Wed, 31 December 2014
Taking your Game Plan to Action Plan #50 Contractor Marketing
The last two weeks we’ve gone over goal setting for us contractors, we’ve gone over marketing goals for 2015 in this week we want to go into talking about our action plan what you can actually do with those goals that will help you move you and your business along the way towards reaching those goals you have hopefully set this year.
As a side note one of the useful tools that I came across and used recently is an app from Action Coach you can download that app below at the end of this post. A neat little tool that will help you with your numbers and is very simple to use and you won’t have to run all your crazy numbers it's a make this simple for you and there's a nice little intro video. Moving on We talked about the mission, we talked about the vision we talk about your ideal customer and how that may change this year. Maybe it all may change this year depending on where you want to go and what you wanted to-do .And then maybe not. Now in this episode we go through the action plan how to take those goals that you set for your marketing in your business actually put them into an action plan so that you'll see results.
You might want to write down your task, breakdown the tasks figure out what is the most important and were from there you want to go .Writing down the important stuff to keep it to a minimum or a manageable format remember you in this game to win so set yourself for success . Now a different approach then but they both work is a goal sheet sets down 10 affirmations a day a sense of the three most important goals you want to or ned to achieve over the next 90 days and then check out what am I gonna do today to work towards my goal in these areas and then some ancillary notes so it's just sitting down so that you do it and do it daily so that you can be focused because we've are always talking about how the week gets lost when you just run out every day and get to doing doing, doing putting out fires. With these action plans they actually help you be more specific and sensitive to what your plans actually are and you find out that putting out fires sometimes you need to let them burn. Justin talks about in his book Every Contractors Selling Handbook some great action plans the Link is below..
Your Google calendar and your Google tasks in a calendar are another great way to keep on top of things and keeps you going towards your goal both excellent items to use your contracting business.
We’ve included the task sheet you can download to make your life a little easier. Link is below.
What are the important thing about the game plan and the tasks and setting them up so you can do the activators the actual reasons why you do what you do to create the income or create the business portion of your life it's the WHY that is so important it's the things that make you do the things that you do.
As you go through your list write down 10 things that you're grateful for every day just writing down it's amazing the things that it will keep you out of the pity party mentality .Off all the things I'm going to take away that I should write down is all things you're grateful for every day it's amazing on how your thought process actually does change when you go through this process.
The game plan for 2015 actually in reality is a game playing to win at the game that you are playing.
The biggest challenges presented to you amongst the last three weeks is actually sitting down and writing down your goals writing down your marketing plan now writing down your affirmations and action plan in reality its the hardest thing that you will probably do all year but it's the beginning stage to get you so that you can map out where you want to be for 2015 in your overall game plan. So make it a winning year..
Get Justins book Every Contractors Selling Handbook link to Action Coach 5 ways to profit calcultor.
Direct download: Taking20Your20Game20Paln20and20Making20an20ACTION20Plan2050.mp3
Category:pod cast -- posted at: 5:49pm EDT
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Thu, 25 December 2014
The One About Setting your Marketing Goals for 2015. Marketing is the lifeblood of your business because if you can't get the phone to ring or get people to do business with you .You don't have a business. You have an entity. Let's take a look at 2014. How did your marketing do for you? Let's get you started with setting just a simple five strategies for your marketing for this year and we can add to it as the year goes on. Here a just a couple of simple solutions that might help you get a better handle on setting your marketing goals and actually tracking them. So let's just take a look at networking, networking works it really works Justin loves it Dave doesn’t really like it but knows that that it works so if you're new to business or are strapped for cash to do marketing, networking is probably your biggest asset to marketing your business in the beginning days. Another thing that works well for us and will work equally well for you is thank you cards, thank you for referrals ,thank you for giving us an opportunity to give yu an estimate, thank you for your business, Its that one additional thing that no one else is doing that makes you memorable.It sets you art from the rest.
Another great marketing strategy. You can put into place is a newsletter mailed newsletter in front of their face every month they remember who you are and you keep in contact with you I'll never have to worry about a competitor stealing your customer because your customer is not going to forget you because every month you're going to be in their face your face in a gentle way. Do this great strategy for this year 2015 Facebook advertising because it's so cheap so inexpensive you can get in and out and a relatively short period time if your ad doesn't work I set up your ad and your list types has a phenomenal numbers of talking people have used Facebook at effectively. You have to test and measure and continually tweak it till you get the responses you want.
EDDM is an effective marketing strategy, we talked about EDDM before but I'm really want to focus on Pete Mitchell's stuff going back on podcast number six . And get his free report how to mail out to 153.243promotional postcards every month without paying one red cent even including postage. postage. Establishing power partners people that you can work with or have worked with that will refer you on a consistent regular basis. Once he keeping your power partners in the loop is be ready around ready with what an new books are coming out in the marketplace that could benefit them when you come out by dozen or so and send them out & say thanks for always thinking of me and I was thinking of you when I read this so heres a copy for you enjoy.I bought this book.
Both of us like a three step letter campaign for your marketing whenever you want to market an item it's amazing how the response you get on three-step S opposed to just one single mailing that the numbers are just are outstanding in your favor with the 3 step letter campaign. A great resource for your three-step mailing campaign is http://3dmailresults.com/ go check it outt great resources there for your mailing campaign.
One of my favoites referral rewards marketing,we reward our customers who refer us to like-minded people to some we give them just thank you cards, dinner out ,s coffee out on us just some simple little things that no one else does . I would rather spend my marketing dollars on referral rewards .I would rather spend money on them than I would rather give it to an advertiser I’m taking a chance on because my customer has become my advertiser.
Also educational marketing with a free report or video that you have on hand sso you can pass on to your customers.
