Thu, 2 March 2017
Upon this page, I'm heading to make clear what's heading on with mobile websites, how you can shape out it influences you and how to handle it next. Meet to "mobile-first indexing". Nowadays that more and more searches on Google happen on mobile each 12 months, they want their search index and the results you see to stand for the majority of their audience - mobile people. What does this mean for you? Google is the company that settings much of the traffic to your site is raising the bar on what's required for your website to continue getting traffic from Google. Rather of seeing your sites desktop version and demonstrating the desktop version to the people searching for your services Google will see your site as if it only existed on mobile. In their official post, Google told us, "Our search index will still be a single index of websites and programs, our algorithms will eventually mostly use the mobile version of the site's content to rank pages from that site. " How large a problem is this for you? You can find out in the next minute by starting your smartphone and yanking up your website on the phone's browser. Is definitely the print easy to read? Are typical of your sites pages visible? May you navigate from webpage to page easily? What about the pictures? May you see them? Perform they load quickly? In the event that you answered yes to my questions, awesome! In the event, you had some "no's" mixed in with your "yes" answers you might have a problem and you should proceed to another 1-minute test. Go here: https://search.google.com/search-console/mobile-friendly and enter your web site's URL in the pack towards the top. In a few seconds Google, will say if your site meets their basic conditions if you are "mobile-friendly". There are 3 various sorts of results you can expect. First would be a passing grade. For a short time now many new sites were built to be "mobile responsive" or mobile friendly. For those who have a reactive design, your site resizes for these devices that is visiting. Cell phones see a smaller version of the site but all the content and internet pages are the same. This is actually the best solution for each and every site owner. A second group of owners are those who were proactive many years ago when it was clear that more and more internet search got been conducted on cell phones and tablets. These individuals invested in a "mobile" version of their site, however that mobile version may or may well not have solved the challenge you now face. If you have a mobile site visitors are redirected to the mobile version automatically when someone visits from a phone or gadget. If the address of your mobile site is m. your domain. com or some variety of that, then you have a mobile site. This solution can work but I'll extreme caution you because technically you have two different websites. In many cases there will be different webpages and varying content on each. For now, make sure both sites signify your business well but make a plan to eliminate the separate mobile version by upgrading your website to a reactive design at your original opportunity. The third group of sites are those that simply aren't set in place up for mobile site visitors. These sites are hard to see and practically impossible to read. Really true that after asked Yahoo says "Don't worry" if you don't have a mobile site. They notify us they'll "Crawl your desktop version instead". We would, however, not wait in getting this settled. If your competition all have quality mobile sites therefore you don't, I would expect that to eventually take its toll on your business. It's also possible that minus a mobile site that your desktop site is old and in need to a major update too. Since Google ranks sites they feel are the best, its always a good idea to own one of the better roofing sites in your area. Let's say you passed the mobile test with flying colors - your results show you do have a mobile site and it represents your business well. Is there something that can be done to gain a benefit over your competition? Certainly - Google is testing many things in deciding where to rank your site, but one you might not exactly think much about is in fact one of the biggest factors. It's the speed of your site. And before we do any victory dances, a few check this quickly. Check out to the Google Velocity Tool and run quality. With some mystery and magic, Google is heading to test your mobile and desktop versions of your site and inform you how fast they load and if there are problems, where to find them. Knowing if there is a problem, you may need your web guy to help you get everything working as needed. Discovering and addressing site speed issues makes a lot of sense when almost 40 % of web users expect your site to load in 2 just a few seconds or less. We've talked about three simple tests you can run to determine if this is a problem for you or if you're free to relate with your holiday break celebrations. When you've passed these tests, congrats. You should be well positioned to get more visibility in search motors, more visits to your site and hopefully a wholesome increase in your leads and sales in the new year. Are you mobile friendly : https://search.google.com/search-console/mobile-friendly Googles speed tool https://testmysite.thinkwithgoogle.com/?_ga=1.66391214.1006696618.1475166267
Contact , Scott Dennison 727-388-6631 https://linkedin.com/in/scottadennison
Direct download: scott20dennison20google20mobile20platform.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 23 February 2017
50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162
