talking about some of the crazy things customers say and ask when we go to give an estimate or proposal. You know how when you tell a story someone always says I’ve got a better story. It like that fish you caught it was huge and someone always caught a bigger one, This is just of the tip of the iceberg and probably nothing that you have come across in your business. And I’m sure you can relate on some level. So just sit back and listen to some of the funnies and some of the crazy. As you listen to some of these stories think about the interaction that took place and also think about the customer and what actually could be going on in their head,. Everything that happened in your business is some sort of a learning experience; hopefully it’s to make you better on many levels .A belter business person, an all-around better person,. Always try to have fun with your business people are really a hoot.
Direct download: Crazy20Conservations20About20Customers20at20the20Paint20Store.20148.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 10 November 2016
Turn Up Your Cash Flow by Stopping your Profit Leaks Anne Dickinson 146
Direct download: Turn20Up20Your20Cash20Flow20by20Stopping20your20Profit20Leaks20Anne20Dickinson20146.mp3
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Thu, 3 November 2016
The Business Mechanic Tuning Up Small Businesses for Higher Performance Many small business owners know that something is wrong with their business, but they don’t know what! Vaughn Sigmon is the coach that gets to the root of the problem and then creates a solution so that the business runs better…and more profitably too. As Regional Vice President at the largest used auto store chain in the US, he realized that the way sales people were being trained for highly effective customer engagements, was very inadequate. Vaughn went to work and developed a sales process and training program that became a true game changer. Within 18 months of creating and implementing his new program at CarMax, closing rates zoomed up more than 50%. And, even more impressively, Vaughn’s training system was adopted company-wide boosting company revenues to over $13 billion in sales! The People and Your Pit Crew Are the Answer At Kohl’s as a District Manager in charge of opening Nashville-area stores, Vaughn again recognized that investing in people and processes were the octane for success. His mentoring and coaching led to the most effective store openings in the company’s history. He expects to help his clients have turbo charges results. Your employees are so important to making your company a higher performance company. Vaughn suggests if you take care of your employees properly ,they will ultimately take care of your customers so let's just put it this way happy employees makes a happy customer which create a healthy profitable business A key to a tuning up your business into a high-performance business is working on your business and of course not working in your business and as we all know this is not the easiest thing to accomplish. Some of the things that make it easier is to actually make an appointment with yourself to put it on the calendar and work at your calendar like it's an important event and do not cancel that event because that appointment is worth more to you than any 10 or 15 or $20 an hour job you may feel that you have to pick up the slack on. Want to make that yourself can be diligent on keeping yourself and work on your business so it may start off with just two or three hours a week and then multiplying that or adding to it but you'll find it you'll really see things in a different light. Actually sit down and take a look at what your hourly worth is to the company and now double that or triple that. When you stray from working on your business to do hourly work you are actually giving up future profits. Next how about what makes you special and different, what's that sets you apart from your competition What draws those customers to you and get s them to refer you. . What is it that do you do that makes you memorable so that they continue to do business and don’t forget who you are We all have competitors think about ways to stand out?
Want to have Vaughn Sigmon help you tune up your business Contact him Email : vcsigmon@tabhuntingtonbeach.com
Direct download: Tuning20Up20Small20Businesses20for20Higher20Performance20with20Vaughn20Sigmon2020146.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 27 October 2016
Growing Your Business by Getting Out of the Dumpster with Dr. Reggie Padin 145 Reggie explains that you have to get the trash out of your head to become more. And we all have trash it is a continual process just like taking the trash out of the house every day so the house doesn’t get all smelly. So it is with the trash in your head you have to get rid of it so your world doesn’t get all smelly.
Dr. Reggie R. Padin’s mission is all about helping people overcome their “Dumpster Moments” and go beyond their limitations. An award-winning speaker, his story has inspired many to believe in themselves and recognize their God-given potential. In his new book, Get Out of the Dumpster!
A True Story on Overcoming Limitations, he narrates the story of how he went from being a high school dropout, working for pennies hauling garbage by hand out of a dumpster, to become a successful educator, author, entrepreneur, executive coach and spiritual leader. A story of determination and belief, determination in knowing that it was going to be an ongoing process to attain that which he wanted to attain. And a belief in realizing that he could be whatever he wanted to be it was his choice.
Identify your "dumpster" moments and deal with them individually one at a time Why you must find your purpose so you have the energy. There is nothing worse than trying to do something you weren’t meant do. Focus on the solution - not the problem that seems simple but our brains don’t seem to be wired that way sometimes you have to force yourself to focus on the solution. How to overcome FEAR sometimes it is just doing that which you fear Limitations are only a self-imposed illusion think about what an illusion is (not real) Everyone WANTS to be a success...but few want to put in the effort Finding your passion are you chasing the right thing You CAN do hard things! Because it gives you fulfilment and a sense of accomplishment
Contact Dr. Reggie Padin
Direct download: Growing20Your20Business20by20Getting20Out20of20the20Dumpster20with20Dr.20Reggie20Padin2020145.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 20 October 2016
Discover the 10 Most Expensive Tax Mistakes Contractors Make with Diane Gardner Are you over paying your taxes more than likely, so STOP overpaying your taxes? Diane Gardner is an expert tax coach, Quilly award recipient, and best-selling author whose proactive planning approach gives clients a leg up on Uncle Sam and helps them dodge the tax bullet. Diane saves small business clients between $5,000 and $50,000 in as little as 60 minutes!
Toda y we get a chance to spend some time with Diane Gardner a certified Tax coach And go over some outstanding ways to keep more of the money that we make in our business the legal way, Actually keeping more of the money legally means, in reality more profit and isn’t that what we all go in for is to make a profit. And Diane is there to join our team to help us keep as much as is legally allowed.
In our interview Diane spills the beans on some rather unique ways as business owners to keep some of that money we’ve been paying maybe needlessly to the government.
And why do we do that? Pay more than we should. Maybe it’s because we are afraid it’s going to cost us money to hire a professional, It’s a good thing none of our customers feel that way or all of us would be out of business.
Now on a serious note we are spending a fortune on taxes doesn’t it make sense to have someone on your team, yes your team that help you plan and in many cases redirect that out go of money to a better place your bottom line .
We always talk about increasing your profits and marketing to get more business, raising your process to make more profit. Now we are talking about profits in a different way and actually keeping those profits with the proper tax planning.
Even if your raise your prices if your don’t have the proper tax planning in place then all you are doing is giving more to the government and by passing your bottom line.
So stop the madness ,check with Diane Gardner and see how she might be able to help you keep more of your money and pay les taxes legally
Contact Diane At
Get your free copy of Diane’s book here is the link Click here now
Direct download: Discover20the201020Most20Expensive20Tax20Mistakes20Contractors20Make20with20Diane20Gardner201442028229.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 13 October 2016
The Engagement Connection Are You Really Standing Out Loren Weisman 142 The engagement connection it’s all about connecting through engaging your peps. It’s about educating and empowering business owners to expand the reach by having conversations
Loren Weisman, business is connecting businesses to their audiences with a more direct style of engagement, conversation and communication in order to create authentic conversions. I call it Brand Precision Marketing or BPM. People are tired of being spammed with ads and being told to like me, follow me, buy this, share this, vote for me…style of marketing.
Especially with contracting, where too many use a recycled style of marketing that is ineffective and doesn’t create the conversions, this style of supplemental marketing can help contractors stand out in their given markets that much more… and in an easy way. My approach is to educate and empower businesses internationally to expand their reach by reaching out to have conversations instead of pushy sales and fake number tactic approaches. The engagement and connection, both direct and indirect to a product, a service or a message with an audience that is being talked with, instead of talked at is a more assertive and connecting form of branding and marketing. Its about educating and empowering business owners to expand the reach by having conversations People are tired of being spammed ads I will being told to like me to follow me Buy from me, vote for me, A unique approach is to help businesses enter into conversations with their clients and potential clients and get a much better and higher engagement factor. Meaning bottom line more business Magic three audiences The concept of the three audiences 1 The people that know you continue to market to them without selling them 2 The people who have heard of you but haven't done business with you or have a file through to get to know you 3 The audience of people who have no idea who you are or when you build content they create an engaging conversation with all three of those audiences
If you can create fun engaging content then your content will be shared and it will build your contact base for future business by silently selling through engagement.
Contact Loren Weisman he would love to hear for you. PH: 424-265-0018 AD: 505 Beachland BLVD 1-205, Vero Beach, FL. 32963 ************************************************ For more on Loren’s consulting, books, coaching & speaking options as well as where to listen to the podcast, visit: ************************************************ https://linkedin.com/in/lorenweisman / https://instagram.com/lorenweisman/ https://facebook.com/lorenweisman/
Direct download: The20Engagement20Connection20Are20You20Really20Standing20Out20Loren20Weisman20142.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 6 October 2016
Lead Generation Growth through Specialization Jan Roos Episode 142 Is AdWords right for my business? He focuses on bleeding neck markets businesses. Businesses that that have customers who need you now. Emergency Roof repair Emergency pluming repair Businesses where the customer needs s to get you now to solve their problem. In this episode, we talk with Jan Roos, who owns a lead generation company for attorneys. In the episode we talk about the power of specialization and why focusing on narrowing down EXACTLY what you help clients/customers with is so powerful in business. Expert Engines is a lead generation service. We focus on law firms and really our claim to fame is being able to deliver results in 72 hours or less. It’s a system that he has put together for all types of businesses. It goes to the principal of investing in your business to get a return on that money spent. A great lead generation program needs to have a good follow up system you ‘ve got the initial call to do a proposal if they buy Great .If they don’t what’s next you have paid for that lead are you going to squeeze every dollar out of the lead or are you going to throw it away. Important questions to ask someone who you might be trying to do google ad words or really any marketing is what is the cycle of the add how long does it take to work when will know how long before I know how does It work, are there any contracts if so for how long. Are there any guarantees.
The nice thing about guarantees is that it puts the burden on the seller and it makes it much easier for the customer to do business. Jan Roos at Expert engines take great care with his clients if you even become one because he will sit down with you and see if you are a good fit for the systems that he can create for you. If you are not a good fit ,if your business is not one of those on bleeding neck markets businesses. Businesses that that have customers who need you now. He doesn’t want to take your money
Jan Roos has a special download for you at http://expertengines.co/contractor/
Contact Jan Roos
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Thu, 29 September 2016
Building a Dependable Client Attraction System with Johnson Emanuel 141 Attract the Right Clients at the Right Price (Anytime you need it) Johnson Emanuel is a business growth & strategic marketing consultant. He helps coaches, consultants, professional service providers, & others to create, package and launch high ticket offers and build a dependable clients attraction system so they can consistently attract clients at the right price anytime they want and scale their revenue. Creating a system that predictable and repeatable like multiplying 4x4 and getting 16 It starts with knowing who your ideal client or customer is and believing that you have what it takes to create high ticket sales. Remember only you can determine what you are worth. So you probably need to think highly of yourself and your services and products that you have to offer. It’s not your customer it is you and only you that will determine your worth. It’s our responsibility to solve problems not just provide services and products. Johnson Emanuel specialty is helping business owners and teaches them 1: How to Package & launch High Ticket Program 2: How to Attract High-Ticket Clients Even If You Are Just Getting Started, Charge Any Price You Want at Anytime 3: How To Build A Dynamic Marketing & Sales Funnel That Converts High Ticket Clients Consistently While Building Goodwill in your marketplace. With the marketing funnel you want to create a lead magnet to get them to raise their hand so you can get them into your sales funnel
OUR BIG & BOLD STATEMENT We Will Help You Optimize Your Revenue, Freedom and Impact
The best way to contact Johnson Immanuel is https://www.facebook.com/okorie.johnson.5 Face Book Johnson has a free gift for you just click below
Direct download: Building20a20Dependable20Client20Attraction20System20with20Johnson20Emanuel20141.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 22 September 2016
Why a Subscription Based Service Business part two episode 140 Last week we talked about traditional business and the mindset If you are keeping in touch with your customers on a regular basis it’s much easier to start a subscription based services business, service contracts, maintenance programs. Anew profit center To add to your existing business So really if it works for Netflix if it works for AT&T it works Verizon QuickBooks on line it works for Amazon your crm company the list goes on and on Then why not for your service business or my service but I do have it apart of my services , so let's talk about your service business Again why not your service business why not create another profit center for your businesse you know create another monthly revenue stream.
