Tue, 31 October 2017
Today I want to talk about when is the best time to give a discount? Starting off I’m a huge Fan of NOT giving discounts to New customers, I would rather sell the value proposition charge a little more and give them more, deliver more than they anticipate building that relationship with them so we can do business for a long time a real long time. Let's talk about psychology behind new customers and giving discounts and why I'm so opposed to giving that new customer a discount. If you're going to market your services weather by on Facebook or you do postcards or you know using A great tool Radius bomb and do postcards that way or even advertise in a local magazine. When you put in a discount to attract business. Then what you're doing is attracting the people who are looking for this kind of services but at a discounted price. And that's OK if that's what you want to be known for. If it's not then why do you want to attract people who are only looking for discounts? I know you're saying. I'm going to turn that person into a regular long-term customer. Well that is a nice thought but the majority of the time you don't, because they're always looking for a discount so they're not going to build that relationship with you that you were hoping for buy enticing them with a discount. Here's another thing that happens to you is that the person referrers likeminded people. Who do you think they are going to refer to you, people looking for that discounted proposition. It like being on a hamster wheel. They're going to refer people who expect you to discount, the whiners and complainers for the most part. Let's say not all of them are whiners and complainers but they do have a tendency to complain and whine and expect that discount. You know that's what you're attracting so really, it’s all your fault. These are the customers you are attracting. It is you fault and it’s not your fault you have set in motion these events of attracting discounted business . It’s not your fault because you really never thought about the end results and what you were really doing. I’ve been there, all you were looking at was getting more business, more revenue and hopefully more profit with the possibility of creating long tern relationships. But this is what really happens because you attract that type of customer from the very beginning on selling them the discount proposition they are not looking to build a long-term relationship. If you're going to give a ten percent discount or you're going to give a twenty-five-dollar discount that's profit out of our Business. How much business to you have to make up To replace that money you just gave away? I know the thought process. Oh I'll get it on the next time they do business with me. I’m telling you that for the most part they are not going to do business with you because they are discount shoppers. My ultimate question is this why do you want to put yourself through that trouble of discounting to get customers,when it ultimately causes pain and frustration in the pong run? You're going to do this for two or three years or longer and you're going to get fed up with the people that are complaining and whining and you're going to smarten up and you are going to start moving to a value oriented customer base a new customer base. And you will slowly purge the customers that are discount shoppers. When will I give a discount to a new customer it’s all done in the wording If I am giving a proposal for multiple services to be performed at the same time as, Pressure cleaning the drive, clean the pool deck, clean the lanai screen, clean the roof, wash the windows. I will give a bundle discount if 3 or more items are cleaned than I will create a bundle discount. I will give a discounts to my regular customers at certain times ,the key to that is when giving a discount there has to be a reason for doing the discount,
Use your imagination Build a good customer base without using discounts. Be known as the value guy giving them value for what they for which you what they paid for. While you are here at the website leave us a review on I tunes and share this on social media at the button below,
Our sponsors
Painting Contractors, Get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before some one beats you to it and it’s not available. https://www.1800propainter.com/
Comments[0]
|
Mon, 30 October 2017
Tom Mulliez Takes us through some of his key learnings that helped him stop and go and change direction from one way of doing business to doing a shift that just might transform his industry of offering guided out door tours. Tom Mulliez with ITreckkers.com a company that through one platform would help everyone experience a better experience to the outdoors’s. His goal is three-fold