50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Naresh Vissa 162 In Naresh Vissa's book 50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition. Our conversation goes like this I know that digital is here to stay but I wanted to recap the first chapter in your the book you say direct marketing is the only marketing you need to know how can you expound on that because I know it covers a wide realm of things. Naresh: if you read my bio earlier and I got a lot of great experience from some of the best direct response marketing companies in the world and I name chapter one of my book 50 Shades of Marketing Whip your Business into Shape and Dominate your Competition, chapter one is called why direct marketing is only marketing you need to know because at the end of the day direct marketing is the greatest of our allies now what is direct marketing direct marketing, it simply means that a business directly connects with a consumer not necessarily their customer but a consumer, the problem with doing a lot of marketing that people are kind of brainwashed into thinking the problem with a lot of marketing is you don't really know who we are marketing to you're just kind you are marketing but you don't know if there's going to be a return on that of marketing avenue with direct marketing, you can carefully plan out campaign so that you directly reach your customer, so how you reach that consumer is up to the person running the campaign, up to the business owner. Historically marketers use channels like snail mail, coupon telemarketing, etcetera. Now today the best form of direct marketing you can still use direct snail mail but you can also do email marketing which is the most effective way to directly market and then there's also content marketing like running a website or if not even a website but a blog or podcast these channels directly can connect with consumers to give you an ultimately we are looking at finding or creating your perfect target market as opposed to using the shotgun approach. Some examples of using the shotgun approach are newspaper ads, radio, magazine, free to the public newspapers. One of the best medias to run targeted ads is Facebook. One of the other topics we talk about in this podcast is the market and financial trends where we in the scheme of things and what can we look out for and forward to. Naresh Vissa is Founder and CEO of Krish Media & Marketing – a full service online and digital media and marketing business consultancy, agency and solutions provider,utilizing strategies to streamline sales and branding processes. He has worked with leading publishers, media firms and institutions such as CNN Radio, JP Morgan Chase,EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Publishing, and Stansberry Research. You can connect with Naresh Vissa http://www.linkedin.com/in/nareshvissa Subscribe to his newsletter Grab a copy of his book on Amazon #1 best seller -50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition
Direct download: 5020shades2020of20marketing_Naresh20Vissa.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 16 February 2017
How To Design Your Winning Formula with Ling Wong episode 161 Ling provides content strategy and copywriting for service professionals, with the focus on helping them create a personal brand so they can STOP being a "commodity" and stand out in the marketplace. Ling Wong is a word smith and knows how to get you in front of your best clients so you can sell yourself and your products and services. We as business owners have learned over the years to become very proficient in at selling our product and services. That once we get in front of them. We rack our brains create marketing programs and spend a ton of money getting in front of potential clients so we can have a good closing ratio, See we know how to sell once we get in front of the client we know how to sell our services but we don’t necessarily know how to sell ourselves, let me repeat that one we know how to sell our services but we don’t necessarily know how to sell ourselves to get in the door. That’s where word smiths like Ling Wong come in, with the proper words they can provide you with the winning formula combining the best of who you are what you do and your portion of delivering the goods. Now you have a complete package. Before you only had an incomplete package and didn’t really know it, but in the back of your mind you really didn’t know what was really missing, you really knew it could be a little better, know you know why. There is a piece missing how do I get in front of my potential customer so they know who I am and what I must offer in such away they call me. That’s where ling comes in Ling Wong helps coaches, consultants, service professionals, solopreneurs and small businesses apply these best practices to their specific business models and circumstances. She publishes weekly on her blog http://business-soulwork.com/blog/, and you can learn more about her professional accomplishments at https://branded.me/lingwong. Ling Wong :: Intuitive Brainiac | Creativity Mentor | Copywriting Alchemist. Author of “Copywriting Alchemy: Secrets to Turning a Powerful Personal Brand Into Content that Sells.”
To get in touch with Ling so, she could help you create a personal brand and getaway from being a commodity
Direct download: How20To20Design20Your20Winning20Formula20with20Ling20Wong20episode20161.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 9 February 2017
Who’s is in control of your money? with Damion Lupo episode 160 You should be, do you want to be is the question? But you say how can I be in control? Today I have Damion Lupo with Total Control Financial Damion’s passions are helping his clients and potential clients realize there is a more powerful way to have control over their money so they can be in control of their retirement income, His goal Disrupting Wall Street - Empowering Main Street ® In this interview, Damion Lupo talks about red arrows and green arrows and if you are familiar with the stock market you’ll get it if you have money in the stock market you understand the craziness of watching the red arrows go down and the green arrows go up.