I'm sure that you realize by now that the no matter how long you've been in business that each month you start over again at zero. So that means more new sales which is OK but why not cut your stress level What if each and every month you could know for fact there was money being deposited into your account to the extent of I don't know could be 10, 20, 30% of your monthly expenses You know that it's there same time every month like clockwork wow just think of it limiting your stress. That's money in the bank each and every month being deposited, If you had a portion of your customers on a service agreement or maintenance program and preventative maintenance program it's all up to you could have this happening each and every month and that money would be deposited into your account every month repeatedly. If you were to know it’s going to happen would that make you a happier camper Like I said just few minutes go look at your business and think about the ways you could add a profit center for it could be service or maintenance agreements or preventative maintenance agreements it that the list is endless. It could be simple or you could be elaborate depending on what you want to do and how you want to handle it So let’s look at why you might consider having a program like this working for you in your business.
Personally I missed the boat when I started this and did yearly agreements but all the new stuff now is we're working on monthly and quarterly payments. Now let's talk but the customer and why would the customer ever think about purchasing a maintenance agreement or service agreement so let's take a look at that for minute
If you've done a great job of presenting your customers of value-based proposition from the services or whatever you sell from your company and this is going to be an easy transition for you to do however if you are a price based business then it can be done but it's going to be done at a greater cost of time and persistence to your customers why because there are two different mind sets
So let's put you in a the seat of the customer see right now think about the last time you decided that you needed something done and you call someone or you try to call someone and couldn't get a hold of him or you did get a hold of him and he didn't call you back. Or they made an appointment and they never showed up and gave you some lame excuse don't you just hate calling people to get things done as a consumer . I know that all this is happened to you and that's why you hate all people and you put it off and put it up as much as you can until your wife or are you just of get down to the wire and say I need to get it done now so at that point. You are no longer in a consumer that has a want you're a consumer that has a need that need is to have a problem solved. Ultimately its solving a problem is what you get paid for.
We have automation, we have auto ship on products why not auto service So I become a problem solver that's why if you have the proper customer base and you approach them correctly they will go for it and you can put together subscription-based business service project in maintenance agreement. So that's it for today next up so we can talk about what can look like of of course each business is going to be different so I'll try to go to a couple different ones and then I ll talk about simple and elaborate. About my service agreement and what we did in how we increase one of our clients lifetime value by over 400 hundred percent And the reason why they were willing to spend that 400% over the years
Direct download: Why20a20Subscription20Based20Service20Business20part20two20episode20140.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 15 September 2016
Part one– Prelude to Creating a Subscription Based Service Business episode 139 I like to call it free money, Have you ever thought about this each time you do business with a company? I may be the only one but I don't think so Like how when I sign up for the phone company. You get billed monthly. I sign up for a crm system it’s on a monthly basis I get charged every month When I sign up for Amazon prime it's a subscription when I signed up for QuickBooks it's a monthly subscription every time I go to buy something for my business it becomes a product of reoccurring revenue for the end user and Every time I sign up for something on going Man I wish I could I have a business like this .A subscription based business. Why not a subscription based service business of reoccurring income that I can charge my customers on a monthly basis so it got me to really thinking more about a completely different thought process . So over the next couple weeks so next couple podcast I'm going to take an in depth take a look at normal business the way we think about normal business And then transition the thought process over to how to create reoccurring income What it is. What can it look like? What can it mean to your bottom line from not only a financial standpoint but for me to have a secure predictable income secure. A Business that he has more future vale value especially if you're want to put yourself in a position to sell your business. Let’s go back to the beginning, traditional business The way most of us 98 % businesses are set up that is basically. You market and get new customers. Sell them once and you go get another New customer to repeat the process all over again and I'm going to say that if you are in the 98% of business owners this is what you do you get a custom or you sell the customer you put them aside and hope that they will call you back if they need your services or products in the future and you go get another customer always complaining or not just complaining that I always say I need new leads I need new leads if you keep this monster going growing so that I can pay the bills provide the income to keep my employees and this entity that I've created going.
Basically what most business owners do is create a transactional business that's what it is you get a customer because you need to feed the entity that you have created
And we continue the process over and over and over again completely ignoring the customer that's done business with us in the past. I know we talked a lot about in past episodes Were your best customer should be a raving fans when you get a tremendous amount of referrals from but we're talking about a new business right now.. So you go get more leads selling new business and just hope that one of your past customers will call you when the need something done . Sure r you hope they call you because you gave them great service and a great value. Then one day you’re driving in that customer’s neighborhood and your thinking about your customer. Thinking that it’s about time for them to call me. And BAM your competitor is in their drive way doing the work. Man that stings. You can actually have your customers become so dependent on you that you have them for life. Dan Kennedy said you put them in a corral and they're not going to leave you because they are financially tied to you. We will talk more about that in detail in a future episode probably the next on this subject. So for the thought process of how can I make my business better How can I serve as my customers better? And make more money without spending a fortune and giving them the quality and value of service they're paying for even if it's a high price. So next time we are going to talk what can a subscription service base business look like what are the selling points to your customers and why you are going to be proactive and set them up on regular scheduling. And we will talk about the most inexpensive way to achieve this. If anyone has set up a subscription based service business and would like to share with audience on what you are doing and then results you are getting Contact me at info@contracotrssecretweapon.com and we can get you on the show.
Direct download: Part20one2020Prelude20to20Creating20a20Subscription20Based20Service20Business20episode20139.mp3
Category:pod cast -- posted at: 7:10am EDT
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Thu, 8 September 2016
Let's face it -this economy has changed! It’s not up its not down it’s different Voted one of the Top 15 Business Growth Experts to watch, Meridith Elliott Powell is an award winning author, keynote speaker and business strategist. With a background in corporate sales and leadership, Discover How You can Win in This New Economy with Meridith Powell episode 138 her career expands over several industries including banking, healthcare and finance. Meredith worked her way up from an entry-level position to earn her seat at the C-Suite table. Expert Meridith Elliott Powell has the innovative techniques and power-packed strategies you need to get ahead of your competition and on the road to success. She has a cutting-edge message, rooted in real-life examples and real-world knowledge. She is the author of four books, including Winning in the Trust & Value Economy (a finalist in the USA Best Book Awards) and her latest Own It: Redefining Responsibility – Stories of Power, Freedom & Purpose about how to build cultures that inspire ownership at every level to create profits at every turn. Meridith writes, speaks and is passionate about helping her clients understand everything they need to know about how to make this economy start working for them. Let's face it -this economy has changed! It’s not up its not down it’s different. The new economy??? It’s the trust and value economy the experience The sales process has changed the customer now finds you in place of you finding them , it has to be both on line and in person ,If you can’t be found on the internet the customer believes you are not real. You need to be marketing to the customer you want to do to do business with. What do you see the most important keys for successful growth in this new economy? Start with your existing customer base to market to. You want to make sure that your customers are getting the best experience your customer will refer you to gain more business. How to win consumers in the new trust and value economy start with your existing until Own it was written for both the Employer and the employee Redefining responsibilities Own It: Redefining Responsibility - Stories of Power, Freedom and Purpose.
The path of profitability is from the customer experience, however in this economy it’s the employee engagement with you and the customer that creates that experience. Its’s the employee engagement with you that gives great engagement with the customer and that formula drives profitability in this economy. Improving employee engagement is building a great team, great team will grow profits.
Meridith Elliott Powell Business Growth Speaker and Coach Consultant Instilling Ownership at Every Level. Increasing Profits at Every Turn. Contact Meridith Powell Phone 828.243.3510/888.525.9998 http://www.meridithelliottpowell.com/ https://www.facebook.com/meridith.powell https://www.linkedin.com/in/meridithelliottpowell https://twitter.com/meridithpowell
Direct download: Discover_How_You_can_Win_in_This_New_Economy_with_Meridith_Powell_episode_138.mp3
Category:pod cast -- posted at: 6:47am EDT
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Thu, 1 September 2016
Reaching the Pinnacle of Lead Generation at Hour Wise with Ethan Wirt episode 137 Win more jobs. Increase your win rate with better lead pre-qualifications with Hour Wise. Save more time, manage your business more efficiency. Make more money. Increase profitability by focusing on direct revenue generating tasks.
Hey this is Dave Negri with Contacts secret weapon and we are on episode 137° unique title reaching the pinnacle of lead generation and hour wise and we have Ethan Wirt with Hour wise and I originally talk to Ethan back little while ago I knew that I had him on the show for you this is all about Hour Wise and their lead generation your follow-up system they have a unique is a unique package done for you system and I think you're going to find this is very exciting for the growth of your business I want you to listen to what Ethan has to say it is very profound in what they do and I really think that they're going to be leaders in the marketplace for lead generation future because they have a very unique approach to it so listen carefully
Here's the quick and dirty, but would love to talk to you more about it specifically: What we do: #1 Assign you an account manager who works with you closely to figure out appropriate amount of appointments a week, travel radius, job type, etc. #2 Setup a local phone number, train some of our team on your business, takeover your Thumbtack profile, or set you up one if needed(or similar platform, but usually start with TT) and we start funnelling leads in, and start working them as your "sales assistant team." #3 Give you access to an IPHONE & DROID App that creates a national discount coupon at Home Depot if you want it, and special VIP access to Sherwin Williams from a national relationship we have with them(and some other discounts too, but not as compelling). #4 If you want, we design a custom / digital quote template and will actually create your proposals for you, so you can just call/text/email in your project info from the appointments we set you and we'll turn it into a digital document that can be signed, credit card captured, tracked, etc. How the Pricing Works:
One Time Setup Fee: $199. We guarantee 5 solid appointments OR 3x your money back on the discounts within 90 days or you get your money back. Never had to do this, but we'll stand by our work
Option A: "Success Fee Pricing Model:" meaning you only pay if you WIN the work. Commission paid is 15% of the first $1,000 of a WON Job and 5% from $1,000 to $10,000 (fee is capped on jobs $10,000 or greater, so the max per job fee is $600. We've had guys win $30k - $40k jobs for $600!). This is our most popular plan, as it is very affordable and very low risk. Across the country we have seen average job sizes about $3,000 so the cost of the marketing AND the support to set the appointment, follow up, etc usually hovers around 8-9% of the total sales our pro's earn. OR Option B: "Per Appointment Fee:" $100/an appointment. This price is negotiable, depending on volume of appointments purchased, etc.... This option is usually easiest for those customers that want a more predictable monthly marketing/support spend and don't want to have to keep track of job values, etc.
Feel free to contact the team at Hour wise To see how they can help you make your business life a tad easier and profitable. 804.223.3863
Direct download: Reaching20the20Pinnacle20of20Lead20Generation20at20Hour20Wise20with20Ethan20Wirt20episode20137.mp3
Category:pod cast -- posted at: 7:28am EDT
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Thu, 25 August 2016
Philanthropy, Social Media and SEO to Grow your Business with Kellen Kautzman episode 136 This is actually Kellen’s 2nd appearance on our show but your 1st introduction to him because the last session didn’t record. Nothings ever perfect he was gracious enough to come back because of the importance of the topic Philanthropy, social media and Seo to grow your business Kellen Kautzman came across SEO first as a blogger. His goal was to get one million views through writing articles on various platforms on the web. Last year he reached that goal, he was and is a full-time SEO professional He is the owner of Send It Rising .com and Internet marketing company. Send it Rising is committed to high-level, measurable and honest SEO (Search Engine Optimization), Social Media, Pay per Click and WordPress Web Development. We believe that clients deserve a strong return on investment and we honestly assess each potential client's internet profile to determine which steps will lead to the highest chance of positive ROI. At the most affordable pricing available as possible So according to Kellen Pinterest is probably the most amazing thing for creating links because if you create a blog post with eight images on that blog .Let’s say with quotes on them. In all of those get a shared on Pinterest but hear how the game is evolving. Pinterest has thousands of boards maybe to your specific niche that you can get invited to them so instead of making multiple blogpost so you can get it shared now you post to the other board that is how it grows it becomes about the application of multiplication for your content. The same applies to Google plus there are groups whit of thousands fo people that you ccan post to for free. Now let's jump over to philanthropy and using it as a marketing tool for marketing tool to grow your business If you are a giver this concept is easy for you to grasp a hold of. There are many businesses and they give to the community or donate to charitable causes in a silent way which is great nothing wrong with it but if you're doing it as a business it's OK to use your business as a focal point as a charitable giving .