We all face the same challenges and go towards those same successes so I want to bring Tom on today so he could share with us from a business owners perspective we could talk about the journey. Tom is an avid outdoors guy I asked how he came up with the idea of guides outdoor activities. Ten years ago and we had booked a fishing charter. In Savannah Georgia I believe and it just was a terrible experience you know on paper it seemed greatand we knew what we were looking for and when we got there the boat was not as advertised the captain seemed over it and it's just overall it was just a terrible experience he cared more about the thirteen hundred dollars he was putting in his pocket than creating a long-lasting relationship or someone that could refer him. That's why you know that that night I remember going and saying this is crazy we can't even find a great experience all the time and we know what we're looking. So how do we create something that allows for creating that great experience and that's kind of where the idea started forming. I was able to really put in time into the business model but the business plan wasn’t right and the launch and launch which was a utter failure. The first attempt. It didn't work out the way I wanted to now you know so first really quick two weeks into the launch this is all wrong so. Which was good I mean you know if you think about it I failed really quickly which was great fired all the people I was working with. my background is in customer experience. I knew nothing about how to market online and I knew nothing about how to develop and build websites and all that stuff. But I had a great idea that I could conceptualize what I wanted to look like and all that but I picked the wrong partners first mistake really dive deep into that and so then you know we launched the summer fourteen failure relaunched in April fifteenth. And really slow to get going but we got a first couple customers and first you know a little bit of repeat business, One thing led to another and here we are now across the entire state of Florida offering outdoor adventures. Actually we realized that we were not doing a good job of repeating that customer base when using third party guides so we have a mix of in-house guides and we have a mix of third party guides and in the house we bought the boats we bought the camping gear because to just be clear we do fishing camping hiking and paddle adventures across in Florida and so, we have our in-house guides who have our own gear and our return rate there was really high and then when I compare that to the return rate on the other guides in our network I realize wait a second something is not right Here. Either they're providing a poor experience from but in our survey. They're providing great experience but customers are not coming back and we realized they're not coming back because they're being stolen from under us. The guides you know who are the least business savvy individuals are only thinking about tomorrow's bread and not how to have someone else make the bread for you forever so for example someone we were driving ten thousand dollars’ worth of business to in a year is cutting us out of our own customers in order to gain that extra fifty bucks. Well lo and behold now we realize it's happening and you know we get rid of that person who was making ten thousand dollars a year off of us and now they lost it all. They didn't decide that this relationship was valuable to them enough that it would cost them fifty a trip to have a steady stream of business coming in. It's their loss but for us you know we can't sustain a business model where we're just constantly doing the entire value proposition and then be losing out on that repeat business. That’s where all the future profits are made. That's why we've took taken steps we've taken to stop that from happening. Actually,works better for everybody because there are things that we provide that that other people can't you know a guy who's on the water doing his job which is guiding. Can't return a phone call or can't answer the phone when he's with other customers, whereas our customer service we are there ready to go on weekends or weekday mornings whenever the customer calls we're going to pick up. When they aren't able to do that themselves so eventually we had some customers come back to us. By making all those mistakes and challenges Tom Mulliez at Itrekkers figured out what was going wrong and made course corrections to become a better company to become at better customer service , better at customer relations,figuring out how to change the way people interact with his company concerning the outdoors and outdoor adventures. Buy building a raving fan base in accordance with his goal that will help change the face of the outdoor guided tour industry. Tom Mulliez with ITreckkers.com a company that through one platform would help everyone experience a better experience to the outdoors’s. His goal is three-fold
Connect with Tom at He would love to answer any questions about the outdoors.
