Thu, 13 October 2016
The Engagement Connection Are You Really Standing Out Loren Weisman 142 The engagement connection it’s all about connecting through engaging your peps. It’s about educating and empowering business owners to expand the reach by having conversations
Loren Weisman, business is connecting businesses to their audiences with a more direct style of engagement, conversation and communication in order to create authentic conversions. I call it Brand Precision Marketing or BPM. People are tired of being spammed with ads and being told to like me, follow me, buy this, share this, vote for me…style of marketing.
Especially with contracting, where too many use a recycled style of marketing that is ineffective and doesn’t create the conversions, this style of supplemental marketing can help contractors stand out in their given markets that much more… and in an easy way. My approach is to educate and empower businesses internationally to expand their reach by reaching out to have conversations instead of pushy sales and fake number tactic approaches. The engagement and connection, both direct and indirect to a product, a service or a message with an audience that is being talked with, instead of talked at is a more assertive and connecting form of branding and marketing. Its about educating and empowering business owners to expand the reach by having conversations People are tired of being spammed ads I will being told to like me to follow me Buy from me, vote for me, A unique approach is to help businesses enter into conversations with their clients and potential clients and get a much better and higher engagement factor. Meaning bottom line more business Magic three audiences The concept of the three audiences 1 The people that know you continue to market to them without selling them 2 The people who have heard of you but haven't done business with you or have a file through to get to know you 3 The audience of people who have no idea who you are or when you build content they create an engaging conversation with all three of those audiences
If you can create fun engaging content then your content will be shared and it will build your contact base for future business by silently selling through engagement.
Contact Loren Weisman he would love to hear for you. PH: 424-265-0018 AD: 505 Beachland BLVD 1-205, Vero Beach, FL. 32963 ************************************************ For more on Loren’s consulting, books, coaching & speaking options as well as where to listen to the podcast, visit: ************************************************ https://linkedin.com/in/lorenweisman / https://instagram.com/lorenweisman/ https://facebook.com/lorenweisman/
Direct download: The20Engagement20Connection20Are20You20Really20Standing20Out20Loren20Weisman20142.mp3
Category:pod cast -- posted at: 6:00am EDT
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Thu, 6 October 2016
Lead Generation Growth through Specialization Jan Roos Episode 142 Is AdWords right for my business? He focuses on bleeding neck markets businesses. Businesses that that have customers who need you now. Emergency Roof repair Emergency pluming repair Businesses where the customer needs s to get you now to solve their problem. In this episode, we talk with Jan Roos, who owns a lead generation company for attorneys. In the episode we talk about the power of specialization and why focusing on narrowing down EXACTLY what you help clients/customers with is so powerful in business. Expert Engines is a lead generation service. We focus on law firms and really our claim to fame is being able to deliver results in 72 hours or less. It’s a system that he has put together for all types of businesses. It goes to the principal of investing in your business to get a return on that money spent. A great lead generation program needs to have a good follow up system you ‘ve got the initial call to do a proposal if they buy Great .If they don’t what’s next you have paid for that lead are you going to squeeze every dollar out of the lead or are you going to throw it away. Important questions to ask someone who you might be trying to do google ad words or really any marketing is what is the cycle of the add how long does it take to work when will know how long before I know how does It work, are there any contracts if so for how long. Are there any guarantees.