And there is nothing wrong with it matter fact. If you just want to good that it does not only for you. But for your employees the community it builds a great culture within your company and within the community so use it appropriately I know of many businesses that have grown because of their involvement in the community because they are givers if that resonates with you and you are a giver then contact Kellen at www.Senditrising.com see how he can help you integrate that into your marketing. If you are not giver then this is foreign to you just think about the possibilities.
Contact Kellen at http://senditrising.com/charity/ call him at 702.263.1041
Direct download: Philanthropy2C20Social20Media20and20SEO20to20Grow20your20Business20with20Kellen20Kautzman20episode20136.mp3
Category:pod cast -- posted at: 12:40am EDT
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Thu, 18 August 2016
Dave Frees has the Black Ops Secret to your business Success! Dave’s life has academic and career have taken him across the globe and exposed him mot leaders, master communicators, persuaders, influencers and negotiators in hundreds of nations and across many different cultures David is taking his training he received in interrogation and negotiation and actually has taken some of those key elements and has implemented those techniques into very effective sales and marketing tools. Using these techniques to build trust and establish relationships probably a little bit quicker than normal because of his training. He uses what he calls Force multipliers so that should be able to get more for your marketing. Sort of like leverage how do we get more out of what we have? David talks about enhance communication as the ultimate leveraging tool of building of trust. The way you present yourself they get that impression that you are genuinely interested in them and care about their outcome. The best thing that you can do before you sell is think before you go out to the market place and actually take a look at his best customer and see how you related to them and figure out what they wanted and then take that information and make your presentations from the data you have about your best customer not your average customize or pain in the neck customer. This process puts you a position to get more best customers. So basically when you have a best customer scenario you put together your thought processes and what your good at and the quality you offer , what you basically do is gently disqualify those that don't fit that criteria they actually disqualify themselves.
The mysterious six word question. You know when you get that kid to that employee do you want them to do something you know they can do it and they say I can't do that and you have a tendency to say yes you can or you better if they are an employee . But what if you approach it from the standpoint and you asked the six words I'm Just curious What would happen if you could?
They automatically think about how to could they begin imagine how they could actually get it done So you want to know more about the six word question click here
The difference between persuasion and influence They sleep persuasion is hard work trying to get the client customer to change their way of thinking it can be done but it's very hard work. Influence on the other hand can make you be the go to guy for that particular customer in the case of let's say that you were metal roofing guy and your client needs a shingle roof so you refer them to a shingle roof guy hey joint venture everyone makes money but now you are the influencer in that situation and you basically become the go to guy for that customer. Being influential it's magic.
To get in touch with Dave Frees to find out about Black Ops Secrets. Resources http://www.successtechnologies.com/blog/ great material
Face Book : www.facebook.com/davidfrees Twitter www.twitter.com/davefrees
Direct download: The20Business20Black20Ops20Secret20To20Your20Business20Success20with20Dave20Frees20episode20135.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 11 August 2016
The Wisdom of Walt Leadership Lessons From the Happiest Place on the Earth with Jeff Barnes 134
Jeff Barnes is an author, professional keynote speaker, higher education administrator, university professor, and leadership/success coach. He has over thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching over twenty different college courses in both the traditional classroom and on-line—including The History of Disneyland at California Baptist University in Riverside, California.
He attributes his passion for Disneyland to his love of history, story, and success. He believes the Park teaches us some of life’s greatest lessons—as long as you know its history, know what to look for, and you are willing to connect it all to your own story. When Jeff Barnes came up with the idea of teaching a “History of Disneyland” class, he was afraid his colleagues would laugh and never let him teach what they would perceive as a “Mickey Mouse” course, but he went through with the idea anyway, and teaching at a university in Southern California, not far from Disneyland, meant he soon had plenty of students who were not only interested but enthusiastic.
Why did Walt Disney build Disneyland?
It can be when you know what you want and you are willing to do what Walt Disney did to build Disneyland. Disneyland began as Walt Disney's dream on a park bench one Saturday afternoon.
Today, Disneyland and Walt Disney are symbols of success and an example of entrepreneurial leadership around the world. In Jeff Barnes' The Wisdom of Walt Disney, discover how Walt Disney took action to transform his dream of Disneyland into the concrete reality we still benefit from sixty years later. Disneyland's story is one every student of success should know. Like a great Disneyland attraction, The Wisdom of Walt Disney takes its readers on a storytelling ride with many twists, turns, drops, and surprise endings. Reading this book will change the way you see and experience Disneyland. Instead of Disneyland being a place of escape, Disneyland and Walt Disney will become for you a model of success. Learn how Walt Disney and Disneyland can challenge you to live your dream, inspire you to take action, and teach you how to create your own magic so that every day for you is as fun as a day at Disneyland.
Want to contact Jeff
Direct download: The20Wisdom20of20Walt20Leadership20Lessons20From20the20Happiest20Place20on20the20Earth20with20Jeff20Barnes20.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 4 August 2016
Starting With Your Website Creating Profit Through Lead Systems with John Van Dinther. 133
More than just a website but a whole company that helps you create your whole package. As contractors or business owners when we get our websites created it’s usually a Big Flyer. Then we think about SEO, then we think about social media, then print marketing, maybe post cards and then we add the pieces trying to put the puzzle together. Usually it becomes so frustrating that it drives to do nothing and that’s not a good thing or we Throw up out hands and start thinking like a lot of our potential customers and start searching for the cheapest which becomes to most inefficient way to promote our business on the web and in the physical market place. We need to Stop the madness and really start out with a company like John Van Dinthers that can help you map out a program that all your marketing supports your business goals. Imagine having a team member that their sole purpose is
You want to add a team member like Two Hats Consulting and Web design. Remember Successful companies learn how to build a team around them and their business to become successful.
You can contact John Van Dinther Telephone number (415) 515-1252
Direct download: Starting20With20Your20Website20Creating20Profit20Through20Lead20Systems20with20John20Van20Dinther.mp3
Category:pod cast -- posted at: 7:11am EDT
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Thu, 28 July 2016
How to End the Financial Feast Or Famine Cycle with Briana Cavanaugh episode 132
Do you frequently worry about money? Does your business keep running into unexpected expenses? Do you worry that you have a money mess on your hands and are embarrassed to show it to anyone?
If you want to get control of your finances, move the obstacles in the way of financial freedom and security, and go on to bigger brighter things, you are in the right place. f you’re struggling with money, chances are you’re allowing it to leak out of your budget without even realizing it.
Don’t worry – most people do! At least before they have the information and support they need to do something different. But today you can get that information and start saving yourself and your business money right now.
It’s ok if talking about this stuff makes you nervous – that just makes you human. And we’ll go through the pieces together, don’t worry.
I created a list of “77 Money Leaks and How to Fix them Right Now!” to help you get some relief from your money worries right away! All you have to do is put your name and email address in the box to the right and once you confirm you want the list, we’ll pop it right over to you.
This is a list of the things I’ve gathered from my clients over years – things they struggled with before we helped them end the financial feast or famine cycle. The common ones, sure, but also at least a few you won’t be expecting. (I mean I’m an expert at this stuff so I probably have at least a trick or two up my sleeve and if I don’t, I recommend unsubscribing right away!)
If you can find just six leaks to stop that equal $10 every month, at the end of the year you’ve got an extra $720 in the bank. That’s a good start on that dream vacation! And there are 77 leaks on the list, so chances are you can stop a lot more than that once you can clearly identify them and the path to changing them.
Getting clarity about money helps you make more of it, keep more of it, and reduce that stress and anxiety that you’re feeling now.
Briana Cavanaugh says .It’s my mission to help as many people as I can have as much ease with money as possible. It’s how we can be freed up to do other awesome things in your life like spending more time on your passion or business and hanging out with your family and less time worrying about money!
Knowing your numbers and getting clarity about what you need is the first step on the road to Financial Bliss. That’s what we do here. We have lots of experience with it and we help people just like you every day!
Get your copy of 77 Money Leaks and How to Stop Them Right Now!
Contact Briana Cavanaugh at
Direct download: How20to20End20the20Financial20Feast20Or20Famine20Cycle20Briana20Cavanaugh20episode20132.mp3
Category:pod cast -- posted at: 6:30am EDT
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Wed, 20 July 2016
Tom Hopkins is world renowned as a professional speaker and trainer. He has shared the stage with past Presidents and First Ladies of the United States, star athletes and today’s business elite. His delivery style is light and fun while providing real life strategies that are easy to apply...helping you have more success in your life. Over the years 5 million people have attended Tom Hopkins seminars. He has written 18 books.
Finding the qualified people who are looking for products and services and help them say yes.
Tom has always taught after the pleasantries thanking for the time that we have to share kind of hoping this meeting can be sort of an exploratory meeting. Meaning my job is to analyze your needs and we feel what we have to offer is right for you then help you and your family enjoy the benefits of what we are offering. Please relax and by the way if you are not happy with the product its ok to say no……
Asking and listening is what will help you be in control in the sales situation. In light of social media coming into the market place would you say it can be used as an effective Sales tool prospecting tool. Relationship tool. It is just a tool we still need to get out and meet and talk to the people Last what are 2 of the most important things we can do to become a more effective sales person Find a mentor and copy those who are doing well. Work harder on yourself to get better at what you do.
Attend Tom Hopkins’ Next 2-Day Sales Academy Aug 26 -27 In Las Vegas at the Tropicana You can register here www.tomhopkins.com/salesacademy Go to www.tomhopkins.com and subscribe to Tom Hopkins Blog for some free resources.
Direct download: Selling20Has20it20Changed20For20This20New20Economy20with20Tom20Homkins20131.mp3
Category:pod cast -- posted at: 10:03pm EDT
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Thu, 14 July 2016
Vance Morris’s Deliver Service Now Institute Everything he learned from the mouse (Mickey that is) about customer service and how you can use the same customer service techniques to grow your business and keep customers for life and build a sales team of raving fans. Disney Company is one of the best companies that is all about customer service .They realize that it’s the customer and the customer experience that makes Disney a house hold name. So when you go to work at Disney they teach you about the company its values , how they think about the customer for a day and a half before your even get the employee hand book .Pretty amazing Customer service is more than a department, it what actually the experience the customer goes through that keeps them coming back in the future, You could actually put customer service in the revenue generating category. Creating the customer experience comes with a price. Usually higher prices for your business and higher profits. It takes more money to create the customer experience. Thanks you cards, thanks you gifts, nicer uniforms, trucks ,more employee training , these are some of the things that will move you to the top of your game and way ahead of your competition. Your so called competition is afraid to game up they are so in the mindset that the al the customer is only thinking about price they are losing at the customer service game . Why because they are coming to the game with the wrong set of instructions. Think about WOWing your customer. Wowing your customer will actually reduce your ad spend because they are selling for you with referrals, they become lifelong customers. by wowing your customers you also increase their lifetime value . You have to have a system for everything you do that will make your business successful. That’s how you get people to give you a review on google. By creating a system. Vance is a direct response marketer and knows how to get measurable results. Because he knows how create marketing pieces to get potential customers to respond to and have the follow up system to drip on that potential customer so they don’t forget about you when they are actually ready to buy.
With Disney style service and direct style marketing you build a unique style of business. You can contact Vance Morris @
Direct download: Delivering20Overwhelming20Service20with20Vance20Morris20episode20130.mp3
Category:pod cast -- posted at: 7:13am EDT
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Thu, 7 July 2016
How to Avoid Bad Marketing Contracts with Michael Herman Episode 128 Red Flags, Some of the things you should be aware of when you are in the market for good marketing.
