Wed, 30 July 2014
Let’s face it you know a tremendous about your industry and trade Every day you answer your customer’s questions, you answer your potential customers questions and they are the same ones all the time.
You know you are the expert in your field but does your customer How about your market place your community do they know you’re the expert? Probably not you don’t have to be in business any particular amount of time to be an expert. Its not like an apprentice program.
What does it mean to have expert status in your community? People search you out to do business with you. Because you are the expert your new customers who searched you out are willing let me say that again willing to pay a higher price for your services. Why because you’re the expert .
So how do you become the EXPERT? Write a book , you say I’m not a writer, then think of yourself as an author, This week we go through how to put together a book in 90 minutes. Not 90 days You have everything in you mind and it comes out of your mouth every day. Follow the formula in this week’s podcast we borrowed from Dean Jackson And get started ,geting started is the hard part. Really become the expert in your community get that book written and use it to grow your business.
Direct download: The20One20About20Becomming20the20Expert20In20your20Market20Place2028.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 24 July 2014
Simple steps for adding customers with really cheap marketing you decide
This week we lay out a simple program for growth The growth challenge 30 days to more profits How simple can it get? If you want to grow your business it really can’t get any simpler This is so simple it’s absolutely crazy marketing but it works. It will work if you are a one man operation or have 100 employees. You get to work in your specific target area with your ideal customer. In order for this simple strategy to work effectively you have to know your numbers. What does it cost you to walk out of the door each day drop dead break even. It will be helpful if you know your customer lifetime value then you will be able to see the bigger picture. Once you know our customer lifetime value things change. There is so much more you can do to grow your business.
Direct download: Simple20Steps20For20Adding20Customers20With20Really20Cheap20Marketing2027.mp3
Category:pod cast -- posted at: 7:18am EDT
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Thu, 17 July 2014
Should you use form letters in your follow up marketing? There are 3 types of sales your business goes through Are you instituting a process in your selling cycle? Pulling everything together makes the whole process. After the customer has contacted you, you start the process of Using the sequence of form letters The thank you for the opportunity to give you an estimate. Conformation to your customer’s questions. What about surveys? Keep in touch with them on a regular basis (monthly newsletter).
Check out the new client kit. Very informative Remind them what you actually d.
Direct download: Should20you20use20Form20Letters20for20Before2CDuring202CAfter20the20Sale2026.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 10 July 2014
The One About Can There Be a Target Market That Will Get You to Your Ideal Customer?
Could there be a target market with in your target Maybe we could call it the bull’s eye. Isn’t that what you are ultimately looking for is to hit the bulls eye.
Are there other players in your market that can get you? In front of the people you want to do business with? That might introduce you as the solution to their problem.
Does one marketing sales letter need to be generic or specific in your approach? Or do you create a letter for each group that will get you in front of you ideal customer.
Discover how to become the expert in your field. Pull the nuggets out creat your marketing plan and become e the expert.
Direct download: The20One2020About2020Can20There20be20a20Target20Market20within20your20Target2025.mp3
Category:pod cast -- posted at: 7:00am EDT
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Wed, 2 July 2014
Sales letter vs Brochures which one wins for marketing? Everyone is intrigued by putting together brochures for your marketing Is the time spent finessing a brochure really worth it. Does it bring the results you want or is it just a pretty piece. How many do you have to print up.at a time .What if you change or add a service? It really SCREAMS sales so how do your get people to read it. Now let’s take a sales letter believe it or not it doesn’t scream sales like a brochure. With a good marketing sales letter you’re building a relationship with the reader you know what is on their mind that you a can help them with. You are actually leading them where you want them to go to the end of the letter they can’t randomly look at flaps on a page and get glassy eyed and throw the brochure away. With a letter you can print one at a time or a hundred at a time. Make as many changes as you want. Consider multiple mailings to the same potential clients we recommend at least 3 sequences to a campaign. The more you mail to the same people the better your response rate is. The key is to get your message read change up the type of envelopes. Track it, track it.t rack it Always make sure your letter has a call to action . If done properly your sales letter actually become your sales agent .
Direct download: Sales20Lettters20vs20Brochures20which20is20better2024.mp3
Category:pod cast -- posted at: 6:30am EDT
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