One of his stories he relates to one of his clients in the construction industry for 35 years Damion said I was talking to one of my clients just last year and we were working on some of their money strategies and was a couple the husband had been swinging hammers and building things for 30 35 years and we were talking one day about their wealth and this is when they had their money in the stock market and so what I heard was you know every day we look at them we look at the news and we see these arrows like the newscasters jump on there and they say today the dow jones is up and it's a nice green arrow and the market went up and they go all we felt like we were richer but then we got nervous because maybe tomorrow it's going to be a downward arrow and today if it's a red arrow then we will feel poorer and what we notice is that we're on this freaking roller coaster and our emotions go every which way.
My gosh what's the market come to do know and there's going to be a narrow experience and I listened to them and I way you are not the only ones that are going through this I totally get that because I've been wiped out in the stock market several times says Damion .and I designed a system so you don’t have to stay on the roller coaster so they said we don't like it how do we get off this thing I said well there are some options it's going to take some work. I mean you guys are smart you you've been out there and you work your butts off so you don't have any problem with with engaging and learning what you need to know. I mean did this this guy was building beautiful houses and I said if you want something different I can teach you how to take control and get off that roller coaster and start driving your financial future and they said get us off the roller coaster Now they don't care where the arrow goes because they are in control of controlling their future and their money .If you control your money you have a lot more options to control your future what your life looks like
The Quick & Dirty Guide to the Q.R.P. Have a rollover 401(k) and not sure what to do… this is your answer Your step by step guide to taking total checkbook control of your 401(k) rollover funds. Do something productive and stop getting screwed by Wall Street and the Big Money Managers. Tired of Wall Street's games? Our Self Directed 401k eQRP is the most powerful retirement plan available putting IRA’s to shame. With our eQRP you are your own custodian meaning no annual management fees, ability to purchase and hold REAL GOLD and Real Estate. You can also defer and deduct up to $120,000 per year off of your taxes!
Connect with Damion Lupo at And get your Free Down load of book
Direct download: get20control20of20your20moneyDamion20Lupo20160.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 2 February 2017
Construction-Ed a new platform for contractor learning.159 Now the biggest challenge is going to have is the coming and going is to set time aside time to diligently study and go through that what you purchased so that you will get the most out of it. Look at all these awesome teaching programs that are available and you think to yourself theses are some awesome classes but I’ll come back after I’ve straitened out some of the business challenges Incorrect thinking Just want to stop by and take a look and see how this can help you with your business to get the education from the pros that have already made all the mistakes and are willing to share that information with you so you don't have to make the same mistakes. And you can email Jeremiah jrizzo@construct-ed.com and you can put in the promo code secret weapon to get your first class at 50% off
Direct download: Construct-Ed20with20Jeramiah20Rizzo20episode20158.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 26 January 2017
SIT DOWN, SHUT-UP, AND COLOR! Leading the “MY” generation. D. Kevin Berchelmann 158 Entitlement thinking…don’t you just love it?? More and more, many employees feel that the rewards of business, employment, and hard, successful work are a ‘right,’ not the reward and recognition for performance, or results of a business need. What’s up with that?? Kevin calls it the “MY” generation. His session on leading through these entitlement ideas is entertaining, and sure to evoke responses from all attending. After all, we all ‘know someone who…’ Now, don’t be misled into thinking that this “MY” generation is “generational.” It isn’t. It crosses all ages and demographics; all industries and backgrounds. It is certainly not a play on words representing Generation X, Y, Z, Q, or any other such ridiculously-labeled group of people. It’s people just like you. And me. Us. So, it’s growing like a weed, and we can’t blame it on a single age-group (darn it!). What, then, are we to do?
