Thu, 26 May 2016
Interesting thing about Paul is he dropped out of high school in the ninth grade with $275 in his pocket FOCUS The KEY to Exponential Growth. So how do we figure out what to focus on is the question? And with a Camera and 275.00 in his pocket he learned sales and marketing and now nine years later Paul has over 50 employees with five businesses and generates over $34 million a year worth of business. He always wanted to be a business owner going through like a real marketing and highlighting everything and then Monday morning comes onto the next morning long and he looks amigos what do I do this so much to do and so many great ideas. Paul has a weekly video podcast called thank Tank Tuesday geared toward entrepreneurs Sometimes we have to many options and sometimes the options are good and then sometimes we get so that we have opportunities that are disguised as good things and turn out to be shiny objects and we have a tendency to chase after the shiny objects only to realize that they're taking us away from our focus or the main thing that we are attempting to do in business. So how do we figure out what to focus on was the question His friend said I had to figure out who his customers or did he want to sort a niche down become a specialty unit or did he want to try to attract the masses but I think you know the answer to that the best way to make the most profit is to specialize and he did find out who his customers . so he could fine-tune his business and focus on the important things to make it grow. If we can answer these three questions if I can save my customer time, if I can save them money. Or my product or service will make their life easier and you get yeses to these answers and that's what you should focus on in your business You should focus on the things a hundred percent and don't let shiny objects get in the way of you becoming successful faster So it's what am I going to focus on and what am I going to do the very best job on in my business and commit to it to make that work. That’s it And it all goes back down to servicing your customer and instead of you going after the whole pie , go for the smaller piece of the pie, smaller so that you can service your customer better and be the best at that one or two things you do ,then you're not have to worry about competition. Most businesses don't become as successful as they can be because most business owners will not stay the course and stay focused. For so many reasons and most of the time it has nothing to do with money
social media is a great tool and our media today and with older people in business who just really don't get it that this is where we are going and so many just give reasons why social media won't work for theirs business. Most people don't realize that with social media and Facebook that you can actually start a business or start your business get credibility without the website because you can do it all on social media you can get the credibility you can do the advertising and you can and not have to worry about the billing website paying someone to do it keeping track of adding stuff to it all the time Sometimes it Hard to comprehend that the tools that are available to us that are right in front of us it's like were to close the forest to see the trees Facebook is a dynamic medium. So the key were for today's focus but what are you focusing on Are you focusing on the customer to do business with, you get that check and move on to the next customer are you focusing on that customer and forgetting about the life time value on how valuable he is to you throughout the rest of your business because he still needs be paid attention too. Do you continue to interact with your customer maybe send him a gift to keep him alive and vibrant customer for life. Thinking it if you're thinking it's too expensive to send gifts and little things to your past customers think about how much it's going to cost to replace the customer about seven times as much as it does to keep them Keep them happy for life so they become raving fans if you left them on a good note and keep them on a good note so they become your best sales person. So consistency is one of the other keys of doing things if you're going to do something be consistent if you do a podcast video podcast if you're going to write content and put it on your blog if you're going to post on Facebook then be consistent about it so that people become and expectant on what you're doing. Pail Potratz contact info
Direct download: FOCUS20The20KEY20to20Exponential20Growth20with20Paul20Potraz20episode20122.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 19 May 2016
Kerry Heaps on Follow Up Techniques That Make $en$e Episode 121 What is true follow up? Its what happens after you make a presentation. 5 Areas we can improve on to increase our profits for now and the future. The question is, are they going to buy now or are they going to buy later. They are going to buy so you also have to follow up with some sort of program so that you will get them when I buy later and it's not your competition that gets the sale. Some of the biggest areas many business owners could improve on follow up There are five basic mistakes with the follow-up process. Ultimately we as contractors we need to get in front of more people each week. 1 When you’re going to do the quote most people don't take detailed notes it’s the little things that might count. Like maybe going they may be going on vacation or they are thinking about also doing another project at work or something that might interfere with the spending process. Yeah don’t rely on your memory. 2 Business owners don't reach out appropriately. They don't ask permission to reach out and follow up 3 Never give up sometimes it takes 5,10, or more calls or times to get that customer on the phone and it's probably not because they're running away from it's probably just because they’re busy. They truly do appreciate the fact that you are following up.
