Tue, 30 January 2018
How to Present Value Over Price In Your Contracting Business and what is really the perceived value as opposed to your pricing structure and how that affects your profitability. I’m going through a checklist that will help you raise the perceived value of your business so that you can charge more. Making more profit at the time of sales and how to do that effectively, because if your customers don’t know the additional things that you have for sale, you’re both missing the boat. What are your other services how do you present them to your customers? Selling value is a way of positioning your company in all of your marketing. Make sure you provide a value proposition on the services you provide and why you’re different than any other contractor in your trade or niche. Using a funnel of great marketing to attract clients like this is the way to go. Basically, you are preparing them with information in the form of a recorded message or report. It really doesn’t matter what your competition is charging because if you set yourself apart from them as a value base business as opposed to price, your way ahead of the game and you’re going to leave your competition in the dust. With the value building system from this checklist, I’m going to give you a few secrets then you will attract clients that are used to paying a premium for real value. So in reality, raising the bar on perceived value teaches you that value is everything. Here are a few ways that you can go after your customer by raising the perceived value your customer has of your company. Some of these are pretty simple and you may be doing some these right now. If you are great! But some of these you may have never even considered doing so pay attention, I will go to this list fairly quickly.
2.Make sure that you, your technicians and your helpers are well groomed and well dressed.
These are just some things that will help you increase profits during your busy season. If you can get all this in place now, you just might now might just have your most profitable slow season ever.
There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.
4 Hot Marketing Strategies That Can Flood Your Business with Customers
If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet. Our sponsors
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