Direct download: The20One20about20Setting20Your20Marketing20Goals20for2020152049.mp3
Category:pod cast -- posted at: 8:00am EDT
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Thu, 18 December 2014
Basics of starting the GAME plan for your Contracting Business 48 Basics of starting you r 2015 game plan A PLAN to WIN. Let’s make it as simple as possible .I hate long drawn out things and processes to do. Game plan is goal setting. Think of it as a game fun to play rewarding to win and when you miss it can be rewarding also. Why because every day is a learning experience But the main point is you are keeping score so you know if you are winning or have to tweak to play to move you closer to the win.. So let’s take a look on how well we played last year Take your stats for last year revenue, net profit marketing expenses, average sale, Take this download worksheet and fill in the blanks or add your own criteria Get started today. Roll up your sleeves grab a cup of coffee and get started. Figure out how you did last year celebrate if you did well and if you didn’t celebrate a new beginning for 2015. Take 2015 and stat setting the game plan into action for your contracting business. Figure out the year then back off to a 90 day plan and take the 90 day plan and break it down further to 12 weeks . By writing down a plan it will set your mind in motion to make those items in your plan a reality. Go review your mission and vision see if it needs to be tweaked or changed up. As you go through your average sale think about how you can increase those sales. Seriously consider raising your prices at least 10% across the board. Guaranteed no one will even notice. Now review who your perfect customer should be > What type of customer do you really want and what type do you have right now ? Are they the same? If not how will you change that ? 2015 is going to be the year of change for the better just by putting a game plan in place will get you headed in the right direction. Remember treat it as a game The game can be fun its played with passion it gets strategic and there is always a winner it may as well be you.
Direct download: Basics20of20starting20the20GAME20plan20for20your20Contracting20Business2048.mp3
Category:pod cast -- posted at: 7:54am EDT
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Thu, 11 December 2014
Why do you want to set goals? If you are not sure where you want to go how can you get there? But there again if you don't set goals for your business how can you be disappointed. Goals do you want more revenue how much , how will you make it happen? You’ve heard about smart goals, specific measurable goals. I going from here to there but how do I make the journey I want to know what is it look like? is it measured in dollars ,is it measured by clients, is it measured in percentage of profits. Are you setting up your business up so that you can work your business to create the lifestyle you want or is your business controlling your life? What is the goal? So what about really setting your goals how should you set them in income goals that’s what weve mostly been told .Try looking at it from a new perspective market share, to go after increases but looking at a different way what if you set your goals for market share of the business that you want to go after what are they 3% 5% 10% or 20% the reality of doing your goal setting that way you'll surpass any income goal you ever thought about making. One of my favorite podcast is 10X talk with Dan Sullivan and Joe Polish Dan says its easy to double our goals he says go for the max 10 times your goals sounds like crazy but your brain will come up with unbelievable ways to pull it off. Th e point is to strategically run our business. Strategically figure out what you want to go after maybe you might want to not go after anything different but you might want to cut something out take away the unprofitable things your business take a look at your one-year overview of what you want to achieve and then break it down into four 90 day action plans maybe you can tweak your margins maybe you can increase your closing ratio there's more to goal setting thea just revenue I want to make more money take into these other considerations you can actually increase your profit work last and as we go farther we will talk more about actually setting goals on a per item basis.
Direct download: Why20Do20You20Want20to20Set20Goals2020in20Your20Contractong20Business2047.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 4 December 2014
Think about it before you can get started on winning you have to move the obsticals that mey be hoding you back. The first thing to think about is how to drag yourself out of that slump.Sure it’s the holiday season and things may not be going as well as planed . The first thing you have to realize is that when our in a slump is this: The reason you are in a slump is because of you. PERIOD! Its not you significant other or the economy ,its simply you. Even its dissapointing to hear that it’s also great news.IT means that ouly you can get YOU out of that slump. You don’t wait for the economy to turn around or your significant other t do something . You can do it your self. ( You have to do it yourself.) So why does the slump happen? It’s usually because your tired and depresed. Your just not excied about your business anynore. How do you get excited again ? 1) hang around successful people . This is the easiest and fastest way for a pick me up get around big thinkers. STOP hanging around with complainers and whiners .Attitudes are contagiousand you can determine yours by the people you hang around. 2) Get educated . Get books ,DVDs and cds and audios. Sown load podcast to listen while your driving or get you book on audibele and listen to that while you driving . STOP listening to the news if it’s important some one will tell youabout it. When your bored or depresed you can’t get new clients becaues of your attitude . Can you blame them?
Next thing you can do is Remove the Mental Garbage Most of us have lots and lots of mental garbage. Mental garbage is ideas and thoughts that we have been fed since we were born.These thoughts and ideas are dead wrong. We’ve herd themm over and over agaon and we believe them. Thoughts like If you work hard you will succeed. That one is a crock what about the kid in school that always got A’s and never studied. Then ther is the kid who studied and only got B’s os working hard dos not insure successs. Before I used direct response marketing – when I was broke. I worked HARD Much harder than I do now. Now that I have powerful markeitng strtigies . I don’t have to work as hard.
Your sales letters have to be “professional” This is ridiculous. I don’t’ care what construction professionals think . I care what my clients think and form experience memorable is more important than pretty .In other words no boring material.
You have to get the excitement back in your business and only ou can get you on the road to WINNING.
Direct download: How20to20Get20There20From20Here20-On20the2020Road20to20Winning20in20Your20Contracting20Business2046.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 27 November 2014
The five biggest reasons contractors fail. #1 They don't do anything This is the number one reason why contractors fail they don't do anything this is a killer how can anyone possibly succeed if they don't do anything? They can’t so why so many people do nothing? I think it's because they're afraid to fail they think if they try something they're Going to fail most people are afraid of failure everyone fails. There is nothing to be afraid of. I can’t tell you how many times I’ve failed; each failure comes with experience and new knowledge. Rewards don’t all ways come in to form of money.
I definitely make a lot of money from successes but learn more from the failures. If I have if I have never fail they would never succeeded it's really that simple so don't be a victim of don't not doing anything do something
#2 They do everything halfway. There's another big reason people fail they get all excited about the different strategies that are going to use and they use the start a bunch of them at once. There's never enough time to eat do each one they do all them halfway they wonder why nothing works you and your hand too many things not of them will be profitable pick five strategies to start with concentrate on one at a time get that one working and then start another which have all five of those going and then picking on five don't try to do too much at once start one get it going perfect it start to get it going perfect it and then move on so if you have more than one strategy working at a time .
#3 They are not consistent. I think most marketing and other strategies this is number one reasons for failure. Consistency is the key to being successful and having successful systems. Contractors are shocked when they just do the first step and it doesn't work as well as they wanted Would you surprise could you be surprised if you put a DVD in your player and nothing happened of course not you know you have to plug it in hooking up the TV with TV on correct channel and then press play then usually it would play. Not before there's a system to that also well it's the same way with any system including a marketing system there several parts to make this systems work and to make it work you just have to work them so you need to be consistent.