We have a tendency to give up on the follow up process like we said before just never give up and know that is not about you. may have to keep trying to get a hold of the prospect in order to follow up you could take 5 to 10 even 15 attempts to get that person correctly on the follow up funnel Tracking your follow up will show you your stats.it will Show you your averages or the pattern on how many times it takes you to get the in touch with your customer It is out job as the contractor to set up that expectation of the follow up. The key is never give up. For more information about Kerry Heaps www.strictlymarketingmagazine.com And email her at
Direct download: Kerry20Heaps20on20Follow20Up20Techniques20That20Make2024en24e20Episode20121.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 12 May 2016
The Fastest and Easiest Way to DOUBLE YOUR Profits in 90 Days or LESS! Here are Some Things You Will Learn...
Take advantage of Tony Bernards FREE work shop the link below http://www.onlinemeetingnow.com/register/?id=pi2orkadxeher Here is what you are going to learn through this awesome money making work shop. Tony will show you 3 of the fastest ways to double your profits in 90 days or less
Tony has a scientific approach to your marketing that brings BIG results contact him today. Contact Tony Bernard at http://marketingblueprintforcontractors.com/
Direct download: How20to20DoubleYourProfits20in209020Days20or20Less20with20Tony20Bernard20episode20120.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 5 May 2016
Getting Free Publicity with expert Jill Lublin episode 119 Jill’s link is below for the Free crash course in publicity “Publicity may be the most powerful and cost-effective tool around to attract and retain customers and clients. It can help your business make its mark in the marketplace and multiply its profits.” Jill Lublin is a master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, and influence marketing. Additionally, thousands of people have attended her popular “Crash Course in Publicity”, which she teaches live several times a month at locations around the U.S. and Canada, as well as a live online webinar. Her popular home study system is used by clients worldwide who are ready to create greater success and revenues for themselves and their companies. Publicity done right can have long term effects that you benefit from year after year: increase your business’ credibility, broaden its recognition in the public’s eye, and boost your clients, your business and your profits like never before! Don’t waste your time and money with strategies that don’t work. Learn from the expert Jill lLublin. As your personal publicity consultant, Jill will help you leverage every facet of your business to fuel your business success. You may have learned this the hard way . Its time to take an easier road with the help of an expert guiding you each step of the way. Learn how the professionals use ‘Radical Influence’ to expand the recognition, credibility and value of your business in the eyes of the public. With Jill’s help, you will: Expand your business beyond what you thought possible! Build radical influence to engage new customers and win sales Grow your network of key contacts and enjoy a stream of endless referrals Take the shortest and quickest route to media attention Avoid the pitfalls of online marketing Employ reusable templates to attract free publicity Write killer press releases, bios and announcements that get the press to say YES! Be prepared for last minute publicity opportunities Save money while using the methods the experts use!
Praised as a modern-day Dale Carnegie of Radical Influence, Jill Lublin has empowered and inspired tens of thousands of people through her best-selling books, national and international speaking tours, and strategic consulting engagements. You’ve always known that getting good press whenever you want it can put you miles ahead of your competition. More importantly, expanding your influence gives you the edge you need to make your dreams a reality. Put Jill’s tremendous know-how and resources to work for your business and watch your business blossom! FREE Gift - Jill Lublin's Crash Course in Publicity Check out Jill Web page http://jilllublin.com/ Or You could contact her office 415.883.5455
Direct download: Getting20Free20Publicity20with20expert20Jill20Lublin20episode20119.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 28 April 2016
Safety seems to compete with the process of getting the job done .Fact is that when safety is dialed in it actually makes everything run smother. Fun Fact Thomas E. (TED) Boyce, Ph.D. is the only applied psychologist, formally-trained professional musician and recording artist, author, keynote speaker, university professor, Fortune 100 business consultant in the world. Ted Boyce’s company tag line is were not just preventing injuries we are improving lives. When safety is run at its optimum you see other things like production being up so that’s improving production improve quality, even improved worker morale. The key is not to force safety upon the workforce it is to get them involved i and engaged in their own safety. A great, great way to get employees to buy into the safety, especially when we show them that we as the employer care about them ,then there's this unique reciprocity in that they start caring about you and your business. Seems like the buzz around safety is that has to be boring subject but it really doesn't have to Bing it can be fun he can be exciting to be interesting and it can be very Profitable on both ends of the spectrum employee and the owner. So here's a question if you have signs up that say XO many days without an injury or 125 safe days does that necessarily mean you're working Environment is safe? Within proof safety and things running smoothly then there should be increased profits. Although we can’t forget about the people side of the equation. When safety is not an important issue then we have injuries lost time that means lost revenue in the construction industry the numbers run for direct and indirect cost on the low side from 28 k to 35 k That's time out of work, workmen's Comp. retrain, training another employee to fit that slot till the other person comes back .A lot of unnecessary work involved when an accident happens. So when we start to do things in the safety arena and think I'll be working on the minimums that might be deemed by OSHA or the insurance company or things of that nature. We really start to see the benefits of the safer work place that we discussed earlier when we go beyond the minimums. Really the upfront training in the safety of the company is actually an investment in the well-being of not just the company but the employees of the business and owner serve the community better.