The nice thing about guarantees is that it puts the burden on the seller and it makes it much easier for the customer to do business. Jan Roos at Expert engines take great care with his clients if you even become one because he will sit down with you and see if you are a good fit for the systems that he can create for you. If you are not a good fit ,if your business is not one of those on bleeding neck markets businesses. Businesses that that have customers who need you now. He doesn’t want to take your money
Jan Roos has a special download for you at http://expertengines.co/contractor/
Contact Jan Roos
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Thu, 29 September 2016
Building a Dependable Client Attraction System with Johnson Emanuel 141 Attract the Right Clients at the Right Price (Anytime you need it) Johnson Emanuel is a business growth & strategic marketing consultant. He helps coaches, consultants, professional service providers, & others to create, package and launch high ticket offers and build a dependable clients attraction system so they can consistently attract clients at the right price anytime they want and scale their revenue. Creating a system that predictable and repeatable like multiplying 4x4 and getting 16 It starts with knowing who your ideal client or customer is and believing that you have what it takes to create high ticket sales. Remember only you can determine what you are worth. So you probably need to think highly of yourself and your services and products that you have to offer. It’s not your customer it is you and only you that will determine your worth. It’s our responsibility to solve problems not just provide services and products. Johnson Emanuel specialty is helping business owners and teaches them 1: How to Package & launch High Ticket Program 2: How to Attract High-Ticket Clients Even If You Are Just Getting Started, Charge Any Price You Want at Anytime 3: How To Build A Dynamic Marketing & Sales Funnel That Converts High Ticket Clients Consistently While Building Goodwill in your marketplace. With the marketing funnel you want to create a lead magnet to get them to raise their hand so you can get them into your sales funnel
OUR BIG & BOLD STATEMENT We Will Help You Optimize Your Revenue, Freedom and Impact
The best way to contact Johnson Immanuel is https://www.facebook.com/okorie.johnson.5 Face Book Johnson has a free gift for you just click below
Direct download: Building20a20Dependable20Client20Attraction20System20with20Johnson20Emanuel20141.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 22 September 2016
Why a Subscription Based Service Business part two episode 140 Last week we talked about traditional business and the mindset If you are keeping in touch with your customers on a regular basis it’s much easier to start a subscription based services business, service contracts, maintenance programs. Anew profit center To add to your existing business So really if it works for Netflix if it works for AT&T it works Verizon QuickBooks on line it works for Amazon your crm company the list goes on and on Then why not for your service business or my service but I do have it apart of my services , so let's talk about your service business Again why not your service business why not create another profit center for your businesse you know create another monthly revenue stream.
I'm sure that you realize by now that the no matter how long you've been in business that each month you start over again at zero. So that means more new sales which is OK but why not cut your stress level What if each and every month you could know for fact there was money being deposited into your account to the extent of I don't know could be 10, 20, 30% of your monthly expenses You know that it's there same time every month like clockwork wow just think of it limiting your stress. That's money in the bank each and every month being deposited, If you had a portion of your customers on a service agreement or maintenance program and preventative maintenance program it's all up to you could have this happening each and every month and that money would be deposited into your account every month repeatedly. If you were to know it’s going to happen would that make you a happier camper Like I said just few minutes go look at your business and think about the ways you could add a profit center for it could be service or maintenance agreements or preventative maintenance agreements it that the list is endless. It could be simple or you could be elaborate depending on what you want to do and how you want to handle it So let’s look at why you might consider having a program like this working for you in your business.
Personally I missed the boat when I started this and did yearly agreements but all the new stuff now is we're working on monthly and quarterly payments. Now let's talk but the customer and why would the customer ever think about purchasing a maintenance agreement or service agreement so let's take a look at that for minute
If you've done a great job of presenting your customers of value-based proposition from the services or whatever you sell from your company and this is going to be an easy transition for you to do however if you are a price based business then it can be done but it's going to be done at a greater cost of time and persistence to your customers why because there are two different mind sets
So let's put you in a the seat of the customer see right now think about the last time you decided that you needed something done and you call someone or you try to call someone and couldn't get a hold of him or you did get a hold of him and he didn't call you back. Or they made an appointment and they never showed up and gave you some lame excuse don't you just hate calling people to get things done as a consumer . I know that all this is happened to you and that's why you hate all people and you put it off and put it up as much as you can until your wife or are you just of get down to the wire and say I need to get it done now so at that point. You are no longer in a consumer that has a want you're a consumer that has a need that need is to have a problem solved. Ultimately its solving a problem is what you get paid for.