It’s not just in the construction arena it’s in every arena and we are seeing more of it as more eople come onto the workforce its including every generation. The entitlement feeling is like morphine across all generations now so it’s something we al have to eal with. But what causes or caused the problem with this type of thinking and behavior? It hasn’t appeared all of a sudden or on its own so what are some of the possible caused of this thought process that seems to be running rampant in our work force It’s not like we are victims we woke up one day and it was just there. Think about this you have a policy at work could be something as simple as being late It’s your policy that tardy ness is not tolerated, the offence along with the consequences are in the hand book but when someone comes in a little late the apologize the first couple of times nothing is done and now they feel entitled why there was never any consequence. So let me ask you this who’s fault is it for the final attitude and behavior. The boss is. I know this seems small and of no consequence, it does lead to a much larger epidemic of poor attitudes and behaviors. Now let’s get to the nitty gritty. Whose responsibility is it to repair the damage that has been done? Whose responsibility is it to retrain employees to change this undelaying attitude? It’s always easier to blame someone else. But that’s not the correct answer. Kevin Berchelmann has some great thoughts about the work environment and how to help create strong leaders. Does your company desire to have Kevin help your leaders lead and have your organization succed?
You can finds out more and connect with Kevin at http://triangleperformance.com/ Email him info@triangleperformance.com Or call 281.257.4442
Direct download: SIT20DOWN2C20SHUT-UP2C20AND20COLOR2120Leading20the20201cMY201d20generation.2020D.20Kevin20Berchelmann201582028229.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 19 January 2017
Run Your Contracting Business with Less Stress More Success with Al Levi 157
I'm excited to talk to Al Levi today because he is a former heating air conditioning and electrical guy was part of his family business for 25 years he created the systems in his family business that allowed him to sell his shares of the family business at the young age of 50 to pursue a consulting career to other business owners create less stress and more success by helping them implement the systems to manuals that helped the family business become more streamlined. Out of that process, he wrote a book called Run your Contracting Business with Less Stress and More Success the 7- Power Contractor. A 7-Power Contractor is a leader who is in command of the seven major areas that require their attention as an owner—leadership and planning, operations, finance, selling, marketing, staffing, and sales coaching. Written by contractors for contractors just like this podcast.
Al talks about the struggles many of us have and actually create for ourselves and how to overcome them.
Is today’s generation in the workforce any different than past generations entering the workforce and how to have your systems work in step with your employees?
We talk about how the implemented systems and manuals on policies and procedures once in place actually paid for themselves I the following areas
The implementing of systems and policies and procedures, in reality, helps you have your employees buy into the company process. Why
Al has helped many businesses create more success with less stress through the 7- power contractor You can a copy of his book click here to go to his website https://www.appleseedbusiness.com/
You can contact Al https://www.appleseedbusiness.com/contact/ 480-205-5164 ● fax: 212-202-6275 ● al@appleseedbusiness.com
Imagine .. Vacationing without worrying about your business? Really
You will join me, Al Levi, on June 8-9, 2017, in Phoenix, Arizona for my BYOM Workshop where you will…
Be one of just 10 non-competing plumbing/heating/cooling/electrical companies to learn directly from me you must have a minimum of 1mm in revenue per year to be considered. Spend two days customizing your operating manuals so you can immediately roll them out to your employees Improve your business in a life-changing way with a potential return on investment that no new truck or piece of equipment could ever equal
I invite YOU to be one of those 10 companies.
All you have to do is click here to register for your complimentary 30-minute phone call with me to verify if you will benefit from BYOM. Click here to register for your free 30-minute phone call with Al
Disclaimer: By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice.
Dave Negri makes no guarantee or other promise as to any results that may be obtained from using the information provided. You are solely responsible for the use of any content and hold Contractors Secret Weapon all members and affiliates harmless in any event or claim.
If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.