Ted Boyce has a unique approach to his to safety where he how's the owner or the employees figure out why they do certain things and try to create a habit of avoiding those behaviors instead of just having a check list of safe habits or safe actions. So communication is key factor in this safety process.
Check out Udemy course Motivating Safety at Work CLICK HERE Visit Ted www.ThomasEboyce.com Also here www.cbsafety.com Or here at Work culture assessment
Again were not just preventing injuries we are improving lives.
Connect with Dr. Boyce on LINKEDIN: https://www.linkedin.com/in/cbsafety FACEBOOK https://www.facebook.com/search/top/?q=thomas%20ted%20boyce%20phd
Direct download: Ted20Boyce20More20Profits20from20the20Positive20and20Interesting20Side20of20Safety20episode20118.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 21 April 2016
Reed Dillon is a highly talented, growth-driven, and award-winning executive, powered with broad-based years of experience in advertising, marketing while possessing a stellar reputation in utilizing out-of-the-box techniques in building brand awareness . Taking that expertise and knowledge and creating his own company Creative Brand Content a national marketing consulting company specializing in Content Marketing, Marketing Planning and Digital Strategies for the builders and the construction industry. As well he recently started Modularhomeblogs.com. This is a subscription blog service exclusively for modular home builders. Reed believes that content is king especially in today’s digital marketplace. It’s likening the difference between a person standing on the side of the road holding a sign just standing there and someone else on the side of the road with a sign jumping up and down twirling the sign getting noticed. Good content posted to your blog on a consistent basis is getting you attention.
Blogs can influence the consumers thought process, the content can debunk myths and lead then to make intelligent buying decisions. Your blog is a gateway to your website. If you don’t have the time to regulary post onto you blog you might consider a service like Reeds that will write and post on a regular basis to have a active voice of experience and expertise in your market place . Every piece of marketing done within your business is an investment in future profits. The consumer will research you before the ever do business so your content needs to be consistently fresh and updated. Blogs are like Swiss army knives they are multifunctional. You can connect with Reed Dillon at Phone : +540 488 2978
Direct download: Bonus20Interview20Reed20Dillon20ItE28099s20All20About20Good20Content20episode20117.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 14 April 2016
Brian Phillips has been a painting contractor for 30 years. For the past 15 years, he has been training contractors in system development for their business. Through his website, Out of the Bucket.com, he provides contractors with resources to develop systems for every area of the business. Helping his clients to better build sustainable profitable businesses Systems need to n be in writing if it’s not in writing and done verbal it’s not consistent, sort of like playing that game of telephone. The nice part on systems is that the systems create a duplicable process each and every time. So how do you create systems? Brian says first sit down and figure out the maybe 3 biggest problem areas you are having and just start with them .i could be customer service ,it could be make sure the vehicle is stocked properly before leaving for a job, to a simple flow chart for work procedure. But wwhat ever it is start with the 3 that are the biggest then they are documented then go to the next 3 and so on until you have your operations manual. Bu=y taking care of the 3 it will relieve so much stress in your life and free up your time. Its like trying eating the elephant you do it one at a time. The ultimate goal is to document what you want done and how you what it done. It’s really important to get it out of your head. The key is getting consistent results. Sometime the problems we have with in our business are inter related if handled properly it will eliminate ancillary problems. The systems we create will help us to better business people in the market place. Within our systems we help our client’s solve their problems but we have to ask them a series fo questions to find out what they are so we can effectively solve the problem , yes that is a system . Systems help us run our business instead our businesses running us. You can check out brains trainings at www.outofthebuket.com l Book Link Getting Out of the Bucket =click here bucket Bphillips@outofthebucket.com you can contact Brian
Direct download: Brian20Phillips20interview20The20Why20of20Systems20for20Your20Contracting20Business20Episode20116.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 7 April 2016
For over 30 years Victor Clarke has helped companies like yours make more profit by helping them be better at what they do so they can do more Victor’s company, Clarke, Inc., has successfully transitioned its business operation away from a dedicated offset printing company. Today Clarke, Inc. works with businesses that do not have a dedicated marketing staff to manage their communications and redeploy them. This includes print and digital communications or some combination of both. Clarke, Inc.’s philosophy is to help its clients “Be Better and Do More”. .