#4 They have no plan. Success it never happens by accident not once you have to have a plan if you don't have a plan any road will take you there but you never cheese success that's for sure. You must plan for success plan how much you want to make and what strategies that are going to you going to use to make that much . Planning isn’t a big secret it just takes time and commitment. I’ve heard people say they don’t want to plan because they might change their minds. While that's absurd you can always change of plan make your goals higher or lower picture completely difficult but if you don't have a plan you'll never get anywhere. If you keep doing what you've always done you'll keep getting the results you've always got the can be scary
# 5 They procrastinate. Procrastination is a common reason people fail I’ll get around to tomorrow that's destroyed more business and you can imagine. And don't make excuses like · I don't have the follow up forms made up so I can send out a letter. · I don't know which neighborhoods are good so I'll just wait. · I don't know exactly how to do this really so if everything is in perfect. It's much more important to do something than wait for everyone and everything to be perfect perfection will never show up. You have to do your best give it your best shot Then learn and improve. Procrastination is deadly. Don't wait- DO IT TODAY? Stop buy and pick up copy of our new book 11 SECRETS TO DOING BUSINESS IN THE HIGH END HOMES AND COMMUNITIES.
Direct download: The20One20About2020520Biggest20Reasons20Contractors20Fail2045.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 20 November 2014
The One about Google, Blogging, Vlogging and more
Yes Vlogging is a real word. This is the contractor’s reader s digest for you.You cannot take content from someone else or pictures from someone and blog it or put it on your website and call it you own. NO NO NO . You will be penalized also don’t buy links,
Is SEO dead or has it changed?
Now it’s all about original content, you use our key words to your content. You can either write it all yourself or outline out what you want and send It off to be written for you. You should be able to automate your blogging on your website to be posted when you want. And for the other places you want to post like linked in, twitter, google plus you can use hoot suite or other platforms like it to schedule it to go out when you want it to.
For the contractor who is having a challenge on what to write try sitting down a putting together 20 of the most frequently asked questions. Now you have 20 blog posts.
If that becomes a challenge start Vlogging (video blogging) same 20 questions. If you don’t want to write then send off the audio and have it transcribed some place like Odesk or Elance and now you have your blog post . Take it one step further and turn it into a free repot for your potential customers. Or an e book positioning yourself as the expert in your field. Always think about positioning yourself as the expert by doing that you will move away from being a commodity regulated by price only.
Direct download: The20One20About20Google20Blogging20Vlogging20and20more20getting20to20the20top.44.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 13 November 2014
The one about it just doesn't happen to you only.
Really there are times that it all doesn’t go right for us also. This one has nothing to do with contractor marketing but have a lot to do with employees and some of those crazy customers.And some of the weird stuff that happens and you wonder why. I’ve come to realize that I can count on at once a year one customer that just goes off the reservation. Then you have an employee that is good so good that he makes up his own rules of employment. We just wanted to have a little fun and let everyone know you are not alone, Every day is a learning experience. Make sure you have fun in the process.
Direct download: The20one20about20it20just20doesnt20happen20to20you2Ccontractor20marketing2043.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 6 November 2014
Street Bidder the ultimate in residential unsolicited residential bidding. Another tool to help you market your business that will really hone your target marketing Imagine going to the mailbox as you always do and you are opening your mail over the garbage pail and there is a post card with a picture of YOUR house on the card with an unsolicited bid for work to be done at your home. Someone just got your attention! That is the true essence of Street Bidder
As the need arose to grow his business Josh the owner of a family run window cleaning company who also does roof cleaning ,pressure cleaning and gutter cleaning. Created Street Bidder to help grow his business a system that would be methodical, consistent, systematic and targeted . To specific houses in specific communities.
A long term system that will help you own the areas you want to target and dominate.
You build up your data base over time to the areas you want to dominate and own it’s very specific like a sniper rifle and very personal.
The key to using street bidder in your marketing is to be consistent, pick your areas and build that relationship with those potential customers. I like that they offer 2 programs a free program sort of a let’s get acquainted and a premium for 39.00 per month. If you are going to be a serious user of Street Bidder you will defiantly take on the platinum feature it really offers a great list of features your post cards are 49 cents each that’s even if you send one or a thousand. And you can actually up load your own post card designs. You can do a quick send post card and even do a quick send thank you card. . Or when someone calls off the Street Bidder card that wants a true estimate, how about sending a thank you for allowing us to come out and give you a quote. It’s the little things that make thing happen.
The uses are endless you just have to use you imagination to see how your company will benefit the most from this program.
Another super feature they added for a very reasonable price for those business owners who don’t have a website is a place where you can put fill in the template for a one page landing page. No you can personalize your mailings even more with the use of a QR code check out the video.
If you haven’t notice in the interview Josh is in the marketing business but he derives his income through his window cleaning company. Only those who come to this realization can really make their company grow.
Go to Street Bidder get your account and go take some pictures and send out some cards you could have business within a week.
Direct download: Street20Bidder20a20NEW20Contractor20Marketing20Tool.20Interview20with20Josh20Latimer2042.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 30 October 2014
What Every Contractor Ought to Know About Face Book Advertising Interview with Pete Mitchell
Actually What Everyone Ought To Know About Facebook Advertising: How You Too Can Generate Hot Qualified Leads In The Next 20 Minutes With Facebook
On podcast #6 we talked about direct response and Pete actually brought us to the thought that it is actually instant results marketing. With face book you will know advertising you will know almost immediately. For the contractor you can actually do a face book offer and you don’t even have to have a web site to do an offer and face book will help you along and let the people who responded to that the offer and let them know that time is running out and it’s time to move. You can’t make it much easier than that, It shows up in the news feed with an expiration date to move them to act on you ad. Another nice thing about Facebook advertising is that you can really drill down and really target your customer base , let’s say you wanted only home owners who had an income above 100k and were professional or business owners you could do that,
If you’re not sure who you target is you can upload all your clients to Facebook and tell them that you are looking for customers just like them and the y will find those people for you.
You can choose how much you want to spend each day start off small as little as 5.00 a day . the nice thing about Facebook advertising is that you get immediate results now ou can take thatsame add and use it in other mediums postcards , magazines you know the ad works and you are getting a return. You no longer have to wait weeks to find out if you ad works.
If you would like some help getting you ad up and running to get immediate results give Pete a call at 714-657-3559. Adding someone like Pete to your team allows you to do what you do best and that is selling those hot leads that are brought in by your Facebook advertising.