Always negotiate, always negotiate. Negotiate something, Michael Herman created Red Drop Digital in his 19th year of digital marketing strategy experience. He believes every brand’s digital presence has room to grow toward greater online visibility for their audiences. There are missed opportunities on your brand’s site today, and your social media marketing isn’t yet as efficient and effective as it can become. Every passing day multiplies those losses. It’s time to ask us, Red Drop Digital, to locate those opportunities for you, explain why the instances are truly missed opportunities and direct you regarding how to turn them into increased visibility for your brand for each segment of your target audience. Explore our site by learning about our online marketing services, then call us or email and tell us which business goals your current marketing strategy isn’t meeting. Red Drop Digital can help you, starting today… We solve one of your significant problems before we ever sign a contract. It's on us. Michael said if you need him to look at a proposed contract he said to contact him. Call us: 630.803.9432 ways negotiate, always negotiate. Negotiate something, Michael Herman created Red Drop Digital in his 19th year of digital marketing strategy experience. He believes every brand’s digital presence has room to grow toward greater online visibility for their audiences. There are missed opportunities on your brand’s site today, and your social media marketing isn’t yet as efficient and effective as it can become. Every passing day multiplies those losses. It’s time to ask us, Red Drop Digital, to locate those opportunities for you, explain why the instances are truly missed opportunities and direct you regarding how to turn them into increased visibility for your brand for each segment of your target audience. Explore our site by learning about our online marketing services, then call us or email and tell us which business goals your current marketing strategy isn’t meeting. Red Drop Digital can help you, starting today… We solve one of your significant problems before we ever sign a contract. It's on us. Michael said if you need him to look at a proposed contract he said to contact him. Call us: 630.803.9432
Direct download: How20to20Avoid20Bad20Marketing20Contracts20with20Michael20Herman20Episode20128.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 30 June 2016
Alternative Avenues to Paid Marketing with Jasmine Powers episode 127 Jasmine has some unique thoughts on alternative marketing that can mean free marketing. I think with marketing some people think of marketing is only spending money on ads. But it doesn't necessarily have to ,there are different alternatives with Jasmine Powers How to think like an ad agency initiative helps small businesses think about the new media opportunities that are available. How to work with strategic partnerships on joint ventures. Or you could to do co-branding content marketing. How do you use Twitter to its maximum without just tweeting out offers. So we ultimately learn how to unlock some of the social media to so we have a bigger larger benefit. Even periscope can be used effectively even in a local market. So let’s going to some traditional ways that are non-technical ways where we can grow our business from a different perspective. Traditional marketing is always going to work. Whether it be an ad in the paper and yellow page ad even post our marketing of our direct mail marketing the nowadays we just have so many more avenues to reach new and potential clients So take a look at strategic partners and your partner and he's advertising and because you are a strategic partners ship with him you get the advantage of his online marketing matter fact you get in the way all of his marketing if your strategic partnership is put together correctly. So the nice thing about the strategic partnership is Twofold. One you can be introduced by your strategic a partner to their clients and have instant credibility in the market place because you are being referred to you by someone they like, know and trust. And on the second, know if they sell your services and add it to their own list of services to sell that's a win-win situation because you're being just treated as their business.That can have monumental effect on the profitability of your business and theirs done correctly. Because of your strategic partners you now have a reach that goes beyond your reach in the marketplace which is sweet. Another nice thing about strategic partnerships is that as you grow your partnerships with different companies in your area you have no competition you eliminate your competition because you're working through these other companies and you like the stealth contractor or you can become a stealth contractor that nobody knows about but makes the money.
You literally have to put on your creative thinking cap so that you can look at businesses in your area that have the same type of customer that you have that doesn't interfere with your business so let's say a landscaping company in a pressure cleaning company a carpet cleaning company and a carpet company or installation company. You have the same type of customer but it doesn't conflict with each other's businesses so you can add value to each other’s business. Referrals are also another great way for free marketing firms most the time are given by raving fans You want to be objective about creating rating fans. You may be great at what you do and awesome the tyoe of work you , but you need to always be generating leads what are the buyer referral strategic partnerships because you are in lead generating business because generating leads generate income, excellent work not leveraged does not. G to jasmines site if you are in California and sign up for her live event Jasmines contact information
Direct download: Alternative20Avenues20than20Just2020Paid20Marketing20with20Jasmine20Powers20episode20127.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 23 June 2016
Taking the Mystery out of Social Media the Bacon System Brian Basilico episode You got to play on the stage where people are spending their time looking for you.
Brian Basilico is an award winning and internationally recognized author, speaker and coach. He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, email, social networking, Google, S.E.O., YouTube, and more. I asked Brian what's the most significant social media avenue for the business owners especially contractors Brian's answer was you got find out specifically where your client is in which media. So if you're doing consumer contracting more than likely your clients going to be on Facebook if you're doing commercial contracting more than likely your customer or potential customer is going to be on LinkedIn and other media. So at one of Brian's speaking engagements was for Pella windows. Of course putting on a talk about social media in front of a good amount of contractors who basically said we don't want to know nothing about what you ate for breakfast are you walk your dog just not interested in social media or face book. So at the end of his talk he basically said I if I could give all you guys a bonus who would like to know where you can find women homeowners who makes in excess of $100,000 a year and have discretionary income that are going to be remodeling so they can sell their homes or just make them nicer. . Of course everyone wanted to know Everyone raise their hand his answer was they are on face book and can be targeted on Facebook People are spending more time on her mobile phones researching things And truthfully people don't trust people who advertise which is kind of strange to begin with why went over they are looking for people's businesses who have tremendous amount of reviews that people of giving them that seems to be the measuring stick. You got to play on the stage where people are spending their time looking for you. Quick tip from Brian when you get done with your whatever you doing do a quick video testimonial. And use it to its full est advantage. Posted on your website posted on Facebook transcribe it put it into your testimonies on your webpage. Take that same transcription and send it to your customer and ask them if they would cut and paste it into your Google reviews and offer them a thank you.
Brian's new book coming out called the bacon system go to www.baconcoach.com Down to the bottom to profitable marketing and I'll give you an overview of the book Concept of the to the system, Keys to the kingdom 1 everyone should own their own personal name.com if possible 2 you want to have your own website preferably for WordPress so you own your own stuff
For content marketing getting the reviews writing content taking videos posting on your websites and social media Everything works together in concert. Ultimately want to own your space wherever that might be
Get a hold of Brian Google Brian Basilico
Direct download: Taking20the20Mystery20Out20of20Social20Media2020The20Bacon20System20with20Brian20Basilico2020episode20126.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 16 June 2016
Discover How to Increase Profits and Create Reoccurring Revenue with Maintenance Agreements episode 125
Profitability Master Ruth King is a seasoned, serial entrepreneur who helps businesses get and stay profitable. Since 1981 Ruth owns or has owned eight businesses including Profitability Revolution. She grows her own businesses as well as coaches, speaks and helps other small business owners reach their goals. The Way businesses are evaluated to day on their price to be sold is by the amount of maintenance agreements they have. In other words the more reoccurring revenue you have is what makes your company more valuable to the sold. So if you have little or no maintenance agreements it lessens the value of your company to a potential buyer. When people ae looking to purchase a company they are not just looking at the yearly revenue, They are looking at how many loyal customers do you have that do business with you on a regular basis. And maintenance agreements are the key to generating reoccurring revenue its business that you don’t have to resell each time they run out of or need a new widget. Its cash being deposited into your bank account on a continued basis. Cha Ching. And if its set up on a monthly payment process it becomes a n amazing thing. Let’s run some simple numbers you have 1000 customers and only 25% are on a maintenance program that lets say you can charge just 59.00 a month that’s 14750.00 a month added to your revenue stream that s that’s 177000.00 a year that basically FREE money. What if you could create a program that could exceed 100.00 a month? Do you think that might solve some of your cash flow problems? I think it might. In order to make it work you have to create value for the customer to want the program. In order to get a hold of Ruth King Her phone number 770-729-8000 (office) www.TheUglyTruthaboutSmallBusiness.com www.TheUglyTruthaboutManagingPeople.com
Direct download: Ruth20Anne20King2020episode2012520Maintinance20agreements.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 9 June 2016
Check out the link to getting your free ticket to the Huge Convention Below Josh is spills the beans today and his keynote speech at the huge convention and he also talks about why you need to be there but if actually we both talk about why you need to be there At the huge convention on August 11 through the 13th One of the main focuses of the huge is focusing on the back end of your business the nitty-gritty of making things happen rather than the technical side of your business. It's about how do you lead team how you become a leader the nitty-gritty to getting down to the nitty-gritty of your business what is your acquisition costs what makes you profitable. How can you grow quickly and stay profitable. With all the speakers that will be available it's really about how to be the CEO of your company more so than the technician. The title of joshes keynote speech is the executive mindset. When you think like an executive you deal with issues in a completely different manner than a technician so all that has to do with your mindset and how you project yourself. So how do you become the executive of your business but of your life your family and everything that you do. It's all about building to the right and proper foundation for your business and your life what you have that in order then it's much easier to build. In the beginning of the process this whole executive minds of process is starting with the Why, Why did you go into business. Sometimes going back and figure out what the why actually is not the easiest thing will do but it's a necessity that you must do did you go into business because you wanted to be the boss did you go to into business because you wanted to create a lifestyle for your family did you go into business because you just didn't want to work for anybody else so find out why you do what you do why you started your own business. It's imperative that you sit down take time to go over your why ,why are you doing what you do You can't cast a vision for the future company if you don't know where you want to go.
We have to be intentional on everything that we do in our business. Being intentional means that you sit down and you force yourself to be by yourself so that you and yourself can plan. Focus on thinking. You have to become that guy who is focused and is in the process of learning the executive mind set You need to be at this event so you can grow your business and yourself. The list of Speakers that are going to share their knowledge and expertise will without a doubt,
The HUGE Convention is a premier event. If you are a window cleaning or pressure washing business owner, you have to be here. The size and quality of the event will blow you away. Be at the Huge convention .
