Thu, 30 June 2016
Alternative Avenues to Paid Marketing with Jasmine Powers episode 127 Jasmine has some unique thoughts on alternative marketing that can mean free marketing. I think with marketing some people think of marketing is only spending money on ads. But it doesn't necessarily have to ,there are different alternatives with Jasmine Powers How to think like an ad agency initiative helps small businesses think about the new media opportunities that are available. How to work with strategic partnerships on joint ventures. Or you could to do co-branding content marketing. How do you use Twitter to its maximum without just tweeting out offers. So we ultimately learn how to unlock some of the social media to so we have a bigger larger benefit. Even periscope can be used effectively even in a local market. So let’s going to some traditional ways that are non-technical ways where we can grow our business from a different perspective. Traditional marketing is always going to work. Whether it be an ad in the paper and yellow page ad even post our marketing of our direct mail marketing the nowadays we just have so many more avenues to reach new and potential clients So take a look at strategic partners and your partner and he's advertising and because you are a strategic partners ship with him you get the advantage of his online marketing matter fact you get in the way all of his marketing if your strategic partnership is put together correctly. So the nice thing about the strategic partnership is Twofold. One you can be introduced by your strategic a partner to their clients and have instant credibility in the market place because you are being referred to you by someone they like, know and trust. And on the second, know if they sell your services and add it to their own list of services to sell that's a win-win situation because you're being just treated as their business.That can have monumental effect on the profitability of your business and theirs done correctly. Because of your strategic partners you now have a reach that goes beyond your reach in the marketplace which is sweet. Another nice thing about strategic partnerships is that as you grow your partnerships with different companies in your area you have no competition you eliminate your competition because you're working through these other companies and you like the stealth contractor or you can become a stealth contractor that nobody knows about but makes the money.
You literally have to put on your creative thinking cap so that you can look at businesses in your area that have the same type of customer that you have that doesn't interfere with your business so let's say a landscaping company in a pressure cleaning company a carpet cleaning company and a carpet company or installation company. You have the same type of customer but it doesn't conflict with each other's businesses so you can add value to each other’s business. Referrals are also another great way for free marketing firms most the time are given by raving fans You want to be objective about creating rating fans. You may be great at what you do and awesome the tyoe of work you , but you need to always be generating leads what are the buyer referral strategic partnerships because you are in lead generating business because generating leads generate income, excellent work not leveraged does not. G to jasmines site if you are in California and sign up for her live event Jasmines contact information
Direct download: Alternative20Avenues20than20Just2020Paid20Marketing20with20Jasmine20Powers20episode20127.mp3
Category:pod cast -- posted at: 6:30am EDT
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