Direct download: What20Every20Contractor2020Ought20To20Know20About20Facebook20Advertising20Interview20Pete20Mitchell2041.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 23 October 2014
The holidays are just around the corner and there is no reason why you should take a forced vacation.
Every year about this time I hear the same old story the holidays are coming no one is spending money on _______ you fill in the blank. Painting, pressure cleaning, remodeling, roofing, repairs; no one is buying real-estate, Blah –Blah –Blah. Really??
My customers spend money with me on my services all year long even during the holidays.
There is a hard and fast rule, People spend money on whatever they want whenever they want it and the time of the year doesn’t matter. I’ve had people paint their house between Christmas and New Year because they had it budgeted.
Our goal with this series of 3 podcast s is to help you ramp up your marketing for the holidays.
You have to change your mind set and believe that your customers have money to spend on your services and you are going to have to do a little extra to help them along.
Like ramp up your marketing for the holidays.
The simplest and probably most effective place to start is with your very own customers. They like you and trust you and welcome any correspondence from you.
If you have a newsletter that goes out to customers each month the add a separate thank you page.
Let them know how much you appreciate their continued support of your business relationship. Now is a good time to do it at Thanks Giving time or just before. Forget about the Christmas card it gets thrown in the heap ThanksGiving cards believe it or not is more memorable because your are not doing what the masses are doing.
Wish them well for the holidays and give them a special thank you discount certificate for some service that they might have done by you before the 1st of the year. And because it’s the holiday season you will allow then to take a picture of that certificate and send it to only one friend or family.
If you don’t do a newsletter then send out a letter? Now is the time to start. Refrain from following the masses and sit by the phone waiting for the phone to ring.You can make it happen
Direct download: The20One20About20Ramping20Up20Your20Contractor2020Marketing20For20The20Holidays2040.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 16 October 2014
Michele grew up in a family business like many of who have our own business He went into the Air Force where he actually learned about pest control. Went into the pest control business and had to learn about business
Started in the residential market and after 3 years went in to the commercial arena also And grew consistently each year mainly by implementing systems and tracked where all the business was coming from. Tracking was one of the essentials for his growth and setting and resetting daily weekly and yearly goals, Also putting a good team together and delegating what he wasn’t good at doing was a key to growth. Michael talks about one of his big wins doing things in business that his competition wasn’t doing and in the end was a big winner. Michael says with that you have to stay in motion when thinking about getting things done just keep moving. Michael after many years in business building systems and a team that put his business in a position to be an attractive business for a buyer to pursue him and purchase. Why because he had learned from mentors and advisors how to become a profitable business that would eventually attract a buyer. This was a planned event. Michael now has opened the Carli Group, business advisors that helps business owners set the steps in motion for an eventual exit plan.I say eventual because it takes time to build the machines and every business owner is in a different position. Of course in order to get to that exit point the Carli Group helps you get to that place of profitability, building systems, finding core people as team members. Each business owner is in their own place in their business structure. The Carli group or any business advisor can help you discover where you are and can help you go as far as ou want to go and as fast as you want to move. The Carli Group focuses on 8 key elements that keep an business healthy he likens it to driving an 8 cylinder auto on 6 cylinder .The engine is running but not efficiently. Are we going to get to the destination but not effectively! You can contact Michael at the The Carli Group where they help you focus on results Go to http://thecarligroup.net
Direct download: Bonus20Interview20Michael20Carli20Successful20Pest20Control20Operator20and20Beyond2039.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 9 October 2014
Finding the puzzle pieces and putting it all together so you can see the whole picture. Making sure the cogs and sprockets are turning and all the parts are moving together at a steady pace. That’s what a successful business is supposed to look like. A finely tuned engine that runs smoothly without a hiccup.or too many hiccups.
Now that we just described how your business should look like and run. How do we get there? You’ll be glad to know it’s not like jumping right in to the pool or trial by fire. It is really a simple process not easy but simple. As business owners we have a tendency to not want to deligate tasks that helps us run our business. We many times are the person holding us back from being successful.
We need to find team members that will have strengths where we are week. We need to get better at the things that we are good at not better at the things we are week in. Insisting on trying to get belter at the things we are not good at will only take away time energy and money away from being optimally productive.
Find those people that will strengthen your business. Who will fill in the gaps and help you build a successful team. Still not sure how to get there take a SWOT analysis of yourself first then your operation.
SWOT Strengths, Weaknesses, Opportunities and Threats. Be honest with yourself.
More than likely you will need an employee hand book. All new employees get 2 they read and sign both, you get one they keep one. Weekly team meetings and notes for everyone who participates, might as well throw a safety meeting in that time frame also. A good operations manual will have the key elements to help you keep your business on a successful track.
So where or how do I begin first admit that you can’t do it all your self-admitting that is freeing in itself. Find a mentor that is willing to help you or find and pay business advisor that can help get you. Or if you are strapped for cash or don’t have the time to go looking for the other check out Score at Score is a company that has been around for 50 years comprised of business people helping business people for free. Go check it out today.
Direct download: How20to20Set20Up20Your2020Contracting20Machine2038.mp3
Category:pod cast -- posted at: 7:14am EDT
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Thu, 2 October 2014
The one about opportunities or distractions, discovering how they control your contracting business #37
Every day we have to decide on what it takes for us to run a profitable business ,We get phone calls ,customer service situations and projects that come in front of us and we have to decide if weather it’s an opportunity or a distraction. In order to decide which one it is we have to decide on many factors .Do we have a plan in place that will guide us and from chasing the cash. Come to the conclusion that we need to set some criteria for running our business that will help us see the opportunities that are out there and stop chasing the distractions. Sometime distractions can appear as opportunities. So how can you tell the difference? 1. What is your core business? IF you define this then you will be focused 2. Have you set incremental goals for growth? If you define this then you will be focused. 3. What or who is your target market? If you define this you will be focused. If you haven’t figured it out by now it’s being focused on a few things that will help you determine if you are chasing a distraction or an opportunity. Sit down and figure what are those 5 or so things that you can look at that will give you a dashboard on how to keep from being distracted and to be open to new opportunities that will help you be more successful in your contracting business.