The link to the Huge Convention sign up The link to getting your FREE ticket to the Huge Convention
Direct download: josh20lattimer202012420huge20convention.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 2 June 2016
Helping you make more profits by doing the things you dis like the most and letting you do what you do best your trade creating profits by selling your services. So what is Contractor in Charge, Contractor in Charge is a virtual office service for specially specialty trade contractors They do everything from a remote location on your behalf they do Front office tasks, handle the calls where as they do dispatching by remotely logging onto your software. They also do virtual bookkeeping. Bill paying all done digitally for your convenience. And can even do out bound call in for their clients. Like calling customers clients to schedule times for their yearly maintenance agreements for the spring and the fall They can answer your phone for your office without being in your office they can do outbound calling they can do bookkeeping and can offer is a complete package or an ala cart menu so if you just need bookkeeping they can take care of that or if you need someone to take outbound calling they can do that or just need someone for the front office part of your business they can do that like we mentioned before ala cart. Just what you need Right now they are looking at adding on weekend dispatching to integrate into the contractors work schedule .Just to help contractors become free of the day -to-day working s fo their business. It's all about Contractor In Charge to start helping you focus on revenue generating parts of your business not saying the other parts are important but allowing someone else to do that for you so there again you can focus on the revenue generating and the profits that you want to bring into your company and let someone take care of the things that you never really want to do it to begin with. The amazing part of the contract in charge theory is that you're sharing resources instead of hiring people to work a full-time job that you really don't have full-time work for. So by using a system what you're doing is you're sharing in the cost savings in alignment with efficiency. Just think about it you don't have any payroll taxes you don't have anybody calling in sick, no filling in for office staff for vacations, no pregnant leave, you don't have anybody becoming a competition. You have a professionally trained dedicated staff of people only committed to the tasks at hand. your business and its growth The Contractor in Charges purpose is to help their clients grow. You can get a hold of Lynn of Contractor in Charge Call their direct line 8134383666
Direct download: Contractor20in20Charge20HELPING20You20Make20More20Profits20episode20123.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 26 May 2016
Interesting thing about Paul is he dropped out of high school in the ninth grade with $275 in his pocket FOCUS The KEY to Exponential Growth. So how do we figure out what to focus on is the question? And with a Camera and 275.00 in his pocket he learned sales and marketing and now nine years later Paul has over 50 employees with five businesses and generates over $34 million a year worth of business. He always wanted to be a business owner going through like a real marketing and highlighting everything and then Monday morning comes onto the next morning long and he looks amigos what do I do this so much to do and so many great ideas. Paul has a weekly video podcast called thank Tank Tuesday geared toward entrepreneurs Sometimes we have to many options and sometimes the options are good and then sometimes we get so that we have opportunities that are disguised as good things and turn out to be shiny objects and we have a tendency to chase after the shiny objects only to realize that they're taking us away from our focus or the main thing that we are attempting to do in business. So how do we figure out what to focus on was the question His friend said I had to figure out who his customers or did he want to sort a niche down become a specialty unit or did he want to try to attract the masses but I think you know the answer to that the best way to make the most profit is to specialize and he did find out who his customers . so he could fine-tune his business and focus on the important things to make it grow. If we can answer these three questions if I can save my customer time, if I can save them money. Or my product or service will make their life easier and you get yeses to these answers and that's what you should focus on in your business You should focus on the things a hundred percent and don't let shiny objects get in the way of you becoming successful faster So it's what am I going to focus on and what am I going to do the very best job on in my business and commit to it to make that work. That’s it And it all goes back down to servicing your customer and instead of you going after the whole pie , go for the smaller piece of the pie, smaller so that you can service your customer better and be the best at that one or two things you do ,then you're not have to worry about competition. Most businesses don't become as successful as they can be because most business owners will not stay the course and stay focused. For so many reasons and most of the time it has nothing to do with money
social media is a great tool and our media today and with older people in business who just really don't get it that this is where we are going and so many just give reasons why social media won't work for theirs business. Most people don't realize that with social media and Facebook that you can actually start a business or start your business get credibility without the website because you can do it all on social media you can get the credibility you can do the advertising and you can and not have to worry about the billing website paying someone to do it keeping track of adding stuff to it all the time Sometimes it Hard to comprehend that the tools that are available to us that are right in front of us it's like were to close the forest to see the trees Facebook is a dynamic medium. So the key were for today's focus but what are you focusing on Are you focusing on the customer to do business with, you get that check and move on to the next customer are you focusing on that customer and forgetting about the life time value on how valuable he is to you throughout the rest of your business because he still needs be paid attention too. Do you continue to interact with your customer maybe send him a gift to keep him alive and vibrant customer for life. Thinking it if you're thinking it's too expensive to send gifts and little things to your past customers think about how much it's going to cost to replace the customer about seven times as much as it does to keep them Keep them happy for life so they become raving fans if you left them on a good note and keep them on a good note so they become your best sales person. So consistency is one of the other keys of doing things if you're going to do something be consistent if you do a podcast video podcast if you're going to write content and put it on your blog if you're going to post on Facebook then be consistent about it so that people become and expectant on what you're doing. Pail Potratz contact info
Direct download: FOCUS20The20KEY20to20Exponential20Growth20with20Paul20Potraz20episode20122.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 19 May 2016
Kerry Heaps on Follow Up Techniques That Make $en$e Episode 121 What is true follow up? Its what happens after you make a presentation. 5 Areas we can improve on to increase our profits for now and the future. The question is, are they going to buy now or are they going to buy later. They are going to buy so you also have to follow up with some sort of program so that you will get them when I buy later and it's not your competition that gets the sale. Some of the biggest areas many business owners could improve on follow up There are five basic mistakes with the follow-up process. Ultimately we as contractors we need to get in front of more people each week. 1 When you’re going to do the quote most people don't take detailed notes it’s the little things that might count. Like maybe going they may be going on vacation or they are thinking about also doing another project at work or something that might interfere with the spending process. Yeah don’t rely on your memory. 2 Business owners don't reach out appropriately. They don't ask permission to reach out and follow up 3 Never give up sometimes it takes 5,10, or more calls or times to get that customer on the phone and it's probably not because they're running away from it's probably just because they’re busy. They truly do appreciate the fact that you are following up.
We have a tendency to give up on the follow up process like we said before just never give up and know that is not about you. may have to keep trying to get a hold of the prospect in order to follow up you could take 5 to 10 even 15 attempts to get that person correctly on the follow up funnel Tracking your follow up will show you your stats.it will Show you your averages or the pattern on how many times it takes you to get the in touch with your customer It is out job as the contractor to set up that expectation of the follow up. The key is never give up. For more information about Kerry Heaps www.strictlymarketingmagazine.com And email her at
Direct download: Kerry20Heaps20on20Follow20Up20Techniques20That20Make2024en24e20Episode20121.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 12 May 2016
The Fastest and Easiest Way to DOUBLE YOUR Profits in 90 Days or LESS! Here are Some Things You Will Learn...
Take advantage of Tony Bernards FREE work shop the link below http://www.onlinemeetingnow.com/register/?id=pi2orkadxeher Here is what you are going to learn through this awesome money making work shop. Tony will show you 3 of the fastest ways to double your profits in 90 days or less
Tony has a scientific approach to your marketing that brings BIG results contact him today. Contact Tony Bernard at http://marketingblueprintforcontractors.com/
Direct download: How20to20DoubleYourProfits20in209020Days20or20Less20with20Tony20Bernard20episode20120.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 5 May 2016
Getting Free Publicity with expert Jill Lublin episode 119 Jill’s link is below for the Free crash course in publicity “Publicity may be the most powerful and cost-effective tool around to attract and retain customers and clients. It can help your business make its mark in the marketplace and multiply its profits.” Jill Lublin is a master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, and influence marketing. Additionally, thousands of people have attended her popular “Crash Course in Publicity”, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online webinar. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies. Publicity done right can have long term effects that you benefit from year after year: increase your business’ credibility, broaden its recognition in the public’s eye, and boost your clients, your business and your profits like never before! Don’t waste your time and money with strategies that don’t work. Learn from the expert Jill lLublin. As your personal publicity consultant, Jill will help you leverage every facet of your business to fuel your business success. You may have learned this the hard way . Its time to take an easier road with the help of an expert guiding you each step of the way. Learn how the professionals use ‘Radical Influence’ to expand the recognition, credibility and value of your business in the eyes of the public. With Jill’s help, you will: Expand your business beyond what you thought possible! Build radical influence to engage new customers and win sales Grow your network of key contacts and enjoy a stream of endless referrals Take the shortest and quickest route to media attention Avoid the pitfalls of online marketing Employ reusable templates to attract free publicity Write killer press releases, bios and announcements that get the press to say YES! Be prepared for last minute publicity opportunities Save money while using the methods the experts use!
Praised as a modern-day Dale Carnegie of Radical Influence, Jill Lublin has empowered and inspired tens of thousands of people through her best-selling books, national and international speaking tours, and strategic consulting engagements. You’ve always known that getting good press whenever you want it can put you miles ahead of your competition. More importantly, expanding your influence gives you the edge you need to make your dreams a reality. Put Jill’s tremendous know-how and resources to work for your business and watch your business blossom! FREE Gift - Jill Lublin's Crash Course in Publicity Check out Jill Web page http://jilllublin.com/ Or You could contact her office 415.883.5455
Direct download: Getting20Free20Publicity20with20expert20Jill20Lublin20episode20119.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 28 April 2016
Safety seems to compete with the process of getting the job done .Fact is that when safety is dialed in it actually makes everything run smother. Fun Fact Thomas E. (TED) Boyce, Ph.D. is the only applied psychologist, formally-trained professional musician and recording artist, author, keynote speaker, university professor, Fortune 100 business consultant in the world. Ted Boyce’s company tag line is were not just preventing injuries we are improving lives. When safety is run at its optimum you see other things like production being up so that’s improving production improve quality, even improved worker morale. The key is not to force safety upon the workforce it is to get them involved i and engaged in their own safety. A great, great way to get employees to buy into the safety, especially when we show them that we as the employer care about them ,then there's this unique reciprocity in that they start caring about you and your business. Seems like the buzz around safety is that has to be boring subject but it really doesn't have to Bing it can be fun he can be exciting to be interesting and it can be very Profitable on both ends of the spectrum employee and the owner. So here's a question if you have signs up that say XO many days without an injury or 125 safe days does that necessarily mean you're working Environment is safe? Within proof safety and things running smoothly then there should be increased profits. Although we can’t forget about the people side of the equation. When safety is not an important issue then we have injuries lost time that means lost revenue in the construction industry the numbers run for direct and indirect cost on the low side from 28 k to 35 k That's time out of work, workmen's Comp. retrain, training another employee to fit that slot till the other person comes back .A lot of unnecessary work involved when an accident happens. So when we start to do things in the safety arena and think I'll be working on the minimums that might be deemed by OSHA or the insurance company or things of that nature. We really start to see the benefits of the safer work place that we discussed earlier when we go beyond the minimums. Really the upfront training in the safety of the company is actually an investment in the well-being of not just the company but the employees of the business and owner serve the community better.
Ted Boyce has a unique approach to his to safety where he how's the owner or the employees figure out why they do certain things and try to create a habit of avoiding those behaviors instead of just having a check list of safe habits or safe actions. So communication is key factor in this safety process.
Check out Udemy course Motivating Safety at Work CLICK HERE Visit Ted www.ThomasEboyce.com Also here www.cbsafety.com Or here at Work culture assessment
Again were not just preventing injuries we are improving lives.
Connect with Dr. Boyce on LINKEDIN: https://www.linkedin.com/in/cbsafety FACEBOOK https://www.facebook.com/search/top/?q=thomas%20ted%20boyce%20phd
Direct download: Ted20Boyce20More20Profits20from20the20Positive20and20Interesting20Side20of20Safety20episode20118.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 21 April 2016
Reed Dillon is a highly talented, growth-driven, and award-winning executive, powered with broad-based years of experience in advertising, marketing while possessing a stellar reputation in utilizing out-of-the-box techniques in building brand awareness . Taking that expertise and knowledge and creating his own company Creative Brand Content a national marketing consulting company specializing in Content Marketing, Marketing Planning and Digital Strategies for the builders and the construction industry. As well he recently started Modularhomeblogs.com. This is a subscription blog service exclusively for modular home builders. Reed believes that content is king especially in today’s digital marketplace. It’s likening the difference between a person standing on the side of the road holding a sign just standing there and someone else on the side of the road with a sign jumping up and down twirling the sign getting noticed. Good content posted to your blog on a consistent basis is getting you attention.
Blogs can influence the consumers thought process, the content can debunk myths and lead then to make intelligent buying decisions. Your blog is a gateway to your website. If you don’t have the time to regulary post onto you blog you might consider a service like Reeds that will write and post on a regular basis to have a active voice of experience and expertise in your market place . Every piece of marketing done within your business is an investment in future profits. The consumer will research you before the ever do business so your content needs to be consistently fresh and updated. Blogs are like Swiss army knives they are multifunctional. You can connect with Reed Dillon at Phone : +540 488 2978
Direct download: Bonus20Interview20Reed20Dillon20ItE28099s20All20About20Good20Content20episode20117.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 14 April 2016
Brian Phillips has been a painting contractor for 30 years. For the past 15 years, he has been training contractors in system development for their business. Through his website, Out of the Bucket.com, he provides contractors with resources to develop systems for every area of the business. Helping his clients to better build sustainable profitable businesses Systems need to n be in writing if it’s not in writing and done verbal it’s not consistent, sort of like playing that game of telephone. The nice part on systems is that the systems create a duplicable process each and every time. So how do you create systems? Brian says first sit down and figure out the maybe 3 biggest problem areas you are having and just start with them .i could be customer service ,it could be make sure the vehicle is stocked properly before leaving for a job, to a simple flow chart for work procedure. But wwhat ever it is start with the 3 that are the biggest then they are documented then go to the next 3 and so on until you have your operations manual. Bu=y taking care of the 3 it will relieve so much stress in your life and free up your time. Its like trying eating the elephant you do it one at a time. The ultimate goal is to document what you want done and how you what it done. It’s really important to get it out of your head. The key is getting consistent results. Sometime the problems we have with in our business are inter related if handled properly it will eliminate ancillary problems. The systems we create will help us to better business people in the market place. Within our systems we help our client’s solve their problems but we have to ask them a series fo questions to find out what they are so we can effectively solve the problem , yes that is a system . Systems help us run our business instead our businesses running us. You can check out brains trainings at www.outofthebuket.com l Book Link Getting Out of the Bucket =click here bucket Bphillips@outofthebucket.com you can contact Brian
Direct download: Brian20Phillips20interview20The20Why20of20Systems20for20Your20Contracting20Business20Episode20116.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 7 April 2016
For over 30 years Victor Clarke has helped companies like yours make more profit by helping them be better at what they do so they can do more Victor’s company, Clarke, Inc., has successfully transitioned its business operation away from a dedicated offset printing company. Today Clarke, Inc. works with businesses that do not have a dedicated marketing staff to manage their communications and redeploy them. This includes print and digital communications or some combination of both. Clarke, Inc.’s philosophy is to help its clients “Be Better and Do More”. .
