Thu, 15 December 2016
I have an awesome guest today Chris Dayley and he's going to talk about some fantastic things about website conversions and optimizations and actually Chris Dayley has a passion for helping business online after spending years of driving tap traffic through SEO and PPC efforts Chris turned his attention to the user experience with their website to see it he could influence traffic to convert better after running successful test he fell in love and began focusing on helping businesses test their website experience and he started his own website conversion optimization and starting his own full-service agency helping business discover what will convert best on their sites for testing and then in 2016 he merged his company with Disruptive Advertising.at http://www.disruptiveadvertising.com Chris won an award for a 97 % opt in rate he knows what need to be done Everyone talks about getting on the 1st page of google if no one calls you or you can’t convert the lead the question is WHY?
The key is getting customers to convert not just getting them to show up . You have to know what they want in order to get them to be interactive on your website Chris says its Interesting most people don't actually know what they want on the web so we ran a we ran a survey to some potential customers a while back and we asked we gave our survey audience two different website experiences and we asked them which one they wanted to you know which one they like better and the overwhelming majority like eighty-five percent of them voted for let's just call it version 1 and only 50 cent voted for version two but when we ran the test on line we tested both of the pages at the same time with real traffic with our real audience and it turns out that the overwhelming majority preferred version 2 when it when it came to a real web experience and so what that's what else was the majority of people didn't actually know which one they would want.
So it comes down to testing and knowing what your customers want. Also its how your potential clients see your mobile website is it too wordy or straight to the point . Stop by the website and get their free report http://www.disruptiveadvertising.com Contact Chris on LinkedIn
Direct download: Influencing20Web20Traffic20to20Convert20Better20with20Chris20Dayley20152.mp3
Category:pod cast -- posted at: 6:30am EDT
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