Direct download: The20one20about20opportunities20or20distractions2C20discovering20how20they20control20your20contracting20business2037.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 25 September 2014
What does it take for you to get out of bed in the morning to run your contracting business.contractor marketing 36
Every day in our contracting businesses or as a service provider we get up to go out the door to run our business. But what does it take to run that business? Why am I not making a profit in the market place? I have to stop trying to compete on price alone. Or if I’m in a situation where I do have to compete on price that I know what my numbers are so I can bid the work so I don’t lose money. Or I know when to walk away. How do I make a profit as a contractor? How do I get my prices in my contracting business to a place that I feel comfortable about doing the job In such a way that the customer feels like they are getting value because I don’t have to rush. Because from past experience I’ve bid the job to low and have had over runs poor relationship with the customer. And as a result no profit a mad customer and no chance of a referral. 3 strikes you’re out . On to a new inning its time to change the past and start a new day get in the game to win. Knowing what your numbers are knowing what it takes for you to run your business on an hourly basis ,a daily basis is crucial to whether you prosper or fail in business, then you add profit into the mix on your labor and material and you will be in the real game of business and be much happier. You can’t be like the 2 guys selling produce on the side of the road at the end of the day they say we didn’t make any money .We will have to get a bigger truck next time. Bottom line is go figure out what your expenses are break it down on a per hour and per day add the percent of profit to the equation and make sure it’s a healthy percent because no job ever runs perfect.
Direct download: What20does20it20take20for20you20to20get20out20of20bed20in20the20morning20to20run20your20contracting20business36.mp3
Category:pod cast -- posted at: 7:18am EDT
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Thu, 18 September 2014
Does the quality of your customer service add to your bottom line or create a black hole of lost revenue?
Is your customer service good because you work at it? Or is it bad because you don’t’ work at it.?
No one ever talks about mediocre customer service. More times than not you hear a complaint that’s the way it goes.
So think about this every time you hear a complaint about bad customer some business owner just lost a customer.
Customers cost money to acquire. You just lost a customer now you think I’ve got to go get another one. Spending more money on marketing to acquire a new customer to replace the one you just lost.
And you’re probably thinking I’d belter ramp up the sales and marketing to get a bunch of new ones just in case we lose more.
Granted no one keeps every customer there is always a natural attrition of customer loss. But losing customers because of bad customer service is a conscious decision of the owner.
Every company has a program to ramp up sales but most don’t have a training for good customer service .
Some might say I was never taught how to give good customer service what do I do? For starters You know what bad customer service is reverse engineer it. Turn the negative to a positive experience.
If everyone is trained on how the customer should experience good customer service then it becomes a company goal to be better.
Let’s look at it for 2 points of view the positive and the negative let’s do the negative first so we can finish up on a positive note.
Bad customer service outcome run the numbers for your own situation You lose the customer You have lost minimum of 2 referrals lost revenue You lost the life time value of the original customer lost revenue You have to market for your new customer If your closing ratio is 25% then you have to go and see 4 prospects time and gas To get one customer, and if your track record for bad customer service is in play, double or triple this number. The person who has a bad experience tells 13 people, fact. While the person who has a good experience only tells 4 Now let’s take using good customer service as an awesome back end marketing tool.
You have a ecstatic customer who was treated well with the program that you put together on how to give great customer service that you have taught your team..
They are ecstatic about your company and how they were and are treated they become an advocate for your company. They sell.
How many will they refer through their life time lets say 4 in the next 2 years. And 2 of those refer 2 in the next 2 years so that gives you 8 new customers in the next 2 years from one ecstatic customer. What if you had 20 customer that did that on a regular basis. It’s possible only of you set up your business thihis way.
Some great material to read for great customer service is
WAYMISH Why are you making it so hard for me to give you my money? Customer Satisfaction is Worthless Customer Loyalty is Priceless: How to make customers love you, keep them coming... Jeffoy Gittomer Inside the Magic Kingdom: Seven Keys to Disney's Success by Tom Connellan
Out-Nordstrom Nordstrom Creating the World's Best Customer Service by Keith Lee
Direct download: The20one20about20customer20service20is20it20a20marketing20tool20or20the20Black20hole20of20lost20revenue2035.mp3
Category:pod cast -- posted at: 6:50am EDT
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Thu, 11 September 2014
Is your proposal part of your marketing strategy or as one of your marketing tools?
Each day we go out to or potential client to give a proposal We’ve sent out a professional lead attraction piece or they have called off our professional website
Does your proposal build continuity with your brand? How about using your proposal as a continuation of your professionalism?
Everything up this point has been based on pure professionalism continue with thought and hit that home run. Give them the professional folder with your proposal and pictures A copy of our insurances, your personal guarantee if you have one. Maybe some testimonies out think your competition out preform them.
The more professional you appear in the beginning sets the stage for the work ahead. In this episode we give you a couple of additional tools you may not know about to help you out shine your competition.
Remember the client you seek is looking for value they will see that in your professionalism.
Direct download: Discover20How20to20Use20Your2020Proposal20as20One20of20Your20Marketing20Tools2034.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 4 September 2014
Why do some contracting businesses thrive while others fall apart during an economic recession?
Do all contracting businesses have to suffer during a recession?
What are some of the indicators or solutions that will keep you business healthy and growing during an economic down turn?
1. Create and measure your targets your goals for sales and growth and your revenue goals but be reminded that profit should be our main focus
2. Keep in touch with your customer base they are the heart bear of our business also a source of information for customer service and for the introduction of new products and services.
3. Also develop strategies for gaining new customers it needs to be strategic and trackable.
4. Decide whether you are going to be reactive to the climate at hand or your are going to be responsive.
5. Are you practicing the 3 M’s
6. Management do you know your numbers, are your employees trained effectively, do you have a up to date database of current clients you keep I contact with,
7. Money do you cost, labor ,job cost, what’s your break even?
8. Marketing shot gun approach or targeted approach , is it trackable, is it an investment or an expense ?
These helpful strategies implemented properly and methodically will put your business in a recession proof mode. Start implementing these today and prepare for the future. Keep your contracting business recession proof.
Direct download: The20One20About20How20to20Recession20Proof20Your20Contracting2020Business2033.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 28 August 2014
I moved my business, how do I market in a new market place. A real live scenario. I just moved my business to another state. Some questions were asked What do I charge?
I can’t seem to be able to get what I was charging back where I came from. You’ve, created a minor hurdle to jump to get in to your new market place to do business. Suggest doing some market research to create a basis for pricing.