Clarke Inc. works with companies that do not have a dedicated marketing staff that can deploy them in house. Victor’s Company helps their customers make sense of digital marketing and print marketing and help them create systems that make sense and work. They help their clients create websites that attracts nurtures and delights their prospects and clients. A lot of it starts with a good lead generating web site. A website a marketing site is a sales person who works for you 24 hours a day. Your website needs to help you prospects not try to sell them. People are silently looking for help if your site offers that type of help you have drawn in the customer. 60 % of people are silently looking for help and really don’t want to talk to any one any more. You website is sort of your base camp. Keep your marketing so that it drives your prospect to your web site. Direct mail is not dead its ok to get something in the mail from an unsolicited source. But it’s frowned upon to get an unsolicited email. The funny thing about mail if done properly will get opened. Let’s look at the direct mail as an opportunity to build your sales funnel not just for the transaction. Using the digital arena for your marketing, emails make sure you get them to opt in. using blogs. Victor Clarkes Company is on the cutting edge of helping their clients and future client make sense of their print and digital marketing by combining them to get the results that are needed to compete in today’s market place
You can contact Victor Clarke at www.bebetterdomore.com SIGN UP FOR A COMPLIMENTARY INBOUND/OUTBOUND MARKETING CONSULTATION You can also connect with Victor by phone 434-847-5561
Direct download: Bonus20interview20Victor20Clarke20Expert20Marketer2C20Helping20You20to20Be20Better20Do20More20episode20115.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 31 March 2016
Flourish With Failure gives you the answers you have always wanted to help you avoid costly business failures. Levi takes a pragmatic look at business failure You know what they say,‘ Those who can do, and those who can’t teach’ well this definitely doesn’t apply to me because I am really good at failure says Levi Levi Wampler says after my last business attempt failed completely. I got really curious about what causes business failures. I spent a ton of time reading every magazine article and book with failure in the title. Then reading all of the resources they used to write those books. After I had spent a lot of time becoming an expert on failure, I decided to start the Flourish With Failure podcast so I could talk to others about their failures. And to share what I have learned about why failure happens. My mission is to show people how to run a business when success is never assured and failure can strike at any time.
This is a rather unique topic one that most business owners do not or most of the times rather stay away from. We only want to think about success. Yes we all want success but in reality failure is a big part of success. Levi Wampler read every book on how to be successful but failed. Success is only one outcome. If we change our perspective on the word failure and how it’s used. There is a big difference between failing at a process or event and being a failure. So what is your definition of failing? Can you differentiate between the two? Levi talks about why you should let yourself and your employees fail. Failure is a part of the process of your success factor. Levi talks about a fail wall. Keeping track of but not for failure sake but to look at and learn from and move you toward to success. A great idea for getting your employees to buy into the company.
Levi defines failure as moving forward to learning from that event its changing the emotional baggage. The best way to fail is to fail fast, fail cheap. Levi Wampler says anytime you are about to make a decision or start a new business or new product ask yourself 2 questions.
Go to Flourish with Failure www.flourishwithfailure.com Connect with Levi Wampler on Facebook https://www.facebook.com/flourishwithfailure
Direct download: Levi20Wampler20Special20guest20Host20of20Flourish20with20Failure20Podcast20episode20114.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 24 March 2016
Getting better leads and making bigger profits with guest Alex Genadink episode 113
Alex Genadinik is a very successful online entrepreneur specializing in scalable and advanced marketing techniques that go beyond social media and SEO Alex also a 3-time Amazon bestselling author with 15+ books: Alex goes into some depth key words for your website Also Google likes to use other things to help you bring up your standing In goggle like yelp and some other and other authoritative web sites. Also you tube. Get as many people to review you as much possible as on multiples search engines. It all depends on how you ask May be create a YouTube video on how to do the reviews you can send to your customers You want to control your reviews if you get a bad review you need to be able to get it buried with positive reviews. You need to be persistent about getting reviews. Alex is also an online teacher with 75 courses and nearly 60,000 students Alex Genadink is also has over 75 courses on Udemy which many deal with business building and marketing strategies Other courses Strategies I use to earn 1000% more revenue from customers Flyers marketing: design the perfect flier and get clients Marketing plan template: How to write a marketing plan Advertising: how to write converting headlines & ads to sell
Alex Genadink is also at http://www.problemio.com Here is a link to get a super discount on Alexes courses with course coupons: http://www.glowingstart.com/udemy-course-discounts-and-coupons/
Direct download: Getting20better20leads20and20making20bigger20profits20with20guest20Alex20Genadink20episode20113.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 17 March 2016
Kevin Jans is the President and Founder of Skyway Acquisition Solutions (“Skyway”). After 16 years as a Department of Defense contracting officer, he founded Skyway to help companies navigate the increasingly complex process of competing for Federal contracts. Kevin built the company on the premise that no one knows the Federal acquisition system better than contracting officers who managed it from the inside. Following this idea, he built a team of experts with actual contracting officer experience. What separates this podcast is the insight that Kevin and Paul bring from having been Contracting Officers (COs). Is the government market for me? How do I know if I want to do business with the government? Here are some free websites to go to You do not have to pay to get this information or even to get your elf on the government list. Kevin Jan’s gives us these free websites to go to. www.Sam.gov how you register as a government contractor. www.Fbo.gov most opportunities that are available www.Usaspending.gov where those contracts are awarded. Kevin Jans will email you his book for you to consider if doing business with government makes sense to you and your business, contact him at kevin@contractingofficerpodcast.com The book is called Save Your time The beauty of the government work is that you can break it all down into small niches. You can pick a market down to a very doable area .Only want to work in you county , or surrounding counties you can do that , you don’t have to crazy and look at what’s going on in the world . You target as with everything be it commercial, residential you even pick your targets with the government so target, target and target. There is contracting and there is sub-contracting .Sometimes the best way to get started is to sub contract. Kevin Jans site http://www.contractingofficerpodcast.com has a tremendous amount of information for you to get a hold of concerning doing business with the government So go to the contracting officer podcast and get a wealth of information about doing business with the Federal Government.
Direct download: Been20thinking20about20doing20business20with20the20FEDS2020expert2020Kevin20Jans20sheds20some20light2020Episode20112.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 10 March 2016
Jim Palmer is a marketing and business billing expert in demand coach he is the founder of Dream business academy and dream business coaching in mastermind program host of the newsletter guru TV, the head weekly web TV show watched by thousands of entrepreneurs and small-business owners and he's also the host of stick like glue radio a weekly podcast based on Jim's unique brand of smart marketing and business building strategies Jim is best known internationally as the newsletter guru and creative no hassle newsletters the ultimate done for you newsletter marketing program used by hundreds of clients in nine countries.
Jim Palmer is the author of five books his newest book. Decide the ultimate success trigger. Jim Palmer first became a newsletter guru early in his career because he had been planning it is newsletters for many of the companies he worked for
Jim start his newsletter business clients and one of his customers called him and said you're the newsletter guru and that's how it then it's stuck. Jim says the newsletter is all about relationship marketing. Building long term relationships
Shortly he branched out to doing newsletter content. And done for you newsletter templates. And he continued to branch out to start other businesses, speaking and writing books. Jim's customers ,clients saw what he was doing and wanted that him to coach them on how to increase make their businesses like his more profitable That’s when he started his coaching and mastermind groups.
Then about three years ago he started his Dream Business Academy which is a three day workshop. Now held once a year this year the event starts on May 4th -6 in San Diego Ca. Click here for this Business and Mind Changing event
A dream business is a business that has multiple streams of revenue so that when you have peaks and valleys you lifestyle is not affected; you're not depending on any one stream of income . You Dream business is fun to operate ,It becomes an asset for worry free retirement
Check out www.dreambizacademy.com for this great opportunity
Also if you know you need to create better relationships with your customers go no hassle newsletters at http://www.nohasslenewsletters.com/ Check out how they can help you create better relationships with your customers.
Let's go back to the book Decide by Jim Palmer. Jim has offered his book for free to you our listener All you have to do I pay for the shipping. Get your FREE book today just pay 6.95 for shipping http://www.decideforsuccessbook.com/
Jim's parting remarks are profound you will infinitely earn more money for who you are than what you do. Jims is the Newsletter Guru. Who are you to become.
You can contact Jim and check out all his material that will help you increase your profits here.
Ready to Go Newsletters www.nohasslenewsletters.com Dream Business Academy www.dreambizacademy.com Jim Palmer –Dream Business Coach-Facebook https://www.facebook.com/thenewsletterguru
Direct download: Bonus20interview20with20Jim20Palmer20the20Newsletter20Guru20episode20111.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 3 March 2016
How Many Ways Can You Get the Phone to Ring for Your Contracting Business episode 110
Spring is just about around the corner couple weeks ago I did a Podcasts on how to get business for the spring. A few weeks ago I sent out emails to some of our subscribers of the podcast and just was put out a feeler on what are some of the struggles that you're having right now that we might be able to help you with on the podcast and one of the request was how do I get the phone to ring. Ultimately you get your phone to ring when you have multiple streams of marketing for your contracting business and I know that some guys are just new in business and what does that really look like So I want to go through just a few ways, I thought about doing 25 ways but that probably would turn out to be a book or 2 hour podcast. I promise you I’m not going to do 25 ways to make you’re your phone to ring .and low cost ways. I have always said that you either have time or money. if don't have time or you have money and you have to choose on which one is going to be your best friend for your return for what you have available to you and maybe time and money that you're willing to convert into this how I get my phone to ring. As I go through these I want you to take into consideration that there are two types of personalities extrovert and introvert now I am an introvert some of the things I will not do some of the things I will do and that's just because my personality if you are an extrovert then you may go and do some of things I'm about to talk about If you're introvert you may pay some ne to do some of these things.
How do I know these things work because everything works you just have to do everything you can do one thing today doesn't work and go to another thing does .the biggest challenge with most people they will try one thing at a time to see if works it said that doesn't work yet do you want to 3,4.5 different things at a time because you don't know which ones going to work that day everything works you just have to work everything at one time ... This one's for the extra vert I’m going to tell your story my brother-in-law years ago he sold water treatment systems. On Saturday early in the morning eight, 9 o’clock he’d start walking the neighborhood of the areas that he wanted to sell water treatment systems He went out that met people working in the yard he would get to meet and get to know them and ask questions and he wouldn't try to sell them anything, he would give them an information piece of how healthy is your water. And he sent them a card in the, mail it was a pleasure meeting you. He actually went out to meet people in the neighborhood that he wanted to sell water conditioners and he made warm contact and he ended up selling the most water treatment systems in that community .Why because he went out to create relationships .
So really what the key here goes out build relationships, that's what he did he built relationships he found out about the people, he wasn't really concerned about what he was selling even though he knew by doing the relationship building that they would do business with him the ones that were in the market for a water treatment system.
