Wed, 31 December 2014
Taking your Game Plan to Action Plan #50 Contractor Marketing
The last two weeks we’ve gone over goal setting for us contractors, we’ve gone over marketing goals for 2015 in this week we want to go into talking about our action plan what you can actually do with those goals that will help you move you and your business along the way towards reaching those goals you have hopefully set this year.
As a side note one of the useful tools that I came across and used recently is an app from Action Coach you can download that app below at the end of this post. A neat little tool that will help you with your numbers and is very simple to use and you won’t have to run all your crazy numbers it's a make this simple for you and there's a nice little intro video. Moving on We talked about the mission, we talked about the vision we talk about your ideal customer and how that may change this year. Maybe it all may change this year depending on where you want to go and what you wanted to-do .And then maybe not. Now in this episode we go through the action plan how to take those goals that you set for your marketing in your business actually put them into an action plan so that you'll see results.
You might want to write down your task, breakdown the tasks figure out what is the most important and were from there you want to go .Writing down the important stuff to keep it to a minimum or a manageable format remember you in this game to win so set yourself for success . Now a different approach then but they both work is a goal sheet sets down 10 affirmations a day a sense of the three most important goals you want to or ned to achieve over the next 90 days and then check out what am I gonna do today to work towards my goal in these areas and then some ancillary notes so it's just sitting down so that you do it and do it daily so that you can be focused because we've are always talking about how the week gets lost when you just run out every day and get to doing doing, doing putting out fires. With these action plans they actually help you be more specific and sensitive to what your plans actually are and you find out that putting out fires sometimes you need to let them burn. Justin talks about in his book Every Contractors Selling Handbook some great action plans the Link is below..
Your Google calendar and your Google tasks in a calendar are another great way to keep on top of things and keeps you going towards your goal both excellent items to use your contracting business.
We’ve included the task sheet you can download to make your life a little easier. Link is below.
What are the important thing about the game plan and the tasks and setting them up so you can do the activators the actual reasons why you do what you do to create the income or create the business portion of your life it's the WHY that is so important it's the things that make you do the things that you do.
As you go through your list write down 10 things that you're grateful for every day just writing down it's amazing the things that it will keep you out of the pity party mentality .Off all the things I'm going to take away that I should write down is all things you're grateful for every day it's amazing on how your thought process actually does change when you go through this process.
The game plan for 2015 actually in reality is a game playing to win at the game that you are playing.
The biggest challenges presented to you amongst the last three weeks is actually sitting down and writing down your goals writing down your marketing plan now writing down your affirmations and action plan in reality its the hardest thing that you will probably do all year but it's the beginning stage to get you so that you can map out where you want to be for 2015 in your overall game plan. So make it a winning year..
Get Justins book Every Contractors Selling Handbook link to Action Coach 5 ways to profit calcultor.
Direct download: Taking20Your20Game20Paln20and20Making20an20ACTION20Plan2050.mp3
Category:pod cast -- posted at: 5:49pm EDT
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Thu, 25 December 2014
The One About Setting your Marketing Goals for 2015. Marketing is the lifeblood of your business because if you can't get the phone to ring or get people to do business with you .You don't have a business. You have an entity. Let's take a look at 2014. How did your marketing do for you? Let's get you started with setting just a simple five strategies for your marketing for this year and we can add to it as the year goes on. Here a just a couple of simple solutions that might help you get a better handle on setting your marketing goals and actually tracking them. So let's just take a look at networking, networking works it really works Justin loves it Dave doesn’t really like it but knows that that it works so if you're new to business or are strapped for cash to do marketing, networking is probably your biggest asset to marketing your business in the beginning days. Another thing that works well for us and will work equally well for you is thank you cards, thank you for referrals ,thank you for giving us an opportunity to give yu an estimate, thank you for your business, Its that one additional thing that no one else is doing that makes you memorable.It sets you art from the rest.
Another great marketing strategy. You can put into place is a newsletter mailed newsletter in front of their face every month they remember who you are and you keep in contact with you I'll never have to worry about a competitor stealing your customer because your customer is not going to forget you because every month you're going to be in their face your face in a gentle way. Do this great strategy for this year 2015 Facebook advertising because it's so cheap so inexpensive you can get in and out and a relatively short period time if your ad doesn't work I set up your ad and your list types has a phenomenal numbers of talking people have used Facebook at effectively. You have to test and measure and continually tweak it till you get the responses you want.
EDDM is an effective marketing strategy, we talked about EDDM before but I'm really want to focus on Pete Mitchell's stuff going back on podcast number six . And get his free report how to mail out to 153.243promotional postcards every month without paying one red cent even including postage. postage. Establishing power partners people that you can work with or have worked with that will refer you on a consistent regular basis. Once he keeping your power partners in the loop is be ready around ready with what an new books are coming out in the marketplace that could benefit them when you come out by dozen or so and send them out & say thanks for always thinking of me and I was thinking of you when I read this so heres a copy for you enjoy.I bought this book.
Both of us like a three step letter campaign for your marketing whenever you want to market an item it's amazing how the response you get on three-step S opposed to just one single mailing that the numbers are just are outstanding in your favor with the 3 step letter campaign. A great resource for your three-step mailing campaign is http://3dmailresults.com/ go check it outt great resources there for your mailing campaign.
One of my favoites referral rewards marketing,we reward our customers who refer us to like-minded people to some we give them just thank you cards, dinner out ,s coffee out on us just some simple little things that no one else does . I would rather spend my marketing dollars on referral rewards .I would rather spend money on them than I would rather give it to an advertiser I’m taking a chance on because my customer has become my advertiser.