After you do your market research you might sit down and figure what it costs you to walk out the door I the morning. You need to know you r numbers so you know where your breakeven is . Now you know where to create profit.
You have no business but you can use your past and expertise to let the community know all about you and how you plan to belter the community.
And of course networking get out there let people know you’re in town. Start to own the media go to last week’s podcast to get a better handle on that And become the new expert in the community. Put the old dogs to shame.
It will all work out be patient attack it all at once and everything will happen fast.
Direct download: The20one20about2020I20moved20my20business20How20do20I20market20in20a20new20market20place.2032.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 21 August 2014
The one about becoming you own media source and owning your market #31
Being done correctly all of your marketing is bringing you a steady supply of new or additional business. Why not be your own media source? Sure you say how am I going to do that..This week we talk about just that, doing your own media and how to do that. If your are a contractor worth your salt you are taking before and after pictures or weird stuff that you come across. Media equates with television start your company tube channel. Take those pictures and make a video and now start making videos . We talk about how to get them transcribed and add the content to your blog post. If done correctly you will raise your rankings on google and the searches. Next media source newspaper how does that relate to you today. If you are marketing correctly to your target then take a community you want to own and create a newsletter in this case a community newsletter as your marketing piece. In time if done correctly in time you will own that community. Next is radio this equated to podcasting is an electronic business card . Think about it any ways. The nice thing about these strategies is that even if you are the new guy in town you can move ahead of all the established businesses in your trade or service area.
The key is just start something and keep it going when you look back .You’ll say ot yourselfI shot that many videos and now I’m ranked #1 and I’ve become the expert in my area.
Direct download: The20one20about20being20your20own20media20source20ownning20your20market202031.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 14 August 2014
The question was what is the most profitable marketing strategy? My answer was you have to change your mindset.
That was the question presented to me at a recent UAMCC conference. I am a big fan of marketing and he may different ways to market. And if you have followed this podcast you would know the many way that work on a regular basis for me and my company and the many we have helped. Other than relationship marketing direct response is my favorite mainly for the reason it sets you up as the expert In your field, It becomes the most consistent sales person being that the message is always the same never gets bored with saying the same message over and over and never gets intimidated by the person it ends up in front of. These forms of marketing will get you to the result you want. But is not the most profitable marketing strategy. The most profitable strategy is mindset. What you say mindset! You have to believe that you deserve to be profitable. Believe that your products and services are going to benefit your customer. That when your customer does business with you ,they precieve the were given more than they paid for.
Whatever transaction that transpired benefited both. This is where the mindset comes in because if you don’t feel good about the way you do business, only think of your customer as a profit center without then receiving a benefit then you will never be able to have the right mindset to put together a great marketing campaign that will give you a great return. Or build your business that you can run by I self or sell in the future.
Direct download: The20question20was20what20is20the20most20profitable20marketing20strategy20My20answer20was2020Episode2030.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 7 August 2014
The one about how the successful contractors stay on top of their game A special form of marketing only the truly successful contractor’s use. They use this form of marketing more consistent than any of their competition, that’s why they are so successful and light years ahead of their competition.
As we talked about in earlier episodes everything s marketing truly these forms of communication if handled properly and with consistency will put you and your company in the big leagues.
When you talk to other contractors and they complain about being slow it will be hard for you to comprehend because you have been consistent with your communication. Even though you might think this boring and possibly mundane it is one major key to success. Be consistent with your contractor marketing especially with your communication and you will be as busy as you want to be.
Direct download: The20one20about20how20the20succesful20contractor20stays20on20top20of20their20game.2029.mp3
Category:pod cast -- posted at: 6:30am EDT
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Wed, 30 July 2014
Let’s face it you know a tremendous about your industry and trade Every day you answer your customer’s questions, you answer your potential customers questions and they are the same ones all the time.
You know you are the expert in your field but does your customer How about your market place your community do they know you’re the expert? Probably not you don’t have to be in business any particular amount of time to be an expert. Its not like an apprentice program.
What does it mean to have expert status in your community? People search you out to do business with you. Because you are the expert your new customers who searched you out are willing let me say that again willing to pay a higher price for your services. Why because you’re the expert .
So how do you become the EXPERT? Write a book , you say I’m not a writer, then think of yourself as an author, This week we go through how to put together a book in 90 minutes. Not 90 days You have everything in you mind and it comes out of your mouth every day. Follow the formula in this week’s podcast we borrowed from Dean Jackson And get started ,geting started is the hard part. Really become the expert in your community get that book written and use it to grow your business.
Direct download: The20One20About20Becomming20the20Expert20In20your20Market20Place2028.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 24 July 2014
Simple steps for adding customers with really cheap marketing you decide
This week we lay out a simple program for growth The growth challenge 30 days to more profits How simple can it get? If you want to grow your business it really can’t get any simpler This is so simple it’s absolutely crazy marketing but it works. It will work if you are a one man operation or have 100 employees. You get to work in your specific target area with your ideal customer. In order for this simple strategy to work effectively you have to know your numbers. What does it cost you to walk out of the door each day drop dead break even. It will be helpful if you know your customer lifetime value then you will be able to see the bigger picture. Once you know our customer lifetime value things change. There is so much more you can do to grow your business.
Direct download: Simple20Steps20For20Adding20Customers20With20Really20Cheap20Marketing2027.mp3
Category:pod cast -- posted at: 7:18am EDT
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Thu, 17 July 2014
Should you use form letters in your follow up marketing? There are 3 types of sales your business goes through Are you instituting a process in your selling cycle? Pulling everything together makes the whole process. After the customer has contacted you, you start the process of Using the sequence of form letters The thank you for the opportunity to give you an estimate. Conformation to your customer’s questions. What about surveys? Keep in touch with them on a regular basis (monthly newsletter).
Check out the new client kit. Very informative Remind them what you actually d.
Direct download: Should20you20use20Form20Letters20for20Before2CDuring202CAfter20the20Sale2026.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 10 July 2014
The One About Can There Be a Target Market That Will Get You to Your Ideal Customer?
Could there be a target market with in your target Maybe we could call it the bull’s eye. Isn’t that what you are ultimately looking for is to hit the bulls eye.
Are there other players in your market that can get you? In front of the people you want to do business with? That might introduce you as the solution to their problem.
Does one marketing sales letter need to be generic or specific in your approach? Or do you create a letter for each group that will get you in front of you ideal customer.