We have automation, we have auto ship on products why not auto service So I become a problem solver that's why if you have the proper customer base and you approach them correctly they will go for it and you can put together subscription-based business service project in maintenance agreement. So that's it for today next up so we can talk about what can look like of of course each business is going to be different so I'll try to go to a couple different ones and then I ll talk about simple and elaborate. About my service agreement and what we did in how we increase one of our clients lifetime value by over 400 hundred percent And the reason why they were willing to spend that 400% over the years
Direct download: Why20a20Subscription20Based20Service20Business20part20two20episode20140.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 15 September 2016
Part one– Prelude to Creating a Subscription Based Service Business episode 139 I like to call it free money, Have you ever thought about this each time you do business with a company? I may be the only one but I don't think so Like how when I sign up for the phone company. You get billed monthly. I sign up for a crm system it’s on a monthly basis I get charged every month When I sign up for Amazon prime it's a subscription when I signed up for QuickBooks it's a monthly subscription every time I go to buy something for my business it becomes a product of reoccurring revenue for the end user and Every time I sign up for something on going Man I wish I could I have a business like this .A subscription based business. Why not a subscription based service business of reoccurring income that I can charge my customers on a monthly basis so it got me to really thinking more about a completely different thought process . So over the next couple weeks so next couple podcast I'm going to take an in depth take a look at normal business the way we think about normal business And then transition the thought process over to how to create reoccurring income What it is. What can it look like? What can it mean to your bottom line from not only a financial standpoint but for me to have a secure predictable income secure. A Business that he has more future vale value especially if you're want to put yourself in a position to sell your business. Let’s go back to the beginning, traditional business The way most of us 98 % businesses are set up that is basically. You market and get new customers. Sell them once and you go get another New customer to repeat the process all over again and I'm going to say that if you are in the 98% of business owners this is what you do you get a custom or you sell the customer you put them aside and hope that they will call you back if they need your services or products in the future and you go get another customer always complaining or not just complaining that I always say I need new leads I need new leads if you keep this monster going growing so that I can pay the bills provide the income to keep my employees and this entity that I've created going.
Basically what most business owners do is create a transactional business that's what it is you get a customer because you need to feed the entity that you have created
And we continue the process over and over and over again completely ignoring the customer that's done business with us in the past. I know we talked a lot about in past episodes Were your best customer should be a raving fans when you get a tremendous amount of referrals from but we're talking about a new business right now.. So you go get more leads selling new business and just hope that one of your past customers will call you when the need something done . Sure r you hope they call you because you gave them great service and a great value. Then one day you’re driving in that customer’s neighborhood and your thinking about your customer. Thinking that it’s about time for them to call me. And BAM your competitor is in their drive way doing the work. Man that stings. You can actually have your customers become so dependent on you that you have them for life. Dan Kennedy said you put them in a corral and they're not going to leave you because they are financially tied to you. We will talk more about that in detail in a future episode probably the next on this subject. So for the thought process of how can I make my business better How can I serve as my customers better? And make more money without spending a fortune and giving them the quality and value of service they're paying for even if it's a high price. So next time we are going to talk what can a subscription service base business look like what are the selling points to your customers and why you are going to be proactive and set them up on regular scheduling. And we will talk about the most inexpensive way to achieve this. If anyone has set up a subscription based service business and would like to share with audience on what you are doing and then results you are getting Contact me at info@contracotrssecretweapon.com and we can get you on the show.