So as I said before I'm an introvert so I know I have a tendency to set back and make things happen from a draw them in type of marketing and we talk about all the time but lately I'm thinking about cutting my work week back so that I can do more networking, so that I could be introduced to the type of people that I could help and people that would help me help their friends and clients that would help my business grow. Now I know this works because I've done before and thousands and thousands of people do this they network however one of the key things to networking that I found is that your elevator speech which is usually 30 seconds has to tell him a story about shoe that will actually end up having them ask you questions later so you don't want to actually tell him what you do you want to tell them in a way so that they will be able to ask you questions he will peak your curiosity So in the past this is been one of my elevator speeches, you know that my contracting company that does roof cleaning pressure cleaning and now just exterior painting. When networking or referrals that I look for our this as present in my elevator speech
So I believe in going big I don’t ask for ones and twos for referrals d for referrals for Mr. Mrs. Homeowner.
Here's my speech, hi my name is Dave Negri I have a company that creates a profit centers for other service businesses like roofers like commercial cleaning companies and awning companies so if you know an owner of a company like a roofing company and awning company or a commercial cleaner that’s not making all the profit that they need or want the that’s the person I want to talk to, I can show them how to create A profit center no more employees no trucks ,no extra insurance and Dave Negri with Elite home and property services
Trust me I had to get asked a lot of questions and I get referred to people that are always looking to make more profit.
Here's one we've never talked about that I've never used by do know people that have used on a regular basis to get a tremendous amount of business from it I know remodelers this works well with well I know that the painters it works well with well and that is the new move-in's people of just purchased the house and moved in .
I was reading article a few years ago the average person who buys a house over 300k $400,000 will spend upwards of $50,000 the first year to make that house their home so I think that maybe new move-in's for some of you guys that have been in the business, this will work with any business really because they're moving in they need a good reference of business people that they can rely so why not be you can get that list
At Click 2 mail.com create a free account then just go into mailing services tab go down to new movers another screen come up you can put in your state. Minimum order is 100 probably put your ZIP Code in there I know that you can make a you own postcard or card and up load it and sent it out. However you want to do that and welcome them to the neighborhood, let him know about your services and how you can help them and maybe you'd like to do something special for them like, have us come and do an estimate on making your new house your new beautiful warm home and we would love to send you out to dinner as a gift for moving into the area. Something like that no matter what you do you're going to pay for customers if you're going to get a decent customer that going to spend up to r $50,000 to upgrade their home you want to make sure you get a portion of that expenditure..
If you’re a pressure cleaner and need business right away because you need money now, waiting around for the phone ringing sort of passive You want to be active you might go to some commercial clients and do some free demos you may have to some phone work to find the right person to contact. You're probably saying why should you do something for free you want to find out what the big their biggest problem areas of a particular location is , go clean it for free take before and after pictures and send it to them the head honcho. Want to do for free because if you call on them on a regular basis hoping to someday get business it could take you a year before you get business if you go and you clean it for free and you just do a fantastic job then you might get a contract right then and there and bypass 10, 11, 12 months of courting a potential client so that makes sense to do it for free. How much is your courting time worth.
If you need work what's the difference you got plenty of time on your hands so could do something productive constructive take before and after pictures now you've got a live demo that you've dust on for this one particular commercial client and now you've got before and after pictures to show to someone else that you've done so you've got you filled your bag and tricks.
You can do the same thing with the residential customer just make sure it's $1 million house.
Another way to get your phone to ring is to contact all your all your customers just thank him for doing business with you send an email ,send them a thank you card , send a newsletter send them a something
Guaranteed you will get business from it in when they call you to GM been thinking about getting this done and I'm glad you sent me a thank you because now I remember to call you Happens to me all the time
I just went through a few ways to get your phone to ring if So really the key is to have multiple streams of marketing, this can be challenging so you are going to have to do multiple things you always have to do multiple marketing streams to keep your funnel l full so the phone is always ringing in there's multiple ways to that referrals and networking and meeting new people helping people, it is much better to have your final full and turn business by being selective , then to let your customer your potential customer know that you need work and are hungry it's like being fed to the sharks
So I hope it helps you this week if you more ideas and how to make that phone ring to create more business but remember the phone ring is passive you want to be active so whatever you do do you need to do to make that phone ring I'll just wait for it to happen
So go and be profitable Again thanks for stopping by hope that we've been able to help you but becoming more profitable some things you may have known bug will do now so until next week again thanks for stopping by the appreciate you listening and always if you have any questions how we can help you email us at info@contractors.com
Direct download: How20Many20Ways20Can20You20Get20the20Phone20to20Ring20for20Your20Contracting20Business20episode20110.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 25 February 2016
Bonus Interview Angel Free on Retargeting and Pinterest for Contractors episode 109
This we had an opportunity to talk with Social media expert Angel Free on some great ways to improve our follow up and follow through. She explains Retargeting in a way that makes sense especially if you want to keep in front of your potential customer. With retargeting contractors with the help of people like Angel can design ways to keep in front of their potential customers in non-threatening ways that. Angel does a great job of explaining the process how you can engage the customer and how you can present different offers or services to them by using different pixels.
If you are spending money getting customers to your website you should be able to do something with them if they dont buy now. Only 3 % of the people are going to buy now .what about the 97 % that came to you website what are you going to do with them?
With a retargeting program you can be in front of them when they ae ready to buy. because when they are ready to buy they are going to buy from the contractor who is in front of them when they are ready to buy .Thats why retargeting is the way to go .
Pinterest can also be a great tool for contractors also , before and after pictures are always great you can tell a story and when you get enough pictures on there you can get a book printed form Pinterest for 8.00. What a great leave behind tool for a specialty contractor.
Check out Angels book Social Media Marketing Success click through to Amazon You can contact Angel at www.TrustAngelFree.com And get some more great information on her blog
Also Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences
3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Bonus20Interview20Angel20Free20on20Retargeting20and20Pinterest20for20Contractors20episode20109.mp3
Category:pod cast -- posted at: 6:57am EDT
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Thu, 18 February 2016
How to compete on price against your competition. Most new business owners and many long time business owners haven't gotten past the price competition thing. Its actually a mindset as we will see its actually your mindset We all run into price competition it's how you handle it will determine many things it will determine how profitable you are it will determine your long-term longevity in business. Sometimes we think as business owners that price we have the ability to raise or lower prices at will in order to get business. That because we are the owners we are in control. When we think that way we are in control of nothing especially our destiny.
So this week in order to help you with the Business owner. I want to handle the price objection in a different way other than some of the ways that we've handled it in the past. This week I wanted to interview an employee of a company who is known to have the highest prices in his industry in our area. And talk to the salesman on how he handles each and every contact knowing that he is the highest price contractor or his airier knowing that he cannot lower the price to get a sale. This podcast is loaded with nugget of information about mindset about professionalism about follow through and having an expectation of giving the most perfect factional jam packed presentation and when the customer receives that information he knows that he's getting value for the price that he is willing to pay. I hope Brads interview has given you the nuggets you need to stop playing the price game start playing the value game and become a more professional contractor from your presentation and material but it also being your follow-through matter fact you should be all those so if a customer who does business with you realizes the value they are getting is real.
While also knowing that there still are people out there who are price conscious and are only going to deal on price and that that potential customer may not be your ideal customer.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences 3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Bonus20Interview20Beating20the20Competition20on20Price20Brad20Blanton20108.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 11 February 2016
5 things to do to prepare for Spring business
Hopefully you have not completely stopped your marketing even during the slow season because it's harder to get started back up completely then it is to just have it trickling out in the slow season
The first thing you might want to do is to go back over all the marketing that you did last year figure out what worked what didn't work,purge get rid of the stuff that didn't work and take more money and put it into the stuff that did work simple process but sometimes we get caught up in working too much in the business that we let things slide and don’t realize we can redirect the important stuff to get us more business. You might want to take some of those boring pieces that are not working in rework them so that they are intriguing and get people to respond on them.
Basically figure out what worked what didn't work
You want to redirected the information into a one or two page letter just on the highlights of some of the exciting things that went out in the business last year some of the new expectations that you want to do this year by helping them increase maybe the value of the property>However you know you run your business you might also let them know this is a great time to let them know of some of the new services that you have or some services that you've never told them about it's also a great time to run a special and if they are repeat customers you might want to offer them a spring cleaning maybe special to get them on the schedule before you get real busy and your prices go up of course you need to let them know your prices will go up as you get busier this year so you might run some sort of special invite getting them in the beginning of the season you might get them also at the end of the season depending on the type of work that you do. This particular one is very inexpensive to do and doing it creatively will get you a ton of business
In this marketing you might want to take some of the hot buttons that you've heard some of your customers complain about, no one shows up on time, no communicates and turn those into guarantees that you can add to your marketing that will help draw that customer that new potential customer to your pocket book
Like I said there is a turnaround time on your marketing it's going to take 2 to 4 weeks for your marketing to catch up to your actual workload so if were talking eight weeks before spring now is the time to set it in place get it rolling out in about three weeks and that doesn't seem it's not a whole lot of time when you really boil it down. Time flies so get er done before it’s the endo of March and you say. Crap I’m behind.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences
3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: 520Things20to20do20to2020Prepare20for20Spring20Business20Episode20107.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 4 February 2016
Are You Marketing Like a Farmer or Gleaning the Fields, Scraping together the left overs Episode 106
Are You Marketing Like a Farmer or Gleaning the Fields, Scraping together the left overs What is a Farm? You know what a farm is in the literal sense of the word. A “farm” is a geographic location where a farmer plants his crops and harvests them as his income. Your farm is a geographic area where a you plant your branding and marketing seeds, nurtures them until they ripen, and then harvests the yield for profit.
What you might not consider is the planning that goes into an actual farm. There are considerations like soil type; over using the ground causing it to grow fallow, and what crops will yield the highest monetary results You need to become the expert in the in your market place (farm area) in order to do that you need to pick the best farm land that will produce the largest profits for the amount of fertilizing you will have to do . So first you must pick the area you want to farm. Will it be medium size homes, luxury homes, Apartment complexes, management associations, hospitals, parking garages? The list goes on. You need a budget to plant seeds and fertilizer and to water that area to be able to pick out the weeds so you will get a good crop. A good area to farm could be from 500 to 1000 people you want to consistently put yourself in front of. What type of seed can you use a for, marketing? Community paper, for marketing Post cards for marketing Newsletters for marketing Email marketing Texting for marketing Lumpy mail one of my favorites for marketing Community Fundraisers Face book (Create your own neighborhood community page) Buy a mailing list. One you can own not just rent All your correspondence you want to drive the peoples to your website so they will see your reviews and they can get you free reports that help prove you are the expert in that market place .
For community farming using your picture on your website and in your marketing will brand you. Make videos. Have your customers put reviews on google places get them to do it even if you have to bribe them. This one thing will help you dominate google places and put you at the top in your area. Now with Pinterest and face book linked together you can even use that for you farm.
Be different about your marketing to your farm remember this. Your potential customer only remembers the memorable so be creative and energetic about what you put out here.
If you don’t plant the right seeds you will not get the right crop
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences
3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Are20You20Marketing2020Like20a20Farmer20or20Gleaning20the20Fields2C20Scraping20Together20the20Left20Overs20Episode20106.mp3
Category:pod cast -- posted at: 6:34am EDT
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Thu, 28 January 2016
It has been said that advertising is the oxygen that keeps your business alive; it’s one of those crafts that every business owner has done, and more than not, has done it successfully. Marketing is all about numbers. It’s a science. I want to know that for every dollars invested I’m generating four, ten, twenty times back in return. This means it must be trackable, and also has to generate and action form your potential customer. Direct response marketing is RESULTS oriented; you know how much you made from each client that responded to your marketing. And response means money in the bank. For a successful sales letter here are 7 steps to help you create your own sales letter.
There is nothing worse than having a great marketing piece and sending it to the wrong market. Like being a carpet cleaner and sending marketing to an area that is predominantly a rental area.
What bait will they bite on and when you have a guarantee it removes the risk of the customer from doing business with you.
Hint your logo and telephone number are not a headline, the customer wants to know what you have to offer them .
Advertorials are some of the best ways to get your story out that draws in the customer draws them into reading because it looks like information. They lower their guard. An add looks like you are trying to sell something, so they have their defenses up. Social proof is you using testimonies and sales people.
When writing a sales letter you want to use a conversation and talk in everyday English, we have a tendency to use our trade language that is not understandable to the customer.