Clarke Inc. works with companies that do not have a dedicated marketing staff that can deploy them in house. Victor’s Company helps their customers make sense of digital marketing and print marketing and help them create systems that make sense and work. They help their clients create websites that attracts nurtures and delights their prospects and clients. A lot of it starts with a good lead generating web site. A website a marketing site is a sales person who works for you 24 hours a day. Your website needs to help you prospects not try to sell them. People are silently looking for help if your site offers that type of help you have drawn in the customer. 60 % of people are silently looking for help and really don’t want to talk to any one any more. You website is sort of your base camp. Keep your marketing so that it drives your prospect to your web site. Direct mail is not dead its ok to get something in the mail from an unsolicited source. But it’s frowned upon to get an unsolicited email. The funny thing about mail if done properly will get opened. Let’s look at the direct mail as an opportunity to build your sales funnel not just for the transaction. Using the digital arena for your marketing, emails make sure you get them to opt in. using blogs. Victor Clarkes Company is on the cutting edge of helping their clients and future client make sense of their print and digital marketing by combining them to get the results that are needed to compete in today’s market place
You can contact Victor Clarke at www.bebetterdomore.com SIGN UP FOR A COMPLIMENTARY INBOUND/OUTBOUND MARKETING CONSULTATION You can also connect with Victor by phone 434-847-5561
Direct download: Bonus20interview20Victor20Clarke20Expert20Marketer2C20Helping20You20to20Be20Better20Do20More20episode20115.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 31 March 2016
Flourish With Failure gives you the answers you have always wanted to help you avoid costly business failures. Levi takes a pragmatic look at business failure You know what they say,‘ Those who can do, and those who can’t teach’ well this definitely doesn’t apply to me because I am really good at failure says Levi Levi Wampler says after my last business attempt failed completely. I got really curious about what causes business failures. I spent a ton of time reading every magazine article and book with failure in the title. Then reading all of the resources they used to write those books. After I had spent a lot of time becoming an expert on failure, I decided to start the Flourish With Failure podcast so I could talk to others about their failures. And to share what I have learned about why failure happens. My mission is to show people how to run a business when success is never assured and failure can strike at any time.
This is a rather unique topic one that most business owners do not or most of the times rather stay away from. We only want to think about success. Yes we all want success but in reality failure is a big part of success. Levi Wampler read every book on how to be successful but failed. Success is only one outcome. If we change our perspective on the word failure and how it’s used. There is a big difference between failing at a process or event and being a failure. So what is your definition of failing? Can you differentiate between the two? Levi talks about why you should let yourself and your employees fail. Failure is a part of the process of your success factor. Levi talks about a fail wall. Keeping track of but not for failure sake but to look at and learn from and move you toward to success. A great idea for getting your employees to buy into the company.
Levi defines failure as moving forward to learning from that event its changing the emotional baggage. The best way to fail is to fail fast, fail cheap. Levi Wampler says anytime you are about to make a decision or start a new business or new product ask yourself 2 questions.
Go to Flourish with Failure www.flourishwithfailure.com Connect with Levi Wampler on Facebook https://www.facebook.com/flourishwithfailure
Direct download: Levi20Wampler20Special20guest20Host20of20Flourish20with20Failure20Podcast20episode20114.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 24 March 2016
Getting better leads and making bigger profits with guest Alex Genadink episode 113
Alex Genadinik is a very successful online entrepreneur specializing in scalable and advanced marketing techniques that go beyond social media and SEO Alex also a 3-time Amazon bestselling author with 15+ books: Alex goes into some depth key words for your website Also Google likes to use other things to help you bring up your standing In goggle like yelp and some other and other authoritative web sites. Also you tube. Get as many people to review you as much possible as on multiples search engines. It all depends on how you ask May be create a YouTube video on how to do the reviews you can send to your customers You want to control your reviews if you get a bad review you need to be able to get it buried with positive reviews. You need to be persistent about getting reviews. Alex is also an online teacher with 75 courses and nearly 60,000 students Alex Genadink is also has over 75 courses on Udemy which many deal with business building and marketing strategies Other courses Strategies I use to earn 1000% more revenue from customers Flyers marketing: design the perfect flier and get clients Marketing plan template: How to write a marketing plan Advertising: how to write converting headlines & ads to sell
Alex Genadink is also at http://www.problemio.com Here is a link to get a super discount on Alexes courses with course coupons: http://www.glowingstart.com/udemy-course-discounts-and-coupons/
Direct download: Getting20better20leads20and20making20bigger20profits20with20guest20Alex20Genadink20episode20113.mp3
Category:pod cast -- posted at: 6:00am EDT
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