Direct download: Part20one2020Prelude20to20Creating20a20Subscription20Based20Service20Business20episode20139.mp3
Category:pod cast -- posted at: 7:10am EDT
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Thu, 8 September 2016
Let's face it -this economy has changed! It’s not up its not down it’s different Voted one of the Top 15 Business Growth Experts to watch, Meridith Elliott Powell is an award winning author, keynote speaker and business strategist. With a background in corporate sales and leadership, Discover How You can Win in This New Economy with Meridith Powell episode 138 her career expands over several industries including banking, healthcare and finance. Meredith worked her way up from an entry-level position to earn her seat at the C-Suite table. Expert Meridith Elliott Powell has the innovative techniques and power-packed strategies you need to get ahead of your competition and on the road to success. She has a cutting-edge message, rooted in real-life examples and real-world knowledge. She is the author of four books, including Winning in the Trust & Value Economy (a finalist in the USA Best Book Awards) and her latest Own It: Redefining Responsibility – Stories of Power, Freedom & Purpose about how to build cultures that inspire ownership at every level to create profits at every turn. Meridith writes, speaks and is passionate about helping her clients understand everything they need to know about how to make this economy start working for them. Let's face it -this economy has changed! It’s not up its not down it’s different. The new economy??? It’s the trust and value economy the experience The sales process has changed the customer now finds you in place of you finding them , it has to be both on line and in person ,If you can’t be found on the internet the customer believes you are not real. You need to be marketing to the customer you want to do to do business with. What do you see the most important keys for successful growth in this new economy? Start with your existing customer base to market to. You want to make sure that your customers are getting the best experience your customer will refer you to gain more business. How to win consumers in the new trust and value economy start with your existing until Own it was written for both the Employer and the employee Redefining responsibilities Own It: Redefining Responsibility - Stories of Power, Freedom and Purpose.
The path of profitability is from the customer experience, however in this economy it’s the employee engagement with you and the customer that creates that experience. Its’s the employee engagement with you that gives great engagement with the customer and that formula drives profitability in this economy. Improving employee engagement is building a great team, great team will grow profits.
Meridith Elliott Powell Business Growth Speaker and Coach Consultant Instilling Ownership at Every Level. Increasing Profits at Every Turn. Contact Meridith Powell Phone 828.243.3510/888.525.9998 http://www.meridithelliottpowell.com/ https://www.facebook.com/meridith.powell https://www.linkedin.com/in/meridithelliottpowell https://twitter.com/meridithpowell
Direct download: Discover_How_You_can_Win_in_This_New_Economy_with_Meridith_Powell_episode_138.mp3
Category:pod cast -- posted at: 6:47am EDT
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Thu, 1 September 2016
Reaching the Pinnacle of Lead Generation at Hour Wise with Ethan Wirt episode 137 Win more jobs. Increase your win rate with better lead pre-qualifications with Hour Wise. Save more time, manage your business more efficiency. Make more money. Increase profitability by focusing on direct revenue generating tasks.
Hey this is Dave Negri with Contacts secret weapon and we are on episode 137° unique title reaching the pinnacle of lead generation and hour wise and we have Ethan Wirt with Hour wise and I originally talk to Ethan back little while ago I knew that I had him on the show for you this is all about Hour Wise and their lead generation your follow-up system they have a unique is a unique package done for you system and I think you're going to find this is very exciting for the growth of your business I want you to listen to what Ethan has to say it is very profound in what they do and I really think that they're going to be leaders in the marketplace for lead generation future because they have a very unique approach to it so listen carefully
Here's the quick and dirty, but would love to talk to you more about it specifically: What we do: #1 Assign you an account manager who works with you closely to figure out appropriate amount of appointments a week, travel radius, job type, etc. #2 Setup a local phone number, train some of our team on your business, takeover your Thumbtack profile, or set you up one if needed(or similar platform, but usually start with TT) and we start funnelling leads in, and start working them as your "sales assistant team." #3 Give you access to an IPHONE & DROID App that creates a national discount coupon at Home Depot if you want it, and special VIP access to Sherwin Williams from a national relationship we have with them(and some other discounts too, but not as compelling). #4 If you want, we design a custom / digital quote template and will actually create your proposals for you, so you can just call/text/email in your project info from the appointments we set you and we'll turn it into a digital document that can be signed, credit card captured, tracked, etc. How the Pricing Works:
One Time Setup Fee: $199. We guarantee 5 solid appointments OR 3x your money back on the discounts within 90 days or you get your money back. Never had to do this, but we'll stand by our work
Option A: "Success Fee Pricing Model:" meaning you only pay if you WIN the work. Commission paid is 15% of the first $1,000 of a WON Job and 5% from $1,000 to $10,000 (fee is capped on jobs $10,000 or greater, so the max per job fee is $600. We've had guys win $30k - $40k jobs for $600!). This is our most popular plan, as it is very affordable and very low risk. Across the country we have seen average job sizes about $3,000 so the cost of the marketing AND the support to set the appointment, follow up, etc usually hovers around 8-9% of the total sales our pro's earn. OR Option B: "Per Appointment Fee:" $100/an appointment. This price is negotiable, depending on volume of appointments purchased, etc.... This option is usually easiest for those customers that want a more predictable monthly marketing/support spend and don't want to have to keep track of job values, etc.