Is there a call to action? It can be as simple as call now to receiver you information.
How do I get a recorded message set up go to www.itelecenter.com you can sign up for a 2 week free trial. Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences
3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: The20One20On2020720Steps20For20Creating20Your20Own20Sales20Letter2020Episode20105.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 21 January 2016
I was contemplating doing a podcast on 2016 marketing goals but I figured that for the most part everyone's going to do hit or miss on your marketing goals so if you really want to go look at marketing goals go back to Podcasts number7 and number 49 replay those and they will give some goals to set it will give you some really good things to really look for a new marketing set your budgets and stuff like that. But honestly most don’t really set goals for their marketing or set a schedule when to market and why. I know most don’t but if you really want to grow your business this is one system you want to put into place. Most contractors shoot from the hip and look at their business say I don’t have enough business and start marketing. Let me tell you form experience it’s nice to have your funnel full. Today I want to talk about good post card marketing and what do you have to do to make them more effective for your business I'll go through the process then tell you at the end how to use another media to test your message for to see how it works for about 50.00 and you will end up with 2 types of usable campaigns from two different media. So listen to the end
I realize spring is coming and I see on the face book groups a lot of contractors are getting ready to try some new marketing techniques to ramp up their business Asking questions which is the best flyers ,door hangers , eddm post cards ,face book ads ,even pay per click on Google.
I go through the posts them and I see a lot of postcards EDM postcards that a lot of the guys are using for their business and they post them on Facebook and ask how this look does or ask for others examples of theirs so they can get some ideas. I’m going to say most of them are pretty but many of you are asking only one question. You should be asking so much more .how many did you send out, of that how many proposals did you get ,then how many jobs did you get ,what was your average sale in dollars, and what type of demographics did you send to marketing is hard work most business owners send out flyers as post cards. Actually they send out flyers for everything why, because most don’t know that marketing is a science. So what basically happens the contractor gets upset when they don’t get the results they really wanted or expected when this happens 2 things happen in your mind? 1st eddm marketing doesn't work let me tell you a little secret everything works with the right message. And 2nd next time I'll send out more. Instead of let's say 1000 I'll send out 2 000 to different areas based on I got 10 calls and 3 jobs so if you sent out 1000 and got 3 jobs each job cost you 116.00 that could be good that could be bad if you are a transactional contractor. We will talk about transactional later. I would think that I would rather have my post card marketing pretty effective if I was spending the money on post card marketing a minimum going to send out was 500 so that's what lesson 175 bucks. By the end of this session I’ll tell you how to Crete marketing piece and test it and know relatively fast So here is what I’m going to do, offer something that I've never offered before I'm going to just the first five people who respond to this. Send me , email me a copy of your post card front and back to info@contractorssecret weapon.com and I'll critique for free and I’ll help you make it better so hopefully you will get better results, because it's all about results.
There's a caveat those five people that send their postcards I'll help you make them better but I'm also going to post them on the web site to help other see what we did. So let's design a post card.
So what could the free report be? 10 question you should ask any contractor before you let them on your property The five misconceptions of roof cleaning and pressure washing. 7 things your plumbing contractor hopes you never find out. I find reports and recorded messages the best bait.
What would motivate your customer to use your services? The benefits like enjoy a day at the beach while we make your windows sparkle. Or is your dirty roof, dirty windows an embarrassment to the community (a clean roof adds value to your home)
Or for commercial, pressure cleaning also removes the liability risk of slipping and falling on Algae infested sidewalks.
So benefits are a must people buy benefits. Like on a cold winter day your seats on this new Ford Explorer make you forget how cold are outside quickly.
If you want to run some special do not discount, you might want to include a freemium A freemium is a bonus or a prize for doing business something of high perceived value. Could be free cleaning of drive way with roof clean a 159.00 value till March 29th. Could be a free pizza for having us just come out and give you a proposal for There has to be an expiration date.
Have to have a great head line and a call to action. How do they get a hold of you? And another important thing on you material only market one yes one service They will always ask you what else you do. Your logo very small and obscure remembers people only care what you can do for them not who you are.
And you must know the area you are marketing to, you must know your target and market only to those. Now how do you figure out your marketing piece test it very inexpensively to see if it is going to pull.
Face book ad test your marketing piece to see if it pulls and if not change the ad if it does now print up your postcard and send it out to your target market. The nice thing about face book you can pick your target, zip code, gender, income, house price Really Facebook is the lace to try your post card marketing ad before you spend a fortune on a postcard marketing campaign.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences 3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Postcard20Marketing20Pretty20or20Effective20episode20104.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 14 January 2016
Last week I talked about your big hairy audacious goals And left off with can you get there from here. So this week I want to talk about can I get here from here? And I threw out the principal of creating a void to grow your business. I use my wife’s closet as an example of filling the void and I know I go a chuckle from many of you and many said I can relate to that. A little humor in the statement. And To many of you that was a weird statement. And to some of you I know you probably said this guy is crazy. I really wanted to talk about that a little more this week because it is a true principal that actually works all the time. Creating a void to actually have it fill up again. I want to go little bit deeper into that this week so that you might have another way to approach your thinking on your business growth in contrast to what normal thinking is. And what is normal thinking You go and you create your growth plan you set your goals and you go full steam ahead after your goals which is all well and good but if everything is full your schedules is full your busting out at the seams l you have to add employees which is good and that gets to be full. You are growing and your revenue keeps going up all these are good if you are making the profit you need to keep the business going, it is creating the profit you need to create the lifestyle you want or in some of your cases the profit you need to pay your bills and stay in business. So when you take a look at planning and setting your goals and figuring out your business for growth . Most people do nothing about trimming their business creating that void of let’s say another word we can use is trimming out the c and d customers the ones that are always complaining order to make room for the new a And B customers the ones that you charge more , the ones who appreciate you and the value you give them .The ones that refer you to their friends, you know the friends that are like minded the ones who don’t nickel dime you about price they actually see the value that you r are giving them and the y love you.
How do you get rid of those complaining customers who don’t want to spend money? There are actually 2 ways there might be more I ‘m just going to give you 2. First one when they call tell the m you have had to raise your prices to keep up with the expenses. And tell them how much. Make it significant enough so that it will take care of their complaining. They will usually opt out on their own . #2 is my favorite tell the m you are extremely busy and booked out till whenever you want
And refer them to your biggest competitor. Why if they are your biggest competitor and you send them referrals they will be busy chasing leads on real possible customers they ill not have time to go head to head with you on doing estimates in the area you do a lot of business They both work and you have solved the problem of whining complaining cheap clientele. Creating the void is like trimming the same principal used to make plants grow especially in wine orchards they cut of the branches that are weak to make room for the newer shoots to grow, Its also like if you clean roofs and you have some roof mix burn some leaves on the plants ,you get rid of the bad leaves so the new buds will have room to grow out . This is a real and proven principal I read a lot in one of the books that I've read that actually has change my thinking The title , Your Broke because you want to be by Larry Winget. Not that I want to say you're broke because you want to be even though it's a fact. I want to tell you one of the take always from the book that helped me change my thinking. The one take away that I got from the book that I wrote down and then I keep on my desk and look at it all the time the principle is true in every area of your life in your business life , you finiancial , personal , want to lose weight it even reaches into that area also.
The take away I want you to think about Is what do I have to give up to get what I want. Its pretty simple but profound. If you create a void you get rid of low margin business to bring on high profit business. The void fills itself up You remove a low productive employee and replace them with a very productive employee. And the list goes on.
So the question in the beginning was can you get I get there from here.
It all depends on what am I willing to give up to get what I want.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences 3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Can20I20get20there20from20Here20Episode20103.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 7 January 2016
Goal setting from a different approach We are going to talk about 2016 goals where you want to go, in your business in your life, what you want to be A good dad, good husband great leader, successful business person. What do you want to do. Grow your business, maintain it? It’s all up to you All right everyone's probably thinking g why are you doing a thing on goals for 2016, 2016 has already started should ‘nt you done this podcast about 3 months ago. Im doing it now for the 97 % of us who haven’t put it down on paper and planed out what do we actually want to do with 2016 . I know it's not the easiest thing is not the most fun thing to do, I have to force myself to take a couple of days and write out what I want to do where I want to go and almost more importantly what I don’t want to continue to do. Can you imagine going to the travel agent saying I want to go on a trip what kind of questions do you think you are going to be asked Tons . Why because you can’t get from here to there unless you have some sort of plan, Its no different with our business. The key is where do you want to go what do you want to do and how do you want to do it so last year you had a great year economy even though it's a false economy was good for most. If you do the same thing you did last year it's probably going to be good again for most of you for some yes for some no but don't you want more? So if you want more how much more. More what, more business , or more profit, higher transactions , less customer interaction you’ve got to know what you want so you can get there or have you thought about it this way what did you do last year that you could tweak just a little more to get exponential results and Ive got to think because it's beyond the 10% I want to do 10% more business but how you going to do it would've just tweaking one little thing can get you 20 or 25% more business but what if they could get you could do that without getting any new customers . but we all want new customers. Yes we do but on whos terms Ours of course Here is a different thought instead of thinking an planning about growth planning you also should be thinking about some cutting back to grow, how do I do that. So what don't you want to do this year that you did last year because it doesn't make you the profit you want to make but you throw it in there just make people happy . If your married you need to make your wife happy first Number one motto in my house Happy Wife Happy Life. And that s the truth. So you need more profit. So what are you not going to do or cut out of your business to take away again not thinking about adding but cutting out to grow. Like cutting back or out things that are low profit margin things so you can make room for the more profitable things to come in. Bring in more you more profit by creating A void in your business. I know that really doesn’t make sense let me say it again you’re going to cut out low margin items or services to create a void so the void will fill in that gap. This is one of those laws that is true. If you are married you know this is a true fact. Your wife cleans out her closet it creates a void in the closet, see how fast it fills up. So what will you cut out OK let me take give you an example I'm cutting back tons of things in my business I want to create more revenue higher priced tickets for more profit that I can make and serve better customers . Last year I did drywall repair as part of my business that was about 25% of my yearly revenue I said I'm not doing it anymore and I refer it out , guess what the void filled up with more of the type of business I want. More profitable items so this year I'm getting ready to cut out interior painting which is about 35% worth of business so I'm just going to stop. I'm not going to do it anymore guess what I know what I've got placed in place for my marketing I’m going to some extra things. I know from past experience the void will fill up the gap, I can make more profit in just cleaning roofs in in two days then I can make profit and painting with two guys painting an interior for a whole week . So you’ve got to think about what is the best use of your time for your business do you cut back on things so it can be more profitable in other areas or do things that will bring you in more profit so trade off stop doing one thing to do another. Goal number one I want to make more money I want to increase my revenues by 10,15, 20,25% so what does that mean do I need to get 25% more new customers or do I need to figure out a way to sell 25% more to the customers that I have. Smart Money is try to figure out how to sell more to the customers already have because they already like you they know you they trust you and it's not cost you any money to get them because you already have them. Or maybe you need to raise your prices increase your profit margins do bigger jobs in less smaller jobs because you can do it. And if you know what you're breaking even as plus profit then you can add to that and then work backwards start with the end in mind then break it down to a 90 day bite size pieces.
May be your working 6 days a week why can’t you work 5 or even 4 why not you’re the boss What does it look like I want to do $25,000 month that's 20 days that's what $1250 a day that I have to do every day 20 days but what if I want to take a day off every week in And only work 4 days a week, you can even do it with your crews . 4 10 hour days With 25000 a month 16 days that s only 1562.00 each day. Whatever you want to do as far as the amount of business you can do it just play with the numbers and make it happen.
Remember it’s all in your hands weather you grow or not . It’s just like taking a trip You can’t get there from here unless you have an itinerary. That is means it has to be written down. So you can celebrate when you reach your destination. It’s the anticipation of getting there .
Id say good luck. But Luck comes to those who work the smartest not necessarily the hardest.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences 3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: What20are20your20Big20Hairy20Audacious20Goals20For20210620Episode20102.mp3
Category:pod cast -- posted at: 1:11am EDT
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