Tue, 10 October 2017
Who can get you in front of your target? What other types of businesses that have the same types of customers you have that can get you in front of your target market. Sometimes it makes sense to go after other businesses who can introduce you to your ideal client. I'm going to use my buddy Justin as an example he has a contracting business where he does foundational work for all homes. His best clients are those who own older homes. If he marketed to those people individually in these old sections of town he basically wouldn't get much of a result in his marketing, he would be spending dollars with mostly empty results. But when these homeowners find out that they need services like his. It becomes very important to them that his services will solve their problem. Their need is triggered when these home owners go to sell their home. What Justin has done is he's created a team that helps his company be the go to company that can fix their foundation problem. His team consist of
What he does is create letters of introduction, letters on how to solve the pain of that home seller who wants to sell his home but can't because he now has a house that can't be mortgaged by a bank or insured UNTILL the foundation is repaired. Let's say the realtor has a homeowner that wants to sell but has a challenge because an inspector found some foundational cracks or some structural problems that that need to be repaired because now it's important. The insurance company, the realtor, and the home inspector these three types of people make up his outer circle of his target that will, lead him directly to his ideal customer which we're going to call the bull's eye. Who can you use or who can use you to help solve problems that will get you to your target market. This strategy is awesome there is not of dollars to be spent on marketing to attract new customers as there is in the conventional form of marketing. Look for the next episode on Target Marketing sign up for iTunes or Sticher and get delivered directly to your phone when it come out Our sponsors
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Tue, 10 October 2017
Here we are on number two the series target market no shotguns allowed. How your target market creates you more profit. Your target market is going to help you work smarter and not harder. You want the customer to chase you, with the proper marketing. All is possible. So how does your target make you more profitable? The size of your business will depend on the area or areas you choose to service. You are going to pick out your target area where they live, your target client who they are. You decide to work those specific areas, you're not all over town like you once were. You're doing this strategically extracting business from those areas. Any calls that come in from areas that are not in your target set them up on an off day a makeup day. You are in control of the time place on you yourself, your crews, your travel time and your down time. All your time just gets tighter, spending less time to running around you are learning how ot be in control. Ultimately you will own those targeted areas, if you keep marketing to those areas directly until it doesn't pay for you to market to those areas, you will know when to stop. You are going to have to set up some tracking system for the areas you market to, a simple excel spread sheet will do, keep it simple. I said that you will stop marketing to that area when you feel it's necessary to do so. Not quite true you will always drip those people who became your customers so they don't forget who you are. You will do this on a regular basis. I call it maintenance marketing. This way you always have people in your marketing funnel. You can move away from the transactional thinking, to long term profitability thinking. You're going to hear me say this a lot stop chasing the dollar. You want to be purposeful about everything you are doing, remember we as the business owners need to be control of our businesses so don't let our customer run your business. We are more than service providers, being in business we are problem solvers first. This is what will set you apart from being a commodity to a specialized business.
Why target?
Our next episode Can Other Businesses Help You Hit the Bullseye of your Target? Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb http://traffic.libsyn.com/contractorssecretweapon/002-195.mp3 Check out this episode!]
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Tue, 10 October 2017
Discover What a Target Market is. Your Avatar I want to welcome you to the beginning of our series of many series The title of this series is target marketing no shotguns allowed We are going to go through what is the target market or maybe what is an avatar depending on your age? Target marketing no shotguns allowed We're going to identify your target market who's your avatar. If done correctly, figuring out who your target market is you're going to stop chasing the money. Your target market is going to look for you to do business with, instead of you chasing the business. Most business owners are transactional. They leave a fortune on the table Through this series we will go through how you're leaving a fortune on the table by being transactional. (not having or defining a target) Let's start and look at who your avatar is or what they look like let's go through a list. Let's go backwards, and say who is your best customer? Who is your best customer? Are they married are they divorced are they a business owner are they a professional, a doctor, a lawyer, high level manager or they just an average Joe. Does the wife work if she does maybe were does she work? What is their income level, where do they live what type of house do they live the price of the house? Your target should be in a position that they have discretionary income, they might be looking for a service provider they might be looking for quality and not necessarily price. They defiantly are not going to do it them self. Do they have a need for everything to look nice ? I want to go after the busy professional because they work hard they play hard they have discretionary income which means. They have extra money. They budget money to get the things done around the house so they can go enjoy life. They know that by hiring someone to do the work it actually costs them less that's a mindset Yes, it is a mindset for them. It should be a mindset for you also because this type of target market are looking for professional service providers. Create the target so that when you think about them it rolls off your tongue. Write it down so everyone on your team knows the type of customer you are looking for. This is what your target can look like Bob and Mary are married they're about forty-five to sixty-five they have kids in college or kids in high school. Bob is an executive with a large corporation or owns his own business. Mary is a stay at home mom she takes care of the kids and she loves her home because she loves entertaining, she believes that a well-kept and maintained home will bring the best resale value when and if they choose to sell their home in the future. Mary takes care of the home Bob takes care of the money. Bob works hard and loves to spend time with Mary. Bob enjoys playing golf on the weekend and is not going to do any work around the house. Because he works too hard bringing the money. His weekends are important to him. He can afford to have someone else do the work that needs to be done around the house to help maintain its value for future resale purposes Bob budgets his money for your types of services. Bob and Mary are always looking towards the future they're not looking for just today they live in a nice neighborhood homes ranging from five hundred to nine hundred thousand dollars this is what your avatar should look like or sound like should just flow off and you know who they are there in your mind it's targeted it's well defined. The most important part of defining your target is now you can pick and choose who your customer should be instead of going after every one to td business with. Look for the next episode on Target Marketing sign up for iTunes or sticher and get delivered directly to your phone when it come out Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now . Then let's make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information. http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Check out this episode!
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Tue, 10 October 2017
Pia Silva is an entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build Badass Brands without the BS for 1-3 person service businesses in 1-3 day intensives. It's never been easier to capitalize on the knowledge and expertise you already have. With a few simple steps, some formulas for finding your badassery, and some stories from the trenches (believe us we've been there) you can start earning big bucks just for sharing what you know with others like the badass that you are. Badass Your Brand is for you if you:
The key is understanding how your brand and your business work in together to attract high paying clients. With a few simple formulas, some easy to follow guidelines, and a bunch of mind-blowing questions, Badass Your Brand will take you from generically selling your services like everyone else, to quickly standing out from the crowd so you can stop hunting for clients. Go connect with Pia Silva at Worstofall Design Claim your spot to this free training now WANT to start attracting high-paying clients? Take our upcoming training: pia@worstofalldesign.com 917-882-6437 https://www.facebook.com/pialovesyourbiz/ https://www.linkedin.com/in/pia-silva-86b2723 https://twitter.com/PiaLovesYourBiz Our sponsors
Check out this episode! http://traffic.libsyn.com/contractorssecretweapon/bad20ass20your20brand20pia20silver.mp3
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