Feel free to contact the team at Hour wise To see how they can help you make your business life a tad easier and profitable. 804.223.3863
Direct download: Reaching20the20Pinnacle20of20Lead20Generation20at20Hour20Wise20with20Ethan20Wirt20episode20137.mp3
Category:pod cast -- posted at: 7:28am EDT
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Thu, 25 August 2016
Philanthropy, Social Media and SEO to Grow your Business with Kellen Kautzman episode 136 This is actually Kellen’s 2nd appearance on our show but your 1st introduction to him because the last session didn’t record. Nothings ever perfect he was gracious enough to come back because of the importance of the topic Philanthropy, social media and Seo to grow your business Kellen Kautzman came across SEO first as a blogger. His goal was to get one million views through writing articles on various platforms on the web. Last year he reached that goal, he was and is a full-time SEO professional He is the owner of Send It Rising .com and Internet marketing company. Send it Rising is committed to high-level, measurable and honest SEO (Search Engine Optimization), Social Media, Pay per Click and WordPress Web Development. We believe that clients deserve a strong return on investment and we honestly assess each potential client's internet profile to determine which steps will lead to the highest chance of positive ROI. At the most affordable pricing available as possible So according to Kellen Pinterest is probably the most amazing thing for creating links because if you create a blog post with eight images on that blog .Let’s say with quotes on them. In all of those get a shared on Pinterest but hear how the game is evolving. Pinterest has thousands of boards maybe to your specific niche that you can get invited to them so instead of making multiple blogpost so you can get it shared now you post to the other board that is how it grows it becomes about the application of multiplication for your content. The same applies to Google plus there are groups whit of thousands fo people that you ccan post to for free. Now let's jump over to philanthropy and using it as a marketing tool for marketing tool to grow your business If you are a giver this concept is easy for you to grasp a hold of. There are many businesses and they give to the community or donate to charitable causes in a silent way which is great nothing wrong with it but if you're doing it as a business it's OK to use your business as a focal point as a charitable giving .
And there is nothing wrong with it matter fact. If you just want to good that it does not only for you. But for your employees the community it builds a great culture within your company and within the community so use it appropriately I know of many businesses that have grown because of their involvement in the community because they are givers if that resonates with you and you are a giver then contact Kellen at www.Senditrising.com see how he can help you integrate that into your marketing. If you are not giver then this is foreign to you just think about the possibilities.
Contact Kellen at http://senditrising.com/charity/ call him at 702.263.1041
Direct download: Philanthropy2C20Social20Media20and20SEO20to20Grow20your20Business20with20Kellen20Kautzman20episode20136.mp3
Category:pod cast -- posted at: 12:40am EDT
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Thu, 18 August 2016
Dave Frees has the Black Ops Secret to your business Success! Dave’s life has academic and career have taken him across the globe and exposed him mot leaders, master communicators, persuaders, influencers and negotiators in hundreds of nations and across many different cultures David is taking his training he received in interrogation and negotiation and actually has taken some of those key elements and has implemented those techniques into very effective sales and marketing tools. Using these techniques to build trust and establish relationships probably a little bit quicker than normal because of his training. He uses what he calls Force multipliers so that should be able to get more for your marketing. Sort of like leverage how do we get more out of what we have? David talks about enhance communication as the ultimate leveraging tool of building of trust. The way you present yourself they get that impression that you are genuinely interested in them and care about their outcome. The best thing that you can do before you sell is think before you go out to the market place and actually take a look at his best customer and see how you related to them and figure out what they wanted and then take that information and make your presentations from the data you have about your best customer not your average customize or pain in the neck customer. This process puts you a position to get more best customers. So basically when you have a best customer scenario you put together your thought processes and what your good at and the quality you offer , what you basically do is gently disqualify those that don't fit that criteria they actually disqualify themselves.