Facebook https://www.facebook.com/iTrekkersLLC Twitter https://twitter.com/iTrekkers Instagram https://www.instagram.com/itrekkers/
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before some one beats you to it and it’s not available. https://www.1800propainter.com/
Comments[0]
|
Fri, 27 October 2017
If you really want to grow your business, this is one system you want to put into place. Most contractors shoot from the hip. They wake up and look at their business and say, “I don’t have enough business” and then start marketing. Let me tell you form experience, it’s much nice to have your sales funnel full. Today I want to talk about good post card marketing and what do you have to do to make them more effective for your business? I’ll go through the process then tell you at the end how to use another media to test your message to see how it works for about $50.00. You will end up with 2 types of usable campaigns from two different media. So listen to the end! I see on the Facebook groups a lot of contractors are getting ready to try some new marketing techniques to ramp up their business. They are asking questions about which is the best?… flyers, door hangers, Every Door Direct Mail post cards, Facebook ads, even pay per click on Google. I go through the posts and I see a lot of postcards, EDDM postcards that a lot of the guys are using for their business and they post them on Facebook and ask how this look does or ask for others examples of theirs so they can get some ideas. I’m going to say most of them are pretty but many of you are asking only one question. You should be asking so much more about the mailers than just if they look nice. Questions like:
Marketing is hard work. Most business owners send out flyers as post cards. Actually, they send out flyers for everything. Why? Because most don’t know that marketing is a science. So, what basically happens is the contractor gets upset when they don’t get the results they really wanted or expected. When this happens (that you don’t get results) 2 things happen in your mind:
I would think that I would rather have my post card marketing be effective than pretty. So if I was sending out a minimum (500) that’s what, less than 175 bucks. By the end of this session I’ll tell you how to Create A Marketing Piece and test it so that you know relatively fast whether it is a winner or loser. So here is what I’m going to do, offer something that I’ve never offered before. I’m going to work with just the first five people who respond to this. Send me or email me a copy of your post card, front and back to info@contractorssecretweapon.com and I’ll critique it for free and I’ll help you make it better so hopefully you will get better results, because it’s all about results. There’s a caveat… those five people that send their postcards, I’ll help you make them better but I’m also going to post them on the web site to help others see what we did. So let’s design a post card! Your Offer What’s your offer? What is going to be the bait to get them to call you? I’m going to tell you what you are not going to use as bait is a discount! Why? Because if you do you are attracting customers who are only looking for a discounted service. If this is your tactic, then you have no right complaining about people who shop on discounts or price. Why? Because you are attracting them… this makes sense because you fishing with “bargain bait”. A free report it could be emailed, mailed, or a recorded message. Why do you want to do this? Because you should want more than the small amount of people who want your services now. You want to be able to put people in your funnel, to keep them as warm prospects so that when they are ready, you are at the front of their mind. If you are going to spend money to attract customers, make sure you squeeze it for all you can get out of it, not just for the present transaction. What could the free report be?
I find reports and recorded messages to be the best bait. Think about what would motivate your customer to use your services? Make sure to state the benefits like “Enjoy a day at the beach while we make your windows sparkle.” Or “Is your home dirty? Your roof and dirty windows are an embarrassment to the community (a clean roof adds value to your home)” Or for commercial, “Pressure cleaning also removes the liability risk of slipping and falling on Algae infested sidewalks.” Benefits are a must… people buy benefits. Like on a cold winter day, your seats on this new Ford Explorer make you forget how cold things are outside quickly! If you want to run some specials do not discount, you might want to include a freemium. A freemium is a bonus or a prize for doing business, something of high perceived value. This could be a free cleaning of a drive way with roof cleaning, a $159.00 value till March 29th. It could even be a free pizza for having us come out and give you a proposal.
And another important thing on your material… only market one, yes one, service! You don’t have to worry about all your other services, they will always ask you what else you do! Your logo very small and obscure, remember people only care what you can do for them, not who you are. And you must know the area you are marketing to, you must know your target and market only to those people. Now, how to test your marketing piece… testing it very inexpensively to see if it is going to pull in new customers or clients. Run a Facebook ad to test your marketing piece and see if it pulls and if not, change the ad. If it works after your changes print up your postcard and send it out to your target market. The nice thing about Facebook is that you can pick your target, zip code, gender, income, house price, etc. Really, Facebook is the place to try your post card marketing ad before you spend a fortune on a whole postcard marketing campaign. Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, Get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before some one beats you to it and it’s not available. https://www.1800propainter.com/
Comments[0]
|
Thu, 26 October 2017
In today episode in our contractor marketing podcast We talk about What business are you really in?