Discover how to become the expert in your field. Pull the nuggets out creat your marketing plan and become e the expert.
Direct download: The20One2020About2020Can20There20be20a20Target20Market20within20your20Target2025.mp3
Category:pod cast -- posted at: 7:00am EDT
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Wed, 2 July 2014
Sales letter vs Brochures which one wins for marketing? Everyone is intrigued by putting together brochures for your marketing Is the time spent finessing a brochure really worth it. Does it bring the results you want or is it just a pretty piece. How many do you have to print up.at a time .What if you change or add a service? It really SCREAMS sales so how do your get people to read it. Now let’s take a sales letter believe it or not it doesn’t scream sales like a brochure. With a good marketing sales letter you’re building a relationship with the reader you know what is on their mind that you a can help them with. You are actually leading them where you want them to go to the end of the letter they can’t randomly look at flaps on a page and get glassy eyed and throw the brochure away. With a letter you can print one at a time or a hundred at a time. Make as many changes as you want. Consider multiple mailings to the same potential clients we recommend at least 3 sequences to a campaign. The more you mail to the same people the better your response rate is. The key is to get your message read change up the type of envelopes. Track it, track it.t rack it Always make sure your letter has a call to action . If done properly your sales letter actually become your sales agent .
Direct download: Sales20Lettters20vs20Brochures20which20is20better2024.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 26 June 2014
Ron Musgraves Veteran pressure washing contractor 30 years in business Specializing in side walk cleaning sticking to the one thing niche. Growing consistently by doing the opposite of what others do especially in a down economy, Grow by establishing relationships. Are systems important to growing your business? Ron really lets you know how important systems are to the success of the growth and sustainability of your company. Consistency is the key to success. Ron divulges a really big secret to your business growth and success. And shares with everyone what got him into business. Ron shares the one thing that defining thing that ah hah moment that changed everything for his business. He explains how to have customers and business for life. Why you want to be true to your customer base. Future referral dollars. Ron leaves you with an action item to start you on to the road to success.
Direct download: Sucessful20Contractor20Ron20Musgraves20shares20success20secrets2023.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 19 June 2014
The infamous silver bullet everyone is looking for to be successful. Is there really a sliver bullet a shortcut to a successful business? We‘ve searched long and hard to actually find out that there is a silver bullet, it’s the silver bullet that you create and its hard work. But once you have everything in place then and only then it becomes easy. It’s sort of like the story of pushing a car from a dead stop to get it rolling along, at first it’s hard to get it going but once you’ve got it rolling you can with ease push it along with one hand. Your business is like that. It starts with consistency in your marketing and your follow up processes and then tracking it. Once you’ve taken the time to get the systems put together then the consistency of your marketing and follow up is like pushing the car with one hand.
So create those marketing campaigns and track them to find out what works. The key to success in marketing is to fail fast .If it doesn’t work find out why and modify it or dump it, Don’t get caught up with throwing away good money on another campaign because you have postcards left. Chances are if you don’t get any results it’s not worth doing.
Never stop marketing it’s just like that car once you stop it’s a real effort to get it started again. The nice part about having leads coming in all the time even when you are busy now you can be picky about what you want to take on. It’s not that way when only a few leads come in.
Be consistent about the follow up and keeping in contact with your existing customer base .NEVER EVER be put in a position of letting your customer forget about you. NEVER EVER give your competition the opportunity to steal your customer.
To be consistent you’re going to have to build a system to make it work A couple of my favorite tools is google calender to remind me that I have scheduled much of my follow up material to go out or when its time to send out my newsletters,
Be consistent in your marketing, follow-up and tracking and you will build your silver bullet. On the road ot success.
Direct download: The20silver20bullet20to20business20sucess-20consistancy20in20marketing2022.mp3
Category:pod cast -- posted at: 8:00am EDT
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Thu, 12 June 2014
Marketing to new customers or marketing to existing customers? That is the question. So do I spend money marketing for new customers or do I spend that marketing money on my existing customer base introducing new products. Or just keeping in contact so they don’t forget about me? Granted new customers are nice and growing your business is good but to grow your business at the cost of driving off or losing the customers who got you to where you are is not good business. This week we talk about a scarce business mentality and an abundant business mindset and how to take advantage of it, We also talk about how to legally print you own money with that abundance mindset. We also talk about how not to be forgotten by your customer base and give you 5 ways to stay in contact so your competition doesn’t steal you customer. If you don’t want customers who complain about price why do you offer discounts to get new customers? If you want to give discounts, give them to the valuable customers you already have. Or a referral reward to refer a friend or family member. If you’re a plumbing contractor we give you an excellent strategy to increase your business without adding one new customer. If you not a plumbing contractor you might be able to pull out the nuggets for your business. How about taking your poor preforming customers your C and D customers and sell them off to your competition you achieve 2 things your competition is now busy with their new customers they are not chasing you and now you can focus your time and energy on the customers you enjoy servicing and selling to. One of the Keys is, think about what you want be creative stop following everyone else .You can have more business and be more profitable with your current customer base, especially if you have been in business for more than 5 years.
If you are going to go after new business decide to spend as much on marketing to your existing customer base as you dedicate spending dollars to acquiring new customers.
Direct download: Marketing20to20New20Customers20or20Marketing20to20Existing20Customers2021.mp3
Category:pod cast -- posted at: 8:00am EDT
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Thu, 5 June 2014
92 % of customers trust recommendations from friends and family. 98% of businesses rely on referrals to get new business… … only 3% have an actual strategy for generation referrals. Referrals are the life blood of every business. Customers, business associates, friends and family think enough of you to refer your business. Most business owners don’t realize that this portion of your business can actually be a pot of gold if handled correctly. If you knew what your life time value of a customer was this revenue would really resonate. I believe that the people who refer our company do so because they like us ,trust us, and we have supplied them a great value during and after the transaction. After because we have customers for life. I also believe that it’s my responsibility to let the person who referred me how their referral was handled. This is the sincerest form of appreciation. Create a system to say thank you. Send out cards is a great way it can be set up you can make up your own card send a Starbucks card out all in one shot. Referral marketing is the best way to keep in contact with the people who refer you on a regular basis. The cost for referral marketing is so little compared to a boring ad. With referral marketing you’re targeting people who like you , know you and trust you its like buying a great stock that grows in value and also pays a dividend. Be purposeful about the people who refer your business they are the people who are instrumental in growing your business.