Direct download: Run20Your20Contracting20Business20with20Less20Stress20More20Success20Al20Levi20157.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 12 January 2017
Productivity minus the busyness STOPS the madness Anmol Singh 156
Direct download: Productivity20Minus20Busyness20STOPS20the20Madness20Anmol20Singh20156.mp3
Category:pod cast -- posted at: 7:16am EDT
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Thu, 5 January 2017
Relationship Marketing on LEGAL Steroids Joshua Lattimer 155
It’s really awesome to have Joshua Lattimer back on the program Today we really go into relationship marketing and Josh has really taken This concept to a whole new level and putting a new twist on the whole concept by renaming it the Gratitude effect. Why is important to make you customer to feel really important appreciated and loved. It cost so much less to keep a customer than it to go out and get a new one. Yet we continually go after new business because most business owners have leaky buckets. And the only reason they have leaky buckets is their customers are leaving because they are not treated special . Heck most business owners never give that customer they just did business another thought. Regardless if you Send Jim the importance of making your customers feel appreciated love and having a real relationship with them rather than only focusing on a wham bam thank you ma'am transaction right and leaving them high and dry look little businesses don't follow up sometimes at all or not enough with their customers. This is your company's biggest asset this is the thing this isn't like the gold mine in your pocket for whatever reason we completely neglect it ,not on purpose but it can kick and devastate your business and it's one of the big reasons businesses get stuck at the same revenue level for 10 or 15 years because they're getting as many new customers in as they're losing on the backend and they're just spinning their wheels because they have no retention strategy in their business at all that's really unfortunate but send Jim tries to do is solve that problem yeah it's going to cost a fortune to get new clients in the business and in fact it actually cost 8 or 10 times more to get a new customer than it does to keep a current customer. Everything is about math so do the numbers does it make good business sense to lose customers on the back end while your dumping money into the top end of the funnel to replace the ones your loosing or would it be wiser to take a good portion of your marketing and focus on keeping your customers the ones that support your business and do some new lead capture for new business for actual growth.
To learn more about Send Jim and how you can plug your leaky bucket and retain your profits and grow Click here to get your 14 day trial Sign up for send Jim right here and send me the paid receipt and I’ll send you a bonus of 15 sequences So you can get your account up and running
Direct download: Relationship20Marketing20on20LEGAL20Steroids20Joshua20Latimer20155.mp3
Category:pod cast -- posted at: 7:07am EDT
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Thu, 29 December 2016
Gratitude Ending one year and starting the next on an upswing 154 I thought it would be great way to end the year and start off the new year. I want to take this episode and dedicate it to helping all of us be more grate full for what we have ,what we accomplished this past year and I know many of you are like myself and are high achievers and coming to the close of the year and looking back many of tend to look and see what goals we have not achieved and look at that. I want to go in another direction, hard for me to do because Im one of the ones that looks and says I have not done enough. So, let’s start off with gratitude in mind today Im grateful for all of you who listen each week and take some of the nuggets that the show provides in giving you information that will help you grow your business. I want you as soon as possible create a list Im grate full for Write it down, put it your notes on your phone and talk to text them in . hit the record button on your phone and speak I found a free site you can text or email yourself everyday. Great for this and goals and afformations. I am grate full for. Read it to yourself every day Why did you start your business? Your family I here are some of the things that I’m grate full for Copy the ones that will help you and Im sure you will have many of your own be real specific Im going to be general l but for your own read your self-list be very specific I will really mean more to you especially if you get into the slumps However, if you make reading this daily you will have more great days than off days. Im going to challenge you to come up at least 30 to 50 things you are grateful for again be very specific I’ll give you one I am very grate full for my wife She supports me, respects me always has my back, she is my best friend Family my wife kids, grand kids Again, you I am grateful for because I get to share what has worked for me and continues to work I am great full because you are will to give up your time to be with me whenever you come and listen to the show. Grateful for my new customers and the ones that have been doing business with me for many years. For the people in my life that make me think more and lead the way for me to grow to new heights. Even the negative people and naysayers who help me to realize that I have been blessed to see differently than they do and I can be or do whatever I choose to. This was not to be an in-depth long podcast but one that might bring all of us including myself to a reality that nothing is impossible especially with an attitude of gratitude. This next year is going to be an awesome growth year for me, hope you choose that also I want to thank all of you for listening and spending time with me on a regular basis I have a gift I’m putting together for all of you it will be on the website within the next week or so Ill also be hosting a webinar soon I’m kind of torn on which one to do first maybe you could help me
Send me an email on which would be the most beneficial for you info@contractorssecretweapon. Oh, I forgot to tell you the free site to send yourself daily free emails is on the website contractors secret weapon.com Go here to send out your daily gratitude statements. Thanks
Direct download: Gratitude20Ending20One20year20and20Starting20the20Next20On20An20Up20Swing20154.mp3
Category:pod cast -- posted at: 6:30am EDT
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