The mysterious six word question. You know when you get that kid to that employee do you want them to do something you know they can do it and they say I can't do that and you have a tendency to say yes you can or you better if they are an employee . But what if you approach it from the standpoint and you asked the six words I'm Just curious What would happen if you could?
They automatically think about how to could they begin imagine how they could actually get it done So you want to know more about the six word question click here
The difference between persuasion and influence They sleep persuasion is hard work trying to get the client customer to change their way of thinking it can be done but it's very hard work. Influence on the other hand can make you be the go to guy for that particular customer in the case of let's say that you were metal roofing guy and your client needs a shingle roof so you refer them to a shingle roof guy hey joint venture everyone makes money but now you are the influencer in that situation and you basically become the go to guy for that customer. Being influential it's magic.
To get in touch with Dave Frees to find out about Black Ops Secrets. Resources http://www.successtechnologies.com/blog/ great material
Face Book : www.facebook.com/davidfrees Twitter www.twitter.com/davefrees
Direct download: The20Business20Black20Ops20Secret20To20Your20Business20Success20with20Dave20Frees20episode20135.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 11 August 2016
The Wisdom of Walt Leadership Lessons From the Happiest Place on the Earth with Jeff Barnes 134
Jeff Barnes is an author, professional keynote speaker, higher education administrator, university professor, and leadership/success coach. He has over thirty-five years of professional speaking experience and nearly twenty years’ experience leading teams in higher education and teaching over twenty different college courses in both the traditional classroom and on-line—including The History of Disneyland at California Baptist University in Riverside, California.
He attributes his passion for Disneyland to his love of history, story, and success. He believes the Park teaches us some of life’s greatest lessons—as long as you know its history, know what to look for, and you are willing to connect it all to your own story. When Jeff Barnes came up with the idea of teaching a “History of Disneyland” class, he was afraid his colleagues would laugh and never let him teach what they would perceive as a “Mickey Mouse” course, but he went through with the idea anyway, and teaching at a university in Southern California, not far from Disneyland, meant he soon had plenty of students who were not only interested but enthusiastic.
Why did Walt Disney build Disneyland?
It can be when you know what you want and you are willing to do what Walt Disney did to build Disneyland. Disneyland began as Walt Disney's dream on a park bench one Saturday afternoon.
Today, Disneyland and Walt Disney are symbols of success and an example of entrepreneurial leadership around the world. In Jeff Barnes' The Wisdom of Walt Disney, discover how Walt Disney took action to transform his dream of Disneyland into the concrete reality we still benefit from sixty years later. Disneyland's story is one every student of success should know. Like a great Disneyland attraction, The Wisdom of Walt Disney takes its readers on a storytelling ride with many twists, turns, drops, and surprise endings. Reading this book will change the way you see and experience Disneyland. Instead of Disneyland being a place of escape, Disneyland and Walt Disney will become for you a model of success. Learn how Walt Disney and Disneyland can challenge you to live your dream, inspire you to take action, and teach you how to create your own magic so that every day for you is as fun as a day at Disneyland.
Want to contact Jeff
Direct download: The20Wisdom20of20Walt20Leadership20Lessons20From20the20Happiest20Place20on20the20Earth20with20Jeff20Barnes20.mp3
Category:pod cast -- posted at: 6:30am EDT
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