Direct download: The20pot20of20gold-referral20marketing20episode2020.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 29 May 2014
Networking is it real marketing?
Direct download: Netwoking20is20it20Marketing20episode19.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 22 May 2014
What is a mastermind?
Direct download: masterminds2Cmentoring2C26coaching20episode2018.mp3
Category:pod cast -- posted at: 8:00am EDT
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Thu, 15 May 2014
Charlyn Shelton Social Media Interpreter.
Direct download: Charlyn20Shelton20social20media20stragitist2017.mp3
Category:pod cast -- posted at: 8:00am EDT
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Wed, 7 May 2014
When is the best time to raise prices for contractors??
Direct download: When20is20the20best20time20to20raise20prices2016.mp3
Category:pod cast -- posted at: 10:15pm EDT
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Thu, 1 May 2014
This one is about a successful Painting contractor
who found that niche sweet spot in their marketplace where they could implement the successful systems that loaded with nuggets of tremendous information that could help you in your business. What does it take to be a leader? How do you keep our customers happy? Really defining our target market.
Direct download: Bonus20Interview20Successful20Niche20Painting20Contractor2015.mp3
Category:pod cast -- posted at: 12:45am EDT
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Wed, 23 April 2014
Direct download: 1420Using20Guarantees20in20your20business2020How20any20Why.mp3
Category:pod cast -- posted at: 11:32pm EDT
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Thu, 17 April 2014
Would ya,should ya,could ya WOW your customer!!! #13 Do What Others Wont’ even think of. Answer to last weeks question IF you couldn’t directly market to aquire new customers how would your business fare?
Direct download: Would20ya202Cshould20ya2Ccould20ya20WOW20your20customer2013.mp3
Category:pod cast -- posted at: 12:10am EDT
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Wed, 9 April 2014
# 12 How to make you customer feel important-Contractor marketing · Are you making you customers feeling important? · Who’ the boss? Think again. · How many ways can you do it? Make them feel important. · What is eyejot and how can it make them feel important. · Be creative send them weird stuff. · How about thanking them on social media · Social media has a multipurpose effect.
Question of the week: If you could not actively or directly go after new business how would our business fare? That’s after you panic.
Direct download: Making20your20customer20feel20important2012.mp3
Category:pod cast -- posted at: 10:02pm EDT
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Wed, 2 April 2014
Back to the basics
Direct download: 1120Back20to20the20basics20marketiing.mp3
Category:pod cast -- posted at: 11:54pm EDT
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Wed, 26 March 2014
#10 How your Target Market can save you time and create more profit for your company.
Direct download: 10_Can_a_Target_Market_Make_You_More_PROFIT.mp3
Category:pod cast -- posted at: 11:18pm EDT
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Wed, 19 March 2014
What is a Target Market?
This week’s question: You have 2 lead sources Lead source A you receive 20 leads you close 25% each lead cost 100.00 your net profit is $500.00 per sale. Lead Source B you receive 10 lead each lead cost you $200.00 you close 60% your net profit per sale is $450.00 Do you keep both sources or get rid of one and put more money into one another. Why do you do what you are going to do?
Leave us your thoughts.
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Wed, 12 March 2014
Your Unique Selling Proposition Are you really unique? What is the one thing that makes you unique? Are you filling a gap in the market place? Commodity or Value? How to listen to the market place. Should I charge for? Is it an estimate or a report? This Survey says?
Direct download: 8_USP_In_Your_Marketing_What_Makes_You__Unique.mp3
Category:pod cast -- posted at: 11:47pm EDT
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Wed, 5 March 2014
2014 on the road to prosperity . · Are you on the road to insanity? · How’s your game plan for 2014? · Are you a goal setter or just let things happen. · Are you on purpose to grow for 2014? · What is a 10x10 marketing plan? · Be strategic about your marketing. · How you can be specific about your growth. · How to track your marketing dollars. Why referrals are our best source of business.
Direct download: 7_setting_up_your_marketing_goals_for_2014.mp3
Category:pod cast -- posted at: 10:54pm EDT
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Wed, 26 February 2014
In today episode in our contractor marketing podcast We talk about What business are you really in? Why you want immediate results marketing. Why should you run an ad a second time if it doesn’t pull the first. Are you marketing into a black hole? Tracking your marketing how far do you go? Do you really want results or feel comfortable. What is education based marketing? Are you a last minute marketer? Pete Mitchell FREE WEBINAR Check out this from Pete for You
Direct download: 6_interview_with_Pete_Mitchell_Bust_Out_the_Big_Guns_Marketing.mp3
Category:pod cast -- posted at: 11:47pm EDT
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Wed, 19 February 2014
Todays interview with Tara These are items we discussed to make your business marketing more effective
Contact Tara 727-415-9165
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Wed, 12 February 2014
Sandi specializes in working with in the construction trades.
Sandi’s contact information 813-407-2013 or SBurnside@cclogan.com
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Fri, 7 February 2014
This one is about GOOD contractor marketing, how to create good direct response marketing with a call to action. We go through seven steps to creating a successful ad and how you appeal to that emotion. How to get your piece of marketing in the A pile. What makes it captivating is it the headline the offer could it be both? We discuss how to have your marketing be the information giver, prescreens them predisposes them and warms them up for the sale. We go over what you need to have great marketing and know what you should expect so that you don’t get bullied by sellers of bad advertising
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Wed, 5 February 2014
Contractor Secret Weapon first podcast Have you really thought about your marketing we've put contractor marketing into 3 categories. we decided to go with the GOOD the BAD and the BORING we are going to start with the boring side of the marketing.which most contractors gravitate to.We will give you enough information to know what boring marketing is and show ou how to stay away from it and to help you discover how to move your marketing in the right direction so you actual get a return on your marketing and not feel like you are throwing money into a black hole knowing you need to market bu not knowing if it is actually working
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Mon, 3 February 2014
This one is about the types of bad marketing pieces what to look for and what not to do. We are going to talk about bad marketing and what a bad marketing piece really looks like . No real compelling offer to the consumer. We talk about the proper and improper place to put your to put your information, your logo. Why cluttered ads get glossed over by the consumer. And why clutter ads don’t bring you the return you would like. Why in your marketing dollar amounts in savings are more effective than percentages. We discuss why some discounts actually can scare the potential customer away. Why some postcards pull better than others even with the same content on them.
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