Thu, 28 August 2014
I moved my business, how do I market in a new market place. A real live scenario. I just moved my business to another state. Some questions were asked What do I charge?
I can’t seem to be able to get what I was charging back where I came from. You’ve, created a minor hurdle to jump to get in to your new market place to do business. Suggest doing some market research to create a basis for pricing.
After you do your market research you might sit down and figure what it costs you to walk out the door I the morning. You need to know you r numbers so you know where your breakeven is . Now you know where to create profit.
You have no business but you can use your past and expertise to let the community know all about you and how you plan to belter the community.
And of course networking get out there let people know you’re in town. Start to own the media go to last week’s podcast to get a better handle on that And become the new expert in the community. Put the old dogs to shame.
It will all work out be patient attack it all at once and everything will happen fast.
Direct download: The20one20about2020I20moved20my20business20How20do20I20market20in20a20new20market20place.2032.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 21 August 2014
The one about becoming you own media source and owning your market #31
Being done correctly all of your marketing is bringing you a steady supply of new or additional business. Why not be your own media source? Sure you say how am I going to do that..This week we talk about just that, doing your own media and how to do that. If your are a contractor worth your salt you are taking before and after pictures or weird stuff that you come across. Media equates with television start your company tube channel. Take those pictures and make a video and now start making videos . We talk about how to get them transcribed and add the content to your blog post. If done correctly you will raise your rankings on google and the searches. Next media source newspaper how does that relate to you today. If you are marketing correctly to your target then take a community you want to own and create a newsletter in this case a community newsletter as your marketing piece. In time if done correctly in time you will own that community. Next is radio this equated to podcasting is an electronic business card . Think about it any ways. The nice thing about these strategies is that even if you are the new guy in town you can move ahead of all the established businesses in your trade or service area.
The key is just start something and keep it going when you look back .You’ll say ot yourselfI shot that many videos and now I’m ranked #1 and I’ve become the expert in my area.
Direct download: The20one20about20being20your20own20media20source20ownning20your20market202031.mp3
Category:pod cast -- posted at: 7:00am EDT
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Thu, 14 August 2014
The question was what is the most profitable marketing strategy? My answer was you have to change your mindset.
That was the question presented to me at a recent UAMCC conference. I am a big fan of marketing and he may different ways to market. And if you have followed this podcast you would know the many way that work on a regular basis for me and my company and the many we have helped. Other than relationship marketing direct response is my favorite mainly for the reason it sets you up as the expert In your field, It becomes the most consistent sales person being that the message is always the same never gets bored with saying the same message over and over and never gets intimidated by the person it ends up in front of. These forms of marketing will get you to the result you want. But is not the most profitable marketing strategy. The most profitable strategy is mindset. What you say mindset! You have to believe that you deserve to be profitable. Believe that your products and services are going to benefit your customer. That when your customer does business with you ,they precieve the were given more than they paid for.
Whatever transaction that transpired benefited both. This is where the mindset comes in because if you don’t feel good about the way you do business, only think of your customer as a profit center without then receiving a benefit then you will never be able to have the right mindset to put together a great marketing campaign that will give you a great return. Or build your business that you can run by I self or sell in the future.
Direct download: The20question20was20what20is20the20most20profitable20marketing20strategy20My20answer20was2020Episode2030.mp3
Category:pod cast -- posted at: 6:30am EDT
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Thu, 7 August 2014
The one about how the successful contractors stay on top of their game A special form of marketing only the truly successful contractor’s use. They use this form of marketing more consistent than any of their competition, that’s why they are so successful and light years ahead of their competition.
As we talked about in earlier episodes everything s marketing truly these forms of communication if handled properly and with consistency will put you and your company in the big leagues.
When you talk to other contractors and they complain about being slow it will be hard for you to comprehend because you have been consistent with your communication. Even though you might think this boring and possibly mundane it is one major key to success. Be consistent with your contractor marketing especially with your communication and you will be as busy as you want to be.
Direct download: The20one20about20how20the20succesful20contractor20stays20on20top20of20their20game.2029.mp3
Category:pod cast -- posted at: 6:30am EDT
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