Thu, 25 February 2016
Bonus Interview Angel Free on Retargeting and Pinterest for Contractors episode 109
This we had an opportunity to talk with Social media expert Angel Free on some great ways to improve our follow up and follow through. She explains Retargeting in a way that makes sense especially if you want to keep in front of your potential customer. With retargeting contractors with the help of people like Angel can design ways to keep in front of their potential customers in non-threatening ways that. Angel does a great job of explaining the process how you can engage the customer and how you can present different offers or services to them by using different pixels.
If you are spending money getting customers to your website you should be able to do something with them if they dont buy now. Only 3 % of the people are going to buy now .what about the 97 % that came to you website what are you going to do with them?
With a retargeting program you can be in front of them when they ae ready to buy. because when they are ready to buy they are going to buy from the contractor who is in front of them when they are ready to buy .Thats why retargeting is the way to go .
Pinterest can also be a great tool for contractors also , before and after pictures are always great you can tell a story and when you get enough pictures on there you can get a book printed form Pinterest for 8.00. What a great leave behind tool for a specialty contractor.
Check out Angels book Social Media Marketing Success click through to Amazon You can contact Angel at www.TrustAngelFree.com And get some more great information on her blog
Also Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
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3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Bonus20Interview20Angel20Free20on20Retargeting20and20Pinterest20for20Contractors20episode20109.mp3
Category:pod cast -- posted at: 6:57am EDT
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Thu, 18 February 2016
How to compete on price against your competition. Most new business owners and many long time business owners haven't gotten past the price competition thing. Its actually a mindset as we will see its actually your mindset We all run into price competition it's how you handle it will determine many things it will determine how profitable you are it will determine your long-term longevity in business. Sometimes we think as business owners that price we have the ability to raise or lower prices at will in order to get business. That because we are the owners we are in control. When we think that way we are in control of nothing especially our destiny.
So this week in order to help you with the Business owner. I want to handle the price objection in a different way other than some of the ways that we've handled it in the past. This week I wanted to interview an employee of a company who is known to have the highest prices in his industry in our area. And talk to the salesman on how he handles each and every contact knowing that he is the highest price contractor or his airier knowing that he cannot lower the price to get a sale. This podcast is loaded with nugget of information about mindset about professionalism about follow through and having an expectation of giving the most perfect factional jam packed presentation and when the customer receives that information he knows that he's getting value for the price that he is willing to pay. I hope Brads interview has given you the nuggets you need to stop playing the price game start playing the value game and become a more professional contractor from your presentation and material but it also being your follow-through matter fact you should be all those so if a customer who does business with you realizes the value they are getting is real.
While also knowing that there still are people out there who are price conscious and are only going to deal on price and that that potential customer may not be your ideal customer.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences 3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Bonus20Interview20Beating20the20Competition20on20Price20Brad20Blanton20108.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 11 February 2016
5 things to do to prepare for Spring business
Hopefully you have not completely stopped your marketing even during the slow season because it's harder to get started back up completely then it is to just have it trickling out in the slow season
The first thing you might want to do is to go back over all the marketing that you did last year figure out what worked what didn't work,purge get rid of the stuff that didn't work and take more money and put it into the stuff that did work simple process but sometimes we get caught up in working too much in the business that we let things slide and don’t realize we can redirect the important stuff to get us more business. You might want to take some of those boring pieces that are not working in rework them so that they are intriguing and get people to respond on them.
Basically figure out what worked what didn't work
You want to redirected the information into a one or two page letter just on the highlights of some of the exciting things that went out in the business last year some of the new expectations that you want to do this year by helping them increase maybe the value of the property>However you know you run your business you might also let them know this is a great time to let them know of some of the new services that you have or some services that you've never told them about it's also a great time to run a special and if they are repeat customers you might want to offer them a spring cleaning maybe special to get them on the schedule before you get real busy and your prices go up of course you need to let them know your prices will go up as you get busier this year so you might run some sort of special invite getting them in the beginning of the season you might get them also at the end of the season depending on the type of work that you do. This particular one is very inexpensive to do and doing it creatively will get you a ton of business
In this marketing you might want to take some of the hot buttons that you've heard some of your customers complain about, no one shows up on time, no communicates and turn those into guarantees that you can add to your marketing that will help draw that customer that new potential customer to your pocket book
Like I said there is a turnaround time on your marketing it's going to take 2 to 4 weeks for your marketing to catch up to your actual workload so if were talking eight weeks before spring now is the time to set it in place get it rolling out in about three weeks and that doesn't seem it's not a whole lot of time when you really boil it down. Time flies so get er done before it’s the endo of March and you say. Crap I’m behind.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences
3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: 520Things20to20do20to2020Prepare20for20Spring20Business20Episode20107.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 4 February 2016
Are You Marketing Like a Farmer or Gleaning the Fields, Scraping together the left overs Episode 106
Are You Marketing Like a Farmer or Gleaning the Fields, Scraping together the left overs What is a Farm? You know what a farm is in the literal sense of the word. A “farm” is a geographic location where a farmer plants his crops and harvests them as his income. Your farm is a geographic area where a you plant your branding and marketing seeds, nurtures them until they ripen, and then harvests the yield for profit.
What you might not consider is the planning that goes into an actual farm. There are considerations like soil type; over using the ground causing it to grow fallow, and what crops will yield the highest monetary results You need to become the expert in the in your market place (farm area) in order to do that you need to pick the best farm land that will produce the largest profits for the amount of fertilizing you will have to do . So first you must pick the area you want to farm. Will it be medium size homes, luxury homes, Apartment complexes, management associations, hospitals, parking garages? The list goes on. You need a budget to plant seeds and fertilizer and to water that area to be able to pick out the weeds so you will get a good crop. A good area to farm could be from 500 to 1000 people you want to consistently put yourself in front of. What type of seed can you use a for, marketing? Community paper, for marketing Post cards for marketing Newsletters for marketing Email marketing Texting for marketing Lumpy mail one of my favorites for marketing Community Fundraisers Face book (Create your own neighborhood community page) Buy a mailing list. One you can own not just rent All your correspondence you want to drive the peoples to your website so they will see your reviews and they can get you free reports that help prove you are the expert in that market place .
For community farming using your picture on your website and in your marketing will brand you. Make videos. Have your customers put reviews on google places get them to do it even if you have to bribe them. This one thing will help you dominate google places and put you at the top in your area. Now with Pinterest and face book linked together you can even use that for you farm.
Be different about your marketing to your farm remember this. Your potential customer only remembers the memorable so be creative and energetic about what you put out here.
If you don’t plant the right seeds you will not get the right crop
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card
SendJim, Get A Sample | FREE Trial Already Done for you sequences
3DMailResults.com
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!
Direct download: Are20You20Marketing2020Like20a20Farmer20or20Gleaning20the20Fields2C20Scraping20Together20the20Left20Overs20Episode20106.mp3
Category:pod cast -- posted at: 6:34am EDT
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