Let me ask you what business are you really in? If you answered one of the above or the trade you are in. That is how you derive your income. If you can’t get customers on a regular basis through lead generation or marketing you have no business. You are really in the lead generation business how do you get leads proper marketing You want immediate results marketing. Why should you run an ad a second time if it doesn’t pull the first time. You shouldn’t run the same ad. Are you marketing into a black hole? Stop It. If you learn how to put to put together a proper pulling piece you will have instant results marketing more on that next week Do you Track your marketing how far do you go? Do you really want results or feel comfortable? What is education based marketing? Are you a last-minute marketer? Connect with Pete https://bustoutthebigguns.com/welcome His free webinar https://impactwebinar.com/lead-gen-webinar How To Mail Out 152,143 Post Cards With Out Spending One Red Cent
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, Get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before some one beats you to it and it’s not available. https://www.1800propainter.com/
Comments[0]
|
Wed, 25 October 2017
Don’t get bullied by sellers of bad and boring advertising. This episode is about GOOD contractor marketing, how to create good direct response marketing with a call to action. We have gotten past the Boring marketing We have gotten past the Bad Marketing. We go through seven steps to creating a successful ad How you appeal to that emotion. How to get your piece of marketing in the A mail pile. What makes the marketing piece captivating is it the headline or the offer it could be both. We discuss how to have your marketing be the information giver, prescreens your potential customers and gets them predisposed to buying and who you are and warms them up for the sale. We go over what you need to have great a great compelling marketing piece, so you will know what you should expect in a marketing piece so that you don’t get bullied by sellers of bad advertising! Make sure you listen to the next podcast in this series What business are you really in? Go to the link below to preview some good marketing pieces that get potential customers to call. Examples of Good Marketing http://bit.ly/2gdAlT4 Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now. Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, Get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before some one beats you to it and it’s not available. https://www.1800propainter.com/
Comments[0]
|
Tue, 24 October 2017
Today's podcast is number two in series copy cats are losers. and it's about bad marketing. Its bad and bad marketing is we are going to talk about. And to make it clear on the copy cats are losers. You know I’m talking about your marketing. When you copy someone else’s, marketing without finding out how It works you’ve lost the minute you place that ad or sent that postcard or face book ad. Here is what you’ve lost profit that could have been strategically placed to make you more profit in your marketing approach to bring in more business and high paying customers. You’ve lost because I hate to say it you got lazy and depended on someone else to write your add who you thought was smarter than you because they had advertising sales on their business card. Our goal with this podcast series is to help you discover the right things to ask and to have a fairly good idea on what to put in your marketing to make it work. so, you will learn the difference between the boring, the bad and the good. So you can stop loosing you hard earned money and getting very little or no results. just remember I are a contractor too. I ve made the mistakes wasted the money then I got Dan Kennedy, Craig Garber, and a bunch of other top marketer's books and read and read and went to seminars so I could learn how to stop throwing money away and actually get people a, real customers calling me, You will be able to go to the link below and look at these and get an idea. Examples of Bad Marketing http://bit.ly/2yrthvY this first ad is going to be example number one and it's in our bad category mainly because it's probably size wise I say it's crammed full . Five and a half by eight you know one of those little flyer magazines that you get it's got a lot of I mean a lot of content in it I think that's what one of the things that makes an ad bad is that there's so much content into it that of course we always feel like we're spending a ton of money. We want to get as much stuff crammed into that space that we can so that everything is covered sometimes that is not the best way to do it. but in this particular want to sit by redoing your cabinets you know change only the fronts of your outdated cabinets reface don't replace. There's really no compelling headline there there's pictures you know little before and after pictures and is old and outdated the new now updated. There is so much stuff crammed into the ad That it is confusing. Confusing says I’m not going to look any more I’m not interested Again, there is no compelling headline something to grab your attention to make you want to continue looking at the ad. There are 3 actual examples I use today. Go the link above ad really take a look at the marketing pieces and see if you can see what I’m talking about. It all about knowing and learning what to expect from your marketing and what should be in your ads so that some sales person doesn’t sell you a line of goods. They are sales people who work for marketing companies they are not marketers. The next episode we get into good marketing and what to expect and why you position it a certain way. The link above has bad examples so you can be aware of what not to do.
Comments[0]
|
Mon, 23 October 2017
Today's podcast is number one in series copy cats are losers. and it's about boring marketing. We are going to start with the boring side of the marketing which most contractors gravitate to. Most business owners gravitate to because it’s easy. Easy does not mean correct or right. Many times, it really comes down to 2 things 1.Knowing that we need to advertise and market our business we take the easiest path. We have someone come to our business or calls us to advertise in the local high school program and we do it. Because we want to be in that part of town, so we do it and our ad gets put together. They put together something with your logo, telephone number service, (boring) and you feel satisfied because you met your obligation to market your company. Then you wait and no calls,
Sound familiar. Let's get beyond boring and move to the next step We will give you enough information to know what boring marketing is and show you how to stay away from it! We also help you discover how to move your marketing in the right direction so you can get an actual return on your marketing investment and not feel like you are throwing money into a black hole, knowing you need to market but not knowing if it is actually working. Examples of Boring Marketing http://bit.ly/2zbyWUw
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Painting Contractors, Get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before some one beats you to it and it’s not available. https://www.1800propainter.com/
Comments[0]
|
Fri, 20 October 2017
Our attention span at least in the United States for reading is five seconds a goldfish attention span is eight seconds ours is really five seconds because there's so much to distract us. We have five seconds to grab their attention it doesn’t matter what media we use. It could be
All of what we do to communicate to get customer has to be doen with in the first 5 seconds. Today we have Bethanie Noanami she ended up in tech while working as a senior in high school. 25 years later, here she is ; coaching World changing business owners like you. I teach you the technology you need to scale your business and give you the time you only imagined since starting your businesses. Imagine a less complicated business life. All you must do is take action! Technology was designed to automate manual things and make our lives easier...not harder! Technology is an essential component of everyone's lives. Imagine what happens when your systems aren't in order in your business world. Bethanie helps business by educating us on what we don’t know about the technology so it becomes our friend and works for us. Bethanie can help you bridge the gap between the black hole of technology and being able to use technology effectively. Connect with Bethanie https://www.facebook.com/bethanie.nonami/ https://www.linkedin.com/in/bethanienonami
Our sponsors
Comments[0]
|
Thu, 19 October 2017
Debt holds us back financially in our business and our dreams it’s time to change we can be free of debt or at least relieve some pain. They say that the average American pays 23% of his income in interest. Can you believe it? What could you do with another 23%? Today we have an opportunity to have Whitney Hansen of Whitneyhansen.com and Host of her own podcast The Money Nerds. She teaches millennials (anyone who really wants to get out of debt) how to pay off debt and gain financial independence. I give them the tools to have more fun with money, while sprinkling in a little weirdness silliness.
Whitney knows what she is talking about through experience and education she loves connecting with people who want to change the debt incumbered life and have fun doing it. Connect with Whitney Hansen Get her Free Guide 3 Best Tips for Paying Off Debt FAST https://www.facebook.com/WhitneyHansenCo/ Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Comments[0]
|
Wed, 18 October 2017
Sonya Karras and Sacha Kaluri joined me today so that we dive in to what seems to be a big concern for many business owners, What does it take to mentor the next generation, What are some of the key elements in bringing up the next generation and helping them become responsible business owners or even great employees? They share how they each got started on their individual journey and how years later joined forces to become a more powerful team talking to kids in schools throughout Australia. Creating their brand by helping others. Listening to them, you can tell they are passionate and driven about the next generation. Hopefully their enthusiasm is contagious and you can get some great take aways that you can implement in the lives that you come in contact with. Sonya Karras and Sacha Kaluri two of Australia’s most sought after motivational speakers. Speaking to more than 200 school groups, parents, corporate companies, government agencies and Not-For-Profit organizations each year for the past 17 years. They are the Directors of the Australian Teenage Expo, their country’s largest youth educational event. Co-creators and presenters of The Sonya and Sacha Show on national TV program and they have a radio show too. Being Social commentators with a column to the Herald Sun newspaper (One of Australia’s most widely read newspapers). Authors of a parenting book about young people “The Two Worlds Of Your Teenager”. (Being released on the 1st of August) Finally for two years running they are the official Australian Ambassadors for the United Nations New York Women’s Entrepreneurship Day. You can connect with Sonya Karras and Sacha Kaluri Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Comments[0]
|
Tue, 17 October 2017
Mark says are you tired of wasting money on marketing that simply doesn't work? Would you like to follow a proven marketing system built exclusively for small to mid-sized growing businesses? Mark is a small business owner also so he knows what business owners go through when we try to create a spot in the market place. He is also a Duct Tape Marketing Master Consultant and Amazon bestselling Author. The Small Business Owners guide to Local Lead Generation. He loves to help small businesses create and implement successful marketing systems to help them reach their desired goal. A marketing system that drives results to your business, because that’s what you want results. Mark believes that challenges in small business sales and marketing are not insurmountable and they can be met with a disciplined and focused approach he believes that technology and media landscape today makes it easier than ever for small businesses to compete and win against larger competitors. Ultimately, we want to have a full online marketing presence online and offline that generates a consistent steady flow of leads profitably for the business that's what we're after.
Connect with Mark http://fortunemarketinginc.com/ Get your 7 Steps to Small Business Marketing Success. Drop me a line to mark@fortunemarketinginc.com Also get Marks Book The Small Business Owner's Guide To How Can Your Small Business Possibly Compete Against the Big Guy? https://www.facebook.com/fortunemktginc/ Mark Z Fortune @FortuneMktgInc
Comments[0]
|
Mon, 16 October 2017
This is a teleseminar I did with Jim Palmer for one of my other businesses to put on our education page. The content was so good, I asked Jim If I could double dip him and use this teleseminar for our contractors at Contractors Secret Weapon. This episode is a little longer than normal I didn’t want to break it up. It’s that good. 100% open rate for your newsletter. That’s is a bold statement. Even for the Newsletter Guru Jim Palmer. Top tips to have a great newsletter.
Things that will alienate your customers.
Tricks to get a 100% Open rate:
If you are looking to build a great loyal following with you customer base where they will never forget who you are then you should connect with Jim and his team Today
Connect with Jim Palmer At http://www.nohasslenewsletters.com/
Our sponsors
Comments[0]
|
Fri, 13 October 2017
In the early years is where I learned the hard lessons like many of you have. I got tired of competing on price, everyplace I go was price, “how much is this, how much is that going to cost,” and they compare me to somebody else. So basically, without realizing it I was a commodity – like McDonald’s hamburger – and nobody likes being a commodity. I learned how to market to get people to call me. I positioned myself as the expert in the market place I no longer have to compete on price, I was no longer a commodity; I knew how to put things in place where price wasn't an issue. Granted, price is always an issue to some point, but would you rather talk to your customer where price is number one or price is number four or five in the list? Number four or five, because there are other things criteria, when it gets down to price and criteria is at four or five on the list, it’s about other things first and is the value they are getting, worth that price, so it’s no longer the price only, there's so many things. As I got in to the selling game I came to the realization. If you don't know how they buy, what's going through their mind how they think, then you will sell according to the way you buy, If you sell the way you buy how much money are you leaving on the table or worst how many sales are you loosing because you don’t know how your customer thinks. There are 4 types of buyers based on time and money.
These are the customers you really want to go after. Look for the next episode sign up for iTunes or Sticher and get delivered directly to your phone when it comes out.
Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb
Comments[0]
|
Thu, 12 October 2017
Today we are learning how to farm that's a very peculiar word. Most people outside of the real estate industry never really think about farming when it comes to business. Farming is cultivating the ground properly for harvest, the harvest is the profits that sustain your business and your lifestyle. A hefty harvest is having to be profitable so let's talk about what is a farm. Most people know what a farm is in a literal sense, a farm is a geographic location where the farmer plants his crops and he will work the soil until the harvest is ready. And harvest, is where he will get his crop. As it relates to our businesses we get good paying customers and a fair profit to run our business. Your target, as we have talked about in the past you want people who have money to spend on your services. We are going to call your target market area the farm. The soil type is the areas in where your target market lives. You need to become the expert in your market place your farm area. In order to pick the best farmland that will produce the largest profits for the amount of fertilizing that you will do. Fertilizing is your marketing or your touches. That may not just be one marketing piece it may be a continuation of three or four or five it could be a drip campaign it could be numerous things in which you do to cultivate your farmland. Just like watering your crop. By picking the area with medium size homes, luxury homes apartment complexes Management Associations, hospitals, parking garages the list goes. The only wrong farm is a target market that has no money for your services. You will need a budget to plant seeds and fertilizer and to water the area to be able to pick out the weed.(people who will not be our customers.) You will always be planting take a porting of the profit you make and set aside money for seed money marketing. If you eat to seed you will not be able to plant. There are so many ways to keep and farm a community it is endless to the imagination.
Look for the next episode on Target Marketing sign up for iTunes or Stitcher and get delivered directly to your phone when it come out
Our sponsors
Comments[0]
|
Tue, 10 October 2017
Who can get you in front of your target? What other types of businesses that have the same types of customers you have that can get you in front of your target market. Sometimes it makes sense to go after other businesses who can introduce you to your ideal client. I'm going to use my buddy Justin as an example he has a contracting business where he does foundational work for all homes. His best clients are those who own older homes. If he marketed to those people individually in these old sections of town he basically wouldn't get much of a result in his marketing, he would be spending dollars with mostly empty results. But when these homeowners find out that they need services like his. It becomes very important to them that his services will solve their problem. Their need is triggered when these home owners go to sell their home. What Justin has done is he's created a team that helps his company be the go to company that can fix their foundation problem. His team consist of
What he does is create letters of introduction, letters on how to solve the pain of that home seller who wants to sell his home but can't because he now has a house that can't be mortgaged by a bank or insured UNTILL the foundation is repaired. Let's say the realtor has a homeowner that wants to sell but has a challenge because an inspector found some foundational cracks or some structural problems that that need to be repaired because now it's important. The insurance company, the realtor, and the home inspector these three types of people make up his outer circle of his target that will, lead him directly to his ideal customer which we're going to call the bull's eye. Who can you use or who can use you to help solve problems that will get you to your target market. This strategy is awesome there is not of dollars to be spent on marketing to attract new customers as there is in the conventional form of marketing. Look for the next episode on Target Marketing sign up for iTunes or Sticher and get delivered directly to your phone when it come out Our sponsors
http://traffic.libsyn.com/contractorssecretweapon/003-196.mp3 Check out this episode!
Comments[0]
|
Tue, 10 October 2017
Here we are on number two the series target market no shotguns allowed. How your target market creates you more profit. Your target market is going to help you work smarter and not harder. You want the customer to chase you, with the proper marketing. All is possible. So how does your target make you more profitable? The size of your business will depend on the area or areas you choose to service. You are going to pick out your target area where they live, your target client who they are. You decide to work those specific areas, you're not all over town like you once were. You're doing this strategically extracting business from those areas. Any calls that come in from areas that are not in your target set them up on an off day a makeup day. You are in control of the time place on you yourself, your crews, your travel time and your down time. All your time just gets tighter, spending less time to running around you are learning how ot be in control. Ultimately you will own those targeted areas, if you keep marketing to those areas directly until it doesn't pay for you to market to those areas, you will know when to stop. You are going to have to set up some tracking system for the areas you market to, a simple excel spread sheet will do, keep it simple. I said that you will stop marketing to that area when you feel it's necessary to do so. Not quite true you will always drip those people who became your customers so they don't forget who you are. You will do this on a regular basis. I call it maintenance marketing. This way you always have people in your marketing funnel. You can move away from the transactional thinking, to long term profitability thinking. You're going to hear me say this a lot stop chasing the dollar. You want to be purposeful about everything you are doing, remember we as the business owners need to be control of our businesses so don't let our customer run your business. We are more than service providers, being in business we are problem solvers first. This is what will set you apart from being a commodity to a specialized business.
Why target?