Also educational marketing with a free report or video that you have on hand sso you can pass on to your customers.
Direct download: The20One20about20Setting20Your20Marketing20Goals20for2020152049.mp3
Category:pod cast -- posted at: 8:00am EDT
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Thu, 18 December 2014
Basics of starting the GAME plan for your Contracting Business 48 Basics of starting you r 2015 game plan A PLAN to WIN. Let’s make it as simple as possible .I hate long drawn out things and processes to do. Game plan is goal setting. Think of it as a game fun to play rewarding to win and when you miss it can be rewarding also. Why because every day is a learning experience But the main point is you are keeping score so you know if you are winning or have to tweak to play to move you closer to the win.. So let’s take a look on how well we played last year Take your stats for last year revenue, net profit marketing expenses, average sale, Take this download worksheet and fill in the blanks or add your own criteria Get started today. Roll up your sleeves grab a cup of coffee and get started. Figure out how you did last year celebrate if you did well and if you didn’t celebrate a new beginning for 2015. Take 2015 and stat setting the game plan into action for your contracting business. Figure out the year then back off to a 90 day plan and take the 90 day plan and break it down further to 12 weeks . By writing down a plan it will set your mind in motion to make those items in your plan a reality. Go review your mission and vision see if it needs to be tweaked or changed up. As you go through your average sale think about how you can increase those sales. Seriously consider raising your prices at least 10% across the board. Guaranteed no one will even notice. Now review who your perfect customer should be > What type of customer do you really want and what type do you have right now ? Are they the same? If not how will you change that ? 2015 is going to be the year of change for the better just by putting a game plan in place will get you headed in the right direction. Remember treat it as a game The game can be fun its played with passion it gets strategic and there is always a winner it may as well be you.
Direct download: Basics20of20starting20the20GAME20plan20for20your20Contracting20Business2048.mp3
Category:pod cast -- posted at: 7:54am EDT
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Thu, 11 December 2014
Why do you want to set goals? If you are not sure where you want to go how can you get there? But there again if you don't set goals for your business how can you be disappointed. Goals do you want more revenue how much , how will you make it happen? You’ve heard about smart goals, specific measurable goals. I going from here to there but how do I make the journey I want to know what is it look like? is it measured in dollars ,is it measured by clients, is it measured in percentage of profits. Are you setting up your business up so that you can work your business to create the lifestyle you want or is your business controlling your life? What is the goal? So what about really setting your goals how should you set them in income goals that’s what weve mostly been told .Try looking at it from a new perspective market share, to go after increases but looking at a different way what if you set your goals for market share of the business that you want to go after what are they 3% 5% 10% or 20% the reality of doing your goal setting that way you'll surpass any income goal you ever thought about making. One of my favorite podcast is 10X talk with Dan Sullivan and Joe Polish Dan says its easy to double our goals he says go for the max 10 times your goals sounds like crazy but your brain will come up with unbelievable ways to pull it off. Th e point is to strategically run our business. Strategically figure out what you want to go after maybe you might want to not go after anything different but you might want to cut something out take away the unprofitable things your business take a look at your one-year overview of what you want to achieve and then break it down into four 90 day action plans maybe you can tweak your margins maybe you can increase your closing ratio there's more to goal setting thea just revenue I want to make more money take into these other considerations you can actually increase your profit work last and as we go farther we will talk more about actually setting goals on a per item basis.
Direct download: Why20Do20You20Want20to20Set20Goals2020in20Your20Contractong20Business2047.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 4 December 2014
Think about it before you can get started on winning you have to move the obsticals that mey be hoding you back. The first thing to think about is how to drag yourself out of that slump.Sure it’s the holiday season and things may not be going as well as planed . The first thing you have to realize is that when our in a slump is this: The reason you are in a slump is because of you. PERIOD! Its not you significant other or the economy ,its simply you. Even its dissapointing to hear that it’s also great news.IT means that ouly you can get YOU out of that slump. You don’t wait for the economy to turn around or your significant other t do something . You can do it your self. ( You have to do it yourself.) So why does the slump happen? It’s usually because your tired and depresed. Your just not excied about your business anynore. How do you get excited again ? 1) hang around successful people . This is the easiest and fastest way for a pick me up get around big thinkers. STOP hanging around with complainers and whiners .Attitudes are contagiousand you can determine yours by the people you hang around. 2) Get educated . Get books ,DVDs and cds and audios. Sown load podcast to listen while your driving or get you book on audibele and listen to that while you driving . STOP listening to the news if it’s important some one will tell youabout it. When your bored or depresed you can’t get new clients becaues of your attitude . Can you blame them?
Next thing you can do is Remove the Mental Garbage Most of us have lots and lots of mental garbage. Mental garbage is ideas and thoughts that we have been fed since we were born.These thoughts and ideas are dead wrong. We’ve herd themm over and over agaon and we believe them. Thoughts like If you work hard you will succeed. That one is a crock what about the kid in school that always got A’s and never studied. Then ther is the kid who studied and only got B’s os working hard dos not insure successs. Before I used direct response marketing – when I was broke. I worked HARD Much harder than I do now. Now that I have powerful markeitng strtigies . I don’t have to work as hard.
Your sales letters have to be “professional” This is ridiculous. I don’t’ care what construction professionals think . I care what my clients think and form experience memorable is more important than pretty .In other words no boring material.
You have to get the excitement back in your business and only ou can get you on the road to WINNING.
Direct download: How20to20Get20There20From20Here20-On20the2020Road20to20Winning20in20Your20Contracting20Business2046.mp3
Category:pod cast -- posted at: 7:00am EDT
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