Our next episode Can Other Businesses Help You Hit the Bullseye of your Target? Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb http://traffic.libsyn.com/contractorssecretweapon/002-195.mp3 Check out this episode!]
Comments[0]
|
Tue, 10 October 2017
Discover What a Target Market is. Your Avatar I want to welcome you to the beginning of our series of many series The title of this series is target marketing no shotguns allowed We are going to go through what is the target market or maybe what is an avatar depending on your age? Target marketing no shotguns allowed We're going to identify your target market who's your avatar. If done correctly, figuring out who your target market is you're going to stop chasing the money. Your target market is going to look for you to do business with, instead of you chasing the business. Most business owners are transactional. They leave a fortune on the table Through this series we will go through how you're leaving a fortune on the table by being transactional. (not having or defining a target) Let's start and look at who your avatar is or what they look like let's go through a list. Let's go backwards, and say who is your best customer? Who is your best customer? Are they married are they divorced are they a business owner are they a professional, a doctor, a lawyer, high level manager or they just an average Joe. Does the wife work if she does maybe were does she work? What is their income level, where do they live what type of house do they live the price of the house? Your target should be in a position that they have discretionary income, they might be looking for a service provider they might be looking for quality and not necessarily price. They defiantly are not going to do it them self. Do they have a need for everything to look nice ? I want to go after the busy professional because they work hard they play hard they have discretionary income which means. They have extra money. They budget money to get the things done around the house so they can go enjoy life. They know that by hiring someone to do the work it actually costs them less that's a mindset Yes, it is a mindset for them. It should be a mindset for you also because this type of target market are looking for professional service providers. Create the target so that when you think about them it rolls off your tongue. Write it down so everyone on your team knows the type of customer you are looking for. This is what your target can look like Bob and Mary are married they're about forty-five to sixty-five they have kids in college or kids in high school. Bob is an executive with a large corporation or owns his own business. Mary is a stay at home mom she takes care of the kids and she loves her home because she loves entertaining, she believes that a well-kept and maintained home will bring the best resale value when and if they choose to sell their home in the future. Mary takes care of the home Bob takes care of the money. Bob works hard and loves to spend time with Mary. Bob enjoys playing golf on the weekend and is not going to do any work around the house. Because he works too hard bringing the money. His weekends are important to him. He can afford to have someone else do the work that needs to be done around the house to help maintain its value for future resale purposes Bob budgets his money for your types of services. Bob and Mary are always looking towards the future they're not looking for just today they live in a nice neighborhood homes ranging from five hundred to nine hundred thousand dollars this is what your avatar should look like or sound like should just flow off and you know who they are there in your mind it's targeted it's well defined. The most important part of defining your target is now you can pick and choose who your customer should be instead of going after every one to td business with. Look for the next episode on Target Marketing sign up for iTunes or sticher and get delivered directly to your phone when it come out Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Check out this episode!
Comments[0]
|
Tue, 10 October 2017
Pia Silva is an entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build Badass Brands without the BS for 1-3 person service businesses in 1-3 day intensives. It's never been easier to capitalize on the knowledge and expertise you already have. With a few simple steps, some formulas for finding your badassery, and some stories from the trenches (believe us we've been there) you can start earning big bucks just for sharing what you know with others like the badass that you are. Badass Your Brand is for you if you:
The key is understanding how your brand and your business work in together to attract high paying clients. With a few simple formulas, some easy to follow guidelines, and a bunch of mind-blowing questions, Badass Your Brand will take you from generically selling your services like everyone else, to quickly standing out from the crowd so you can stop hunting for clients. Go connect with Pia Silva at Worstofall Design Claim your spot to this free training now WANT to start attracting high-paying clients? Take our upcoming training: pia@worstofalldesign.com 917-882-6437 https://www.facebook.com/pialovesyourbiz/ https://www.linkedin.com/in/pia-silva-86b2723 https://twitter.com/PiaLovesYourBiz Our sponsors
Check out this episode! http://traffic.libsyn.com/contractorssecretweapon/bad20ass20your20brand20pia20silver.mp